Archive for May, 2011
79 Link Building Resources – 2011 Edition
When it comes to SEO, advice changes as fast as Google and search engines themselves. Therefore, you will want the latest, most up to date resources when it comes to information, tools, and where to look for links. The…
Why You Should Build A Sitemap Before Designing Your Site
Designing a new website can be a daunting process, only made more complicated by the volume of information that sometimes needs to be organized and incorporated. Sure, designers might create wireframes and mockups to plan out the site before they get…
An Introduction to Pay-Per-Click Search Marketing Part 2 – Get The Power
Part 1 of this introductory series covered spending intelligently as you begin your journey in PPC marketing. We took you step-by-step through how a user on Google would find his or her way to your website via paid search…
5 Social Media Mistakes That Make You Look Like an Amateur and Cost You Sales
Social media has become a necessary part of virtually any company’s online marketing efforts. And yet the world of corporate social media is still relatively young. It’s important for official company social media accounts to come across as professional, but there’s…
Speed Is A Killer – Why Decreasing Page Load Time Can Drastically Increase Conversions
Can the speed of your website really have that much of an effect on your sales? Even if your site isn’t loading too slowly, can it still be improved? And how does Google factor into all of this? …
SEO Street Smarts – Don’t Get Lost in a Bad Neighborhood
One of the main points to any search or social media campaign is to get exposure for your brand. I want you to think of your brand like a house that you have for sale. By itself, it’s a…
You vs. The Data: When to Stop Optimizing and Start Thinking.
We live in the age of data. For businesses that operate online in any capacity, the web provides unprecedented insight into what our customers are doing with our online offerings. Every click, every Ajax call, every transaction can be measured, attributed,…
