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7 Lessons Apple Can Teach Us About Persuasive Web Content
Let’s admit it. We’d love for people to line up to buy our products on launch day. But the hard reality is we need to work our socks off to attract attention to our products. We need to work bloody hard to get…
Can You Buy Loyalty? The Downside of Discounts
1964 might seem like ancient history by now, but The Beatles were bang on the money when they sang ‘Can’t Buy Me Love’. Okay, so it might be a bit of a tall order to make people actually fall in love…
6 Simple Elements That You Can Optimize for More Home Page Sign Ups
Sure, generating more traffic for your website is always a good thing. But what if you could increase conversions on your site with just a few small tweaks? It could cost a lot less and take less time. Below are six things…
Entrepreneurial Advice from SaaS Pioneer and Salesforce CEO Marc Benioff
Marc Benioff is a classic entrepreneur success story. He didn’t like the way something worked and wanted something better. So, he took the initiative and created Salesforce in a rented apartment at the age of 34, after working at Oracle and…
3 Reasons Batman is Better Than Superman & How it Can Improve Your Conversion Rates
As a died-in-the-wool geek, I stand ever ready to defend my personal preferences in superheroes as if they were objective facts with religious importance for all people. In that vein, allow me to explain why Batman is better than Superman, and how…
SaaS Pricing: Features that Make People Upgrade
Pricing a product is one of the most daunting challenges in business. The stakes are high. Undercharge and you leave money on the table. Overcharge and you scare off prospects. For freemium products, knowing which features to hold back (in order…
Why Most Online Shoppers Don’t Make it Past the First Step of Checkout
The first step of your checkout sets the tone for the entire checkout experience. It’s when you’re supposed to put your best foot forward. Yet this is where we see the largest drop-off of customers in the checkout funnel. No matter…
The 2013 YouTube Marketing Guide
How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube? With over 72 hours of footage being uploaded to YouTube every minute, how do…
How Being an Authority can Boost Your Online Sales
What if there was a way for every product your brand sells to be bought by every visitor? In other words, what if every time a visitor comes to your website, they trust you so much that they buy every product…
