Archive for 2012

An In-Depth Look at The Science of Facebook Timing

Every good marketer wants to know – when’s the best time to post on Facebook? Luckily, analytics gurus and social media mavens alike have jumped on the question – and they’ve found some interesting answers. For example – according to Hubspot’s…

8 Habits Of Conversion-Focused Copywriters

Most people write copy by following their instincts, listening to advice and soaking up conventional wisdom. But this will only get you so far. To get the best results you must test ideas, both conventional and unconventional, and see what works. In…

What Startups Can Learn From Quora

Being an early Facebook executive must have been quite a job. Working for a fast growing company, changing the world, tackling interesting challenges, making big product decisions, and all the while working with Mark Zuckerberg every day. Not too bad. It’s…

20 Bonehead Marketing Mistakes You Must Avoid

Did you know that marketing your company doesn’t have to be hard or expensive? In fact, with a little creativity you can generate some serious interest in your company that can lead to more traffic, more customers and more money. While a…

An In-Depth Look at The Science of Blog Timing

When it comes to the science of blog timing, the main thing people think about is when to publish a blog post. That is, of course, very important when it comes to blogging, but it’s not the only timing consideration…

54 Quotes from Startup Leaders on How to Improve Conversions

Large and small companies alike invest a lot of time and money working on improving their conversion rates. And as we all know, there are countless “experts” and websites all trying to sell you their advice on how to improve conversions. In…

Webinar #4 – How to Build the Funnel that Will Grow Your Subscription Business the Fastest

Update: Today’s webinar presentation files can be found here: http://www.slideshare.net/kissmetrics/how-to-build-a-funnel-that-will-grow-your-subscription-business-the-fastest And the video can be found here: http://kiss.wistia.com/m/JW64i6 Webinar #4 Let’s say for every 10 visitors that come to your website, you generate 1 sale. What if you could change that to…

5 Psychological Studies on Pricing That You Absolutely MUST Read

As marketers and business owners, you will most likely come to deal with the process of pricing your products or services. The thing is, many folks struggle with this process because although they understand their customer’s needs, they aren’t experienced with what…

The 7 Growth Hacks That Led Groupon to a $12.7 Billion IPO

228% – that’s how much Groupon grew their revenue in one year. As one of the fastest growing companies around, Groupon employed many growth hacks that helped lead to massive growth. In this article we’ll examine some of them and…

How to Identify and Control Blog Comment Spam

If you own a blog, chances are you have encountered a little – or a lot – of spam. The more popular your blog becomes, the more spam it is likely to get. And there is nothing more frustrating…

9 User Experience Pitfalls That Repel Website Visitors

As a business owner, what can be worse than having a visitor leave your site due to an annoyance that you can control? You may lose sales due to numerous factors that are out of your control. But what about the…

The Ultimate Guide to the New Google Analytics Social Reports

Note: If you were looking for the recently published book entitled: The Ultimate Guide to the Google Analytics you can find it here: http://www.amazon.com/Ultimate-Guide-Google-Analytics-ebook/dp/B008IHTBFC Social media brings us free traffic, scales well, and requires zero up-front investment. There’s just one problem:…

The Secret to Getting Great Feedback from Your Users

Everyone would love to know what all their customers are thinking when using their product. Unfortunately, no one has invented telepathy yet, so the best alternative has been in-app chat windows, pop up micro surveys and feedback apps. Unfortunately, they are…

How Strategies from Caesars Casinos Can Increase Conversions

Gary Loveman, CEO of Caesars Entertainment Corporation, says there are three things that can get you fired from Caesars: stealing, sexual harassment, and running an experiment without a control group. Gary, a former economics professor at Harvard Business School, spoke with…

CatchFree Acquires KISSinsights

As some of you may know, we have two products at KISSmetrics. The first one of course is KISSmetrics and second one is KISSinsights. As we’ve been developing two products over the years, most of our time…

The 7 Ways Dropbox Hacked Growth to Become a $4 Billion Company

Did you know Dropbox has spent very little on advertising, yet it is worth $4 billion? What have they done that’s made their business so successful? They’ve implemented many growth hacks that we’ll discuss in this article. What’s a growth hack?…

Do You Have a Long-Term Social Media Marketing Plan?

