Archive for 2012
An In-Depth Look at The Science of Facebook Timing
Every good marketer wants to know – when’s the best time to post on Facebook? Luckily, analytics gurus and social media mavens alike have jumped on the question – and they’ve found some interesting answers. For example – according to Hubspot’s…
How to Get Google to Index Your New Website & Blog Quickly
Whenever you create a new website or blog for your business, the first thing you probably want to happen is have people find it. And, of course, one of the ways you hope they will find it is through search. But…
Webinar #6 – How to Get Better Insights in Less Time With Google Analytics
So you’ve just logged into your Google Analytics profile. And you start looking around. You see that you’ve had 1,241 visitors this month and 3,292 pageviews. That’s cool. Let’s hop on over to the traffic sources. Organic search from Google sent you…
8 Habits Of Conversion-Focused Copywriters
Most people write copy by following their instincts, listening to advice and soaking up conventional wisdom. But this will only get you so far. To get the best results you must test ideas, both conventional and unconventional, and see what works. In…
What Startups Can Learn From Quora
Being an early Facebook executive must have been quite a job. Working for a fast growing company, changing the world, tackling interesting challenges, making big product decisions, and all the while working with Mark Zuckerberg every day. Not too bad. It’s…
20 Bonehead Marketing Mistakes You Must Avoid
Did you know that marketing your company doesn’t have to be hard or expensive? In fact, with a little creativity you can generate some serious interest in your company that can lead to more traffic, more customers and more money. While a…
An In-Depth Look at The Science of Blog Timing
When it comes to the science of blog timing, the main thing people think about is when to publish a blog post. That is, of course, very important when it comes to blogging, but it’s not the only timing consideration…
54 Quotes from Startup Leaders on How to Improve Conversions
Large and small companies alike invest a lot of time and money working on improving their conversion rates. And as we all know, there are countless “experts” and websites all trying to sell you their advice on how to improve conversions. In…
5 Reasons Email Marketing Crushes Social Media Marketing for B2B
I know—how dare I have the audacity to hate on social media? It’s the way of the future! It will solve world hunger. It will have your babies. And very soon, it will even make your decaf soy latte in the morning. Don’t…
Marketers: 5 Ways to Kick Your Guesswork Marketing to the Curb with Analytics
Let’s be honest, most of us have no idea how well our marketing does. We choose a target market with some random demographics, pick a channel, and throw a campaign out into the world hoping for the best. Even after the…
Webinar #5 – How to Run A/B Tests that Get REAL Results
Everyone harps on us to do A/B tests. Test this. Test that. TEST TEST TEST. “So alright, let’s do a split test” you say. You get one of those nifty split test products, hook it up to your site, and start testing…
The 5 Surprising Factors Behind the Most Shared Tweets (and How to Use Them)
Would you like to know what goes into creating the most popular and successful tweet? And would you like to know how to use that information to write your very own tweets so they get shared a lot? Well, now you can. Researchers…
How to Apply Buzz Marketing Principles for Effective Internet Marketing
The first thing you need to know about buzz marketing is this: generating buzz isn’t completely random. There’s a science to getting people to talk about your business, and it’s something you can learn to do. So what’s the difference between buzz…
The Ultimate Guide to Creating a Positive Brand Image for Online Reputation Management
Online reputation management is something that most people and businesses only think of when they need it. And when they need it is when disaster has struck – a negative review about their business, a negative blog post about their…
6 Ways You’re Undermining Your Email Campaigns Before You Even Write Them
If you’ve ever taken part in an email blast effort or campaign and you’ve been disappointed by the anemic response, this article’s for you. To set the stage, let me relate a conversation I have with newish clients far too often: Client: Hey,…
Webinar #4 – How to Build the Funnel that Will Grow Your Subscription Business the Fastest
Update: Today’s webinar presentation files can be found here: http://www.slideshare.net/kissmetrics/how-to-build-a-funnel-that-will-grow-your-subscription-business-the-fastest And the video can be found here: http://kiss.wistia.com/m/JW64i6 Webinar #4 Let’s say for every 10 visitors that come to your website, you generate 1 sale. What if you could change that to…
The 6 Best Growth Hacks to Get Customers Without Having to Pay for Them
Growing a business is no easy feat. Every dollar counts. But what if we could “hack” our growth? Instead of paying $20 to acquire a new customer, we could focus on projects that continue to bring us new customers long after we’ve…
5 Psychological Studies on Pricing That You Absolutely MUST Read
