Archive for 2011

The Grasshopper / KISSmetrics Phone Number Challenge

When you buy something online, what are some of the things that make you feel comfortable about making a purchase? Is it reassuring symbols, like TRUSTe or VeriSign? Is it the trustworthy and professional look of the website design? Or is…

The 2011 B2B Marketing Guide

In a recent study conducted by Google, over 600 B2B marketing professionals were surveyed and were asked about their marketing strategy for 2011. This survey assessed how these marketers planned to spend their marketing budget, the challenges they faced, how they…

A Beginner’s Guide to Google Analytics 5

Google Analytics is arguably one of the most powerful web analytics applications available today. The fact that, like many Google offerings, it’s an entirely free program, makes it even more appealing. Version 5 of Analytics has just rolled out to…

With The New KISSmetrics, You’re Going To Be Brilliant!

We have a secret: KISSmetrics is much more than an analytics company. We’re a “make our smart customers even smarter” company, and we’re really excited to share with you the new capabilities we’ve added. You’re going to be brilliant! We’ve…

The Science of Social Timing Part 3: Timing and Blogging

Timing is everything, and maintaining a blog is no exception to the rule. Learning when your audience is tuning in, and therefore when to post, is mandatory for any successful blogger. In the third and final part of this series we’re…

The Science of Social Timing Part 2: Timing & Email Marketing

Are certain times better than others for sending your email campaigns? In the second part of this series we’re going to investigate how timing can impact your email marketing. Data suggests that there are distinct windows in which to send emails…

The Science of Social Timing Part 1: Social Networks

It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure. Use the following data to learn when your audience is most likely to tune…

Introducing The Free KISSinsights Academic License

We have recently created a special KISSinsights license for educators and instructors. This is a free license to anyone who would like to use KISSinsights in an academic setting. With this license, educators have access to all the features associated with…

The Sexy Hidden Secrets of Persuasive Writing

When you think of persuasive copy, you might think of content that’s loud – red headlines, bold yellow highlighters and a mammoth-sized guarantee plunked right in the middle of the page, proclaiming the awesomeness of the product or service. It’s…

How To Increase Your Video Viewership

This infographic is brought to you by KISSmetrics and Wistia. In partnership, both KISSmetrics and Wistia have teamed up and designed the infographic below regarding the importance of video marketing, play rates and attention spans. Click Here To…

79 Link Building Resources – 2011 Edition

When it comes to SEO, advice changes as fast as Google and search engines themselves. Therefore, you will want the latest, most up to date resources when it comes to information, tools, and where to look for links. The…

Why You Should Build A Sitemap Before Designing Your Site

Designing a new website can be a daunting process, only made more complicated by the volume of information that sometimes needs to be organized and incorporated. Sure, designers might create wireframes and mockups to plan out the site before they get…

You vs. The Data: When to Stop Optimizing and Start Thinking.

We live in the age of data. For businesses that operate online in any capacity, the web provides unprecedented insight into what our customers are doing with our online offerings. Every click, every Ajax call, every transaction can be measured, attributed,…

How Loading Time Affects Your Bottom Line

Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend…

5 Simple Tips To Help You Increase User Sign Ups

There are plenty of simple things you can do on your website that can increase your signups, whether it’s for something like a free newsletter or a paid subscription service. Most don’t require any kind of technical or coding…

The Evolution of Web Design

Can you believe that the first published website is already 20 years old? Web design has come a long way since the first website was published by Tim Berners-Lee in 1991. This infographic is a peek at the evolutionary tale…

If It’s Worth Doing, It’s Worth Stealing

How the Internet has created a culture of plagiarism, why it’s a good thing—and the secret to copying and being copied without going under. In September of 1993, version 1 of the program dubbed “the Internet’s killer app” was released. It…

Steal These 5 High-Converting Website Tricks

Have you ever wondered which websites convert best, and what they’re doing right? Many people immediately name Amazon as one of the highest converting sites based on the sheer variety alone and the volume of products it ships – but…

The Downtime Survival Guide

Let’s be honest. Website downtime can infuriate us. And according to some, downtime can do much worse. It can affect user confidence, loyalty and ultimately eat into your bottom line. How can we dodge the fail whale? While we answer it,…

What Should You Test On Your Landing Pages For Maximum Conversions?

Have you ever wondered why all your split testing is only bringing you small, incremental improvements in your conversion rate?  Most website owners blindly slog along, testing tiny but noticeable changes like headlines, button color and so forth. You’ll get some results…

Why Are 98% Of Your Visitors Not Signing Up For Your Site?

I always hear people ask, “my site has a 2% signup conversion rate — is that good?” What they should be asking is “why aren’t the other 98% who visit my site signing up?” Knowing the answer to that question will tell…

True Colors – Breakdown of Color Preferences by Gender

From the day that babies are brought home and cradled in their pink or blue blankets, implications have been made about gender and color. While there are no concrete rules about what colors are exclusively feminine or masculine, there have been…

How Online Marketing Drives Offline Success

Social Media is key for businesses small and large when using the Internet to drive success to their brick and mortar businesses. Considering the fact that brick and mortar retail businesses have been hit hard over the past few years, implementing…

A Beginner’s Guide to A/B Testing: Better Pay-Per-Click Ads

Pay-per-click advertising is a key component of many online marketing campaigns. It can also be one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting conversions…

The Marketer’s Guide to Twitter

While Twitter may not be as big as Facebook in terms of traffic, it has several advantages over Facebook. Not only is it easier to gain followers on Twitter, but you can engage with people before…

Who Likes What: Social Media By Demographic

Do you ever wonder what social networking sites you should be focusing your marketing efforts on? This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics. We also discuss the affinity score of certain keywords…

A Beginner’s Guide To A/B Testing: An Introduction

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. And the advantages A/B testing provide…

3 Techniques to Increase Conversions for Your SaaS Business

Note – this webinar has past. SaaS businesses have the ability to increase conversions quite easily. Whether it’s increasing user sign ups, online sales, or building marketing lists, this webinar will show you how to increase your most important website metrics: conversions…

Do Your Users Have Shopping Cart Abandonment Issues?

Everyone loves a good deal, and shopping comparison and coupon sites have made it easier than ever. If you’re like most people, the minute you see a better deal on the item you wanted to buy, you effectively leave your…

Beginner’s Guide to Landing Pages

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct…

10 Effective Ways to Get More Email List Subscribers

Savvy online marketers will tell you “the money’s in the list!” but that’s not entirely true. What they should be saying is that the money’s in the quality of the list, rather than the quantity of subscribers. Lists with…

Facebook for Websites: Social Plugins for Your Blog and Business

Facebook offers webmasters and bloggers a lot of options for integrating their platform onto websites. Consider the number of users that are logging into Facebook on a daily basis and staying logged in throughout the day while perusing the Internet. …

10 Little Known Factors that Affect Your Conversion Rate

If you’ve been working on increasing your conversion rate, you already know to test major changes like the placement of product photos and copy, headlines, call-to-action buttons and so forth. But if you aren’t seeing the gains you’d hoped…