The 2011 B2B Marketing Guide

In a recent study conducted by Google, over 600 B2B marketing professionals were surveyed and were asked about their marketing strategy for 2011. This survey assessed how these marketers planned to spend their marketing budget, the challenges they faced, how they analyzed ROI and the overall effectiveness of marketing programs. What follows are some key findings from that survey.

Click on the image below to see an enlarged version of the 2011 B2B Marketing Guide Infographic:

The 2011 B2B Marketing Guide

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Facts and Stats to Tweet:

  • In 2010, B2B Marketers allocated 62% of their budget towards non-digital marketing methods. »tweet«
  • In 2010, B2B Marketers allocated 31% of their budget towards digital marketing methods. »tweet«
  • 81% of the B2B marketers believe their audiences are using search engines for work purposes, and they agree that search marketing is the most effective way to reach them. »tweet«
  • 85% of B2B marketers said that SEM was effective for gaining new leads. »tweet«
  • Two-thirds of marketers say that customer retention is where the majority of their marketing dollars will go in 2011. »tweet«
  • 38% of marketers plan to increase their social media budget in 2011. »tweet«
  • 42% of B2B marketers believe their audiences frequently use social media for business purposes. »tweet«

What marketing methods are working best for you this year? Please share with our community below :)

  1. I am inspired by the trending forecast for digital marketing.

  2. these numbers look great for online marketing businesses – thanks for sharing

  3. We do a combination of email marketing, social media marketing and telemarketing. I think the key is trying to find where exactly your targets are and not just relying on the existing general data. While there may be 42% of marketers believe their audiences frequently use social media for business purposes, some of your prospects may actually be hanging out on old school groups and forums and not just the leading social media sites.

  4. Bonjour et bravo pour ce que vous faites. Cela me paraît fort intéressant. Bravo !

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  5. A good informative post that you have shared and thankful your work for sharing the information. Got some appealing information and would like to give it a try. Applaud your work and keep sharing your information.Really impressed! Everything is very open and very clear clarification of issues. It contains truly facts. Your website is very valuable.

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