As marketers and business owners, you will most likely come to deal with the process of pricing your products or services. The thing is, many folks struggle with this process because although they understand their customer’s needs, they aren’t experienced with what…
The 7 Growth Hacks That Led Groupon to a $12.7 Billion IPO
228% – that’s how much Groupon grew their revenue in one year. As one of the fastest growing companies around, Groupon employed many growth hacks that helped lead to massive growth. In this article we’ll examine some of them and…
How to Identify and Control Blog Comment Spam
If you own a blog, chances are you have encountered a little – or a lot – of spam. The more popular your blog becomes, the more spam it is likely to get. And there is nothing more frustrating…
9 User Experience Pitfalls That Repel Website Visitors
As a business owner, what can be worse than having a visitor leave your site due to an annoyance that you can control? You may lose sales due to numerous factors that are out of your control. But what about the…
The Ultimate Guide to the New Google Analytics Social Reports
Note: If you were looking for the recently published book entitled: The Ultimate Guide to the Google Analytics you can find it here: http://www.amazon.com/Ultimate-Guide-Google-Analytics-ebook/dp/B008IHTBFC Social media brings us free traffic, scales well, and requires zero up-front investment. There’s just one problem:…
The Secret to Getting Great Feedback from Your Users
Everyone would love to know what all their customers are thinking when using their product. Unfortunately, no one has invented telepathy yet, so the best alternative has been in-app chat windows, pop up micro surveys and feedback apps. Unfortunately, they are…
How Strategies from Caesars Casinos Can Increase Conversions
Gary Loveman, CEO of Caesars Entertainment Corporation, says there are three things that can get you fired from Caesars: stealing, sexual harassment, and running an experiment without a control group. Gary, a former economics professor at Harvard Business School, spoke with…
CatchFree Acquires KISSinsights
As some of you may know, we have two products at KISSmetrics. The first one of course is KISSmetrics and second one is KISSinsights. As we’ve been developing two products over the years, most of our time…
The 7 Ways Dropbox Hacked Growth to Become a $4 Billion Company
Did you know Dropbox has spent very little on advertising, yet it is worth $4 billion? What have they done that’s made their business so successful? They’ve implemented many growth hacks that we’ll discuss in this article. What’s a growth hack?…
Do You Have a Long-Term Social Media Marketing Plan?
Most marketers know that social networks such as Facebook and Twitter are crucial to engaging their audience and building their brand – but as it turns out, only a third of them have a long term plan of action to reap…
Customer Analytics: How Analyzing Real People Will Improve Your Business
So you just pulled the report on your monthly revenue. And… PARTY TIME! It’s up by 50%! And since we launched that new marketing campaign last month, it must have worked! Let’s grab the whole marketing team and have a drink that…
Webinar: How to Start Using Analytics Without Feeling Overwhelmed
This webinar was presented Friday, June 15th at 10 AM. Below are details related to where you can find the slides and the recorded video. POST WEBINAR UPDATE: The Slides Are Located Here: http://www.slideshare.net/kissmetrics/how-to-start-using-analytics-without-feeling-overwhelmed The Recorded Webinar (in case you missed it):
Two Questions You Absolutely Need To Ask Before Improving Your Customer Lifetime Value
“Everyone ought to be improving their customer lifetime value, but that’s about as vague as your New Year’s resolution to lose 10 pounds,” says product manager Cindy Alvarez. “And about as likely to succeed, unless you break it down.” Cindy, who…
8 Surefire Ways To Increase Engagement Facebook
According to a survey conducted by The Creative Group, more than 50% of advertising and marketing executives said they expect companies to increase their investment in Facebook this year. Facebook is simple, you update your wall and people will flock to…
Rethinking Email Marketing
With companies caught up in social media, it can be easy to forget about email marketing. Email marketing gives companies a unique channel to broadcast their company and content. However, not all companies execute email marketing correctly. One of the biggest mistakes…
25 Awesome Free Google Tools for Marketers
Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login. Marketers in particular…
What Startups Can Learn From Instagram
You may have heard that Instagram recently sold for $1 billion. How can a photo sharing iPhone app be worth 23x more than Kodak? Instagram is a simple and elegant app, but simple and elegant doesn’t lead to a $1 billion…
Find Your Valuable Business Treasure Faster with This Google Analytics Map
What if you could cut the amount of time you spend on analytics reports in half? Or even less? I’m going to show you how to spend much less time on your reports than you do now. Here’s the best part: not…
A Beginner’s Guide to Facebook Insights
Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active…
A Neil Patel SEO Recipe – Add a Dash of This Tweet Sauce to Boost Your Search Engine Rankings!
