Archive for 2012

The Startup’s Guide to Facebook Fan Pages

In spite of their IPO flop, Facebook is still a powerhouse. It can help you attract and drive a ton of traffic to your website, create a loyal community and build a profitable brand. In other words, Facebook should be part…

Beyond the Basics: 30 Fresh Social Media Tips for 2012

In the ever changing landscape of social networking, you might be wondering if you are getting the most out of your business’s social media campaign. A few weeks ago, Sujan Patel published a great list of 75 Tips to…

A Beginner’s Guide To Public Relations For Tech Startups

Public Relations: The art and science of establishing and promoting a favorable relationship with the public. Human Relations: The social and interpersonal relationships between human beings. Startup PR 101 For many startups, public relations begins and ends with receiving a nod from TechCrunch. While…

The Only Innovation Guide You’ll Ever Need

Do you ever wish you could build something so great that people and the media would get just as excited as they do when Apple launches a new product? Or, do you ever wish that (because of your innovation), your company would…

How to Increase Your Mobile App Sales With A/B Testing

Marketing your mobile app can often feel like a dark art. With over 600,000 apps competing for sales in each app store, an app’s icon acts like a mini banner ad, so choosing the right one can mean the difference between…

Why You Should Replace Your Sales Reps with Ambassadors

Are you building a new product and growing a sales team at your startup business? If you’re using the traditional sales model, you may be losing a ton of customers. Yup, you’re not growing nearly as fast as possible. It’s because your…

The On-Page SEO Recipe for Peak Inbound Marketing Efficiency

Why are so many businesses obsessed with search engine optimization? Well simply put, if you create a well-thought-out SEO strategy from day one, you can effectively get free internet traffic from that point forward. Today, I’m going to show you how to…

The Interconnected World of Growth Hackers

When startups are ready to scale, one challenge that often crops up is finding the right person to lead the growth charge. Stage right: the growth hacker. A good growth hacker has a burning desire to connect a target market with…

How To Turn Your Customers Into Marketers

Businesses spend millions of dollars to bring people into their stores. Wouldn’t it be nice if those businesses could incentivize their customers to bring people in for them? That’s what we’ll be exploring here today. Let’s start with an example: On a…

6 Copywriting Mistakes That Shatter Conversion Rates

It’s always a challenge to write effective landing pages, but it’s easier when you know the mistakes to avoid. Read on to learn the worst way to talk about pricing, the structure that strangles your copy, and four other copywriting mistakes…

10 Ways To Increase The ROI Of Your Thank You Page

Do you like leaving money on the table? Most of you probably answered “No,” but based on what I’ve seen from most websites, the answer actually is a big “YES.” The problem (and the solution) lies in your Thank You page… You know,…

How To Build A Trustworthy Website

Every online business wants to increase sales, revenue and customer loyalty. In an effort to do so, companies will offer promotions, create social media contests, and advertise their brand. All of these campaigns are good, but there’s one less common way…

8 Elements That Make A Great SaaS Website

Building a useful and beautiful website is difficult. It takes a lot of time, thought, and energy. And in the end, visitors might not even like it. Here, I will break down what some of the best SaaS (Software as a Service)…

How Selling Patiently Can Increase Your Online Sales

You’ve worked hard, and you’ve worked smart… You’ve bought the highest-converting keywords in your industry. You’ve reworked your landing page headlines to focus on benefits and not features. You’ve even added some powerful testimonials… So why do your visitors bounce off your landing page when…

Checkout Champions: 10 Tips To Win More Ecommerce Sales

We often try to find new ways to increase the conversion rate of our product or landing pages; however, one thing that we might forget is the checkout process. Many think that once the visitor clicks “add to cart,” they will…

79 Link Building Resources for 2012

It’s amazing to realize that another year has passed since the 2011 edition of 79 Link Building Resources where we listed various blogs, their top link building posts, and some great link building tools to add to your toolkit. Those…

29 Companies Tell You How To Rock Social Media

Social media can send businesses in a lot of different directions. Some use it as a marketing channel, others use it to spread content, while others start without a plan and end up abandoning social media altogether. Before businesses dive into social…

What Customers Want in an eCommerce Site

Running an eCommerce website is not always easy. There are sales to make, orders to fill, and payments to receive. This is why it is essential to make sure you have your bases covered when it comes to running a well-rounded…

10 Studies That Reveal What Customers WANT You To Know About Them

How well do you know your customers? It’s certainly a tough thing to evaluate. Luckily, one fantastic tool we have in our arsenal for creating happy customers is research in social psychology. We also have data on company-customer interaction. With these insights into the…

How to Use a Single Metric to Run Your Startup

Collecting data is easy. There are lots of tools out there and ways to gather data about everything that’s happening with your business, from lead generation through to customer satisfaction. But what are we supposed to do with all that data? How…

The 5 Best Ways to Get Feedback from Your Customers

Analytics and data gives us all sorts of insights into what our customers want from our business. But sometimes… don’t you wish you could get an answer straight from your customers? That’s what customer feedback is all about. It helps us understand the…

The Ultimate Guide To Creating Viral Content

All of us have witnessed the phenomenon of the viral video first hand. From the days of the Numa Numa guy on YouTube to the latest Volkswagen ad, we now know that there is value to be had if our content…

A Deep Dive Into Facebook Advertising

As a savvy internet user you might think no one clicks on Facebook ads. Wrong. Facebook is on track to make over $4 billion in revenue this year from advertising. Someone’s clicking. How do you get them to click your ads? More importantly, how do you get them…

An In-Depth Look at the Science of Twitter Timing

If you’ve been following KISSmetrics for the last week or two, you have probably enjoyed our in-depth look at the science of blog timing and Facebook timing. Today, we’re going to take a deeper look into the ins and…

How to Increase Your Facebook Fans and Twitter Followers

You’ve just launched your Twitter and Facebook page. You’re excited to engage with thousands of fans and followers and possibly get a customer or two. Fast forward two months. You have 20 Facebook fans and 30 Twitter followers. Half of them are…

The Ultimate Guide to Startup Marketing

Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup…

10 Helpful Twitter Lists for Social Media Marketers

Twitter lists allow users to categorize their followers into different segmented lists based on a particular subject or theme. For instance, Twitter users can create a list of their friends or favorite brands to follow. Lists can also be made private…

50 Ways To Seduce Your Web Visitors With Persuasive Landing Pages

You’ve worked so hard… You see your traffic go up, and up, and up. But sometimes you wonder… Why are so many web visitors bouncing? How could you increase your conversion rates? It may sound difficult, but it really isn’t. You’re about to learn how to make…