Most marketers know that social networks such as Facebook and Twitter are crucial to engaging their audience and building their brand – but as it turns out, only a third of them have a long term plan of action to reap…

Webinar: How to Start Using Analytics Without Feeling Overwhelmed

This webinar was presented Friday, June 15th at 10 AM. Below are details related to where you can find the slides and the recorded video. POST WEBINAR UPDATE: The Slides Are Located Here: http://www.slideshare.net/kissmetrics/how-to-start-using-analytics-without-feeling-overwhelmed The Recorded Webinar (in case you missed it):

8 Surefire Ways To Increase Engagement Facebook

According to a survey conducted by The Creative Group, more than 50% of advertising and marketing executives said they expect companies to increase their investment in Facebook this year. Facebook is simple, you update your wall and people will flock to…

Rethinking Email Marketing

With companies caught up in social media, it can be easy to forget about email marketing. Email marketing gives companies a unique channel to broadcast their company and content. However, not all companies execute email marketing correctly. One of the biggest mistakes…

25 Awesome Free Google Tools for Marketers

Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login. Marketers in particular…

What Startups Can Learn From Instagram

You may have heard that Instagram recently sold for $1 billion. How can a photo sharing iPhone app be worth 23x more than Kodak? Instagram is a simple and elegant app, but simple and elegant doesn’t lead to a $1 billion…

A Beginner’s Guide to Facebook Insights

Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active…

Ascending Facebook News Feeds

When you go on Facebook, you may commonly see the same people always get on the top of your news feed. You may think, “Why is this? Are they just lucky? Is it because they have more friends than everybody else?” You…

A Simple Step by Step Guide to SEO

When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they…

Webinar: How Customer Analytics Grows Your Business Faster than Web Analytics

The slides to this webinar are located here: http://www.slideshare.net/kissmetrics/customer-analytics-13069760 If you missed the webinar, we pre-recorded it during a test run yesterday. You can watch that video here: http://kiss.wistia.com/m/dd5AUq It’s spring time again, and if you’re doing some business cleaning and…

Facebook: Dissecting The IPO (Infographic)

This infographic displays the transfer of share ownership after Facebook goes IPO. We also take a look at some of Facebook’s astounding numbers surrounding their recent performance as a social networking giant. View an enlarged version of this Infographic »

How to Avoid Corrupting Your Google Analytics Data

Do you want tasty data that helps you grow your business? Of course! Tasty data helps you take action by figuring out how our customers behave. It helps you grow your business. But we need to keep our data clean. Unless you’re careful,…

How to Use Gamification for Better Business Results

Have you ever collected frequent flyer miles, taken pictures of your record MPG in your Toyota Prius, or filled out a complete profile on LinkedIn (because you wanted to reach that 100% on the profile completeness)? If so, you’ve been gamified. Gamification…

How to Protect Your Google Analytics From Getting Hacked

Within 15 minutes, anyone with a decent amount of traffic to their own site can completely CORRUPT your Google Analytics data. It’s easy, simple, and once the data is corrupted, you can’t fix the data that’s already been collected. I’m going to…

The Beginner’s Guide to Twitter

For a company diving into Twitter for the first time, it can be a little intimidating. Where do you start? How do you get followers? How are you supposed to get customers? These are just a few of the questions that…

Metrics, Metrics On The Wall, Who’s The Vainest Of Them All?

More data is always a good thing right? More data means more information and more accurate decisions. More data means we’ll be able to build our business faster. Wrong. Completely and utterly wrong. Not all data is helpful. Some of it is worse…

What The Highest Converting Websites Do Differently

Did you know that companies that take on a structured approach towards conversion optimization are twice as likely to see a large increase in sales? Given this, you’d think more companies would test and run experiments. Yet 61%…

Instagram By The Numbers (Infographic)

Simply mind blowing numbers by Instagram. Check out this infographic to learn about this startups’ blazing success. View an enlarged version of this infographic » Click here to download a .pdf version of this infographic. Want to display this infographic…