There’s no question about the value of getting more tweets to get more exposure for you and your site…but now there is evidence that tweets (including retweets) actually impact your rankings. The results of this recent study by branded3 suggested that…
Ascending Facebook News Feeds
When you go on Facebook, you may commonly see the same people always get on the top of your news feed. You may think, “Why is this? Are they just lucky? Is it because they have more friends than everybody else?” You…
The Customer Lifecycle: How Following-Up Can Increase Your Conversions
Optimizing a website for sales can be complex if you offer software as a service. The sales cycle tends to be longer because prospects may visit your site several times before they contact you or sign up to try your service. If…
Convert 10% of Visitors from Your Guest Post with These 10 Landing Page Tricks
Getting that guest blogging gig is one thing…actually getting subscribers and customers from it is quite another. For example, if you land an article on a huge site like Lifehacker or Tim Ferriss’ blog, you are likely to create some serious…
A Simple Step by Step Guide to SEO
When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they…
Webinar: How Customer Analytics Grows Your Business Faster than Web Analytics
The slides to this webinar are located here: http://www.slideshare.net/kissmetrics/customer-analytics-13069760 If you missed the webinar, we pre-recorded it during a test run yesterday. You can watch that video here: http://kiss.wistia.com/m/dd5AUq It’s spring time again, and if you’re doing some business cleaning and…
Facebook: Dissecting The IPO (Infographic)
This infographic displays the transfer of share ownership after Facebook goes IPO. We also take a look at some of Facebook’s astounding numbers surrounding their recent performance as a social networking giant. View an enlarged version of this Infographic »
How to Avoid Corrupting Your Google Analytics Data
Do you want tasty data that helps you grow your business? Of course! Tasty data helps you take action by figuring out how our customers behave. It helps you grow your business. But we need to keep our data clean. Unless you’re careful,…
How to Use Gamification for Better Business Results
Have you ever collected frequent flyer miles, taken pictures of your record MPG in your Toyota Prius, or filled out a complete profile on LinkedIn (because you wanted to reach that 100% on the profile completeness)? If so, you’ve been gamified. Gamification…
How to Protect Your Google Analytics From Getting Hacked
Within 15 minutes, anyone with a decent amount of traffic to their own site can completely CORRUPT your Google Analytics data. It’s easy, simple, and once the data is corrupted, you can’t fix the data that’s already been collected. I’m going to…
The Beginner’s Guide to Twitter
For a company diving into Twitter for the first time, it can be a little intimidating. Where do you start? How do you get followers? How are you supposed to get customers? These are just a few of the questions that…
Metrics, Metrics On The Wall, Who’s The Vainest Of Them All?
More data is always a good thing right? More data means more information and more accurate decisions. More data means we’ll be able to build our business faster. Wrong. Completely and utterly wrong. Not all data is helpful. Some of it is worse…
What The Highest Converting Websites Do Differently
Did you know that companies that take on a structured approach towards conversion optimization are twice as likely to see a large increase in sales? Given this, you’d think more companies would test and run experiments. Yet 61%…
Instagram By The Numbers (Infographic)
Simply mind blowing numbers by Instagram. Check out this infographic to learn about this startups’ blazing success. View an enlarged version of this infographic » Click here to download a .pdf version of this infographic. Want to display this infographic…
