6 Tools Social Media Experts Use to Update Facebook Pages

One of the things that the new Facebook pages design makes obvious above all others is the lack of updates on a Facebook page. While updating your Facebook page on Facebook itself is recommended, many businesses will still prefer to use a social media management tool for the sake of productivity and ease of use. This post will show you six tools that social media experts and marketing agencies use to update their Facebook pages.

Why You Should Use Facebook

Before we get into third-party tools and applications, I want to suggest that you use Facebook itself to update your Facebook page for the following reasons.

EdgeRank

Facebook uses an algorithm called EdgeRank to determine which updates are shown in your fans’ news feeds. You can learn more about it in this post from Econsultancy. One thing that EdgeRank has the potential of doing is lowering the value of an update from a third-party tool and prioritizing updates that are made directly on Facebook. This means that pages with updates from third-party apps may not get as much engagement.

Users Can Hide Third-Party Apps

Facebook users have the choice to hide updates made by third-party apps from their news feed entirely.

facebook hide all app updates

If a friend, subscription, or page annoys a user with updates from a particular third-party app, that user might hide any updates from that app altogether. This means that they would never see your page’s updates from that app.

Updates Lumped Together

You also have to worry about updates from third-party tool getting clumped together. This doesn’t happen with all apps, but it does with some, especially if there are an over-abundance of updates from one particular app.

facebook third party updates clumped

This will likely lead to less interaction with your updates when people come to your Facebook page.

When You Should Use Third Party Tools

If there are good reasons not to use third-party tools, then why would you want to use them at all? The fact is, some will simply not want or be able to make the commitment to going to Facebook on a regular basis and make updates. Updating your Facebook page using a third-party tool would be better than not updating your page at all. The last thing you would want a visitor to your page to see is something like this.

empty facebook timeline

With all of this in mind, here are some of the top tools that social media experts, brands, and agencies are using to update their pages. Keep in mind that most use these apps in addition to making updates on their Facebook page from Facebook itself.

Argyle Social

argyle social

Argyle Social allows you to schedule and publish updates across top social networks like Facebook, Twitter, and LinkedIn. You can also have your latest blog post automatically delivered to those social networks using your RSS feed. They even offer a way to brand your updates.

argyle-social branded updates

Instead of seeing that the update comes from Argyle Social, you can have your brand name appear instead with a link to your website. Argyle Social includes a lot of additional features for enterprises and agencies, including analytics, social ROI measurement, and collaboration options. Pricing starts at $300 per month. See it in action on the Facebook pages for Convince & Convert and Exploring Social Media.

Buffer

buffer facebook updates

Buffer is one of my favorite tools – it allows you to schedule and publish updates. Unlike other platforms where you have to schedule each update at a specific time, Buffer allows you to set up a specific scheduling pattern. When you add an update to your Buffer, it will be set out at the next available time slot.

buffer time schedule

Updates can be sent to your Facebook, Twitter, and LinkedIn accounts. You can use Buffer to update one Facebook, Twitter, and LinkedIn account for free with up to 10 updates scheduled at a time. There is also a Pro plan for $10 per month that allows you to have up to six social media accounts and up to 50 scheduled updates or a Premium plan for $99 per month that allows you to have unlimited social media accounts and scheduled updates. See it in action on the Facebook page for Convince & Convert.

Dlvr.it

dlvr it facebook updates

Dlvr.it allows you to add your blog feed to be updated on your Facebook, Twitter, LinkedIn, Tumblr, StatusNet, and MySpace accounts. Essentially, every time you publish a new post, it will be added to the social accounts you specified. It is a simple and free service to use to get your latest blog posts delivered to your social media accounts. See it in action on the Windmill Networking Facebook page.

HootSuite

hootsuite Facebook updates

HootSuite allows you to schedule and publish updates across multiple social networks including Facebook, Twitter, LinkedIn, Ping.fm, WordPress, MySpace, and Foursquare. HootSuite also allows you to add RSS feeds to your account to update your social networks when new posts are available from your own blog as well as others. You can use HootSuite for free with up to five social profiles, or go with a Pro plan for $5.99 per month for unlimited social profiles, RSS feeds, and more. See it in action on the Facebook pages for Mashable and Mari Smith.

Networked Blogs

networked blogs facebook updates

NetworkedBlogs allows you to automatically update your Facebook and Twitter accounts with your latest blog post. You will have to verify that you are the author of the blog by temporarily adding a widget to your blog or asking your Facebook friends to confirm that you are the author / owner. See it in action on the InsideFacebook.com Facebook page.

Sprout Social

sprout social facebook update

Sprout Social allows you to schedule and publish updates to your Facebook, Twitter, and LinkedIn accounts. You can also connect RSS feeds to your account and have them regularly update your social media networks when new content is available. Sprout Social also includes influence and engagement monitoring on your social networks so you can see how influential you are. Their plans are $9 per month to manage up to 10 social profiles, $39 per month for 20 profiles, $59 per month for 40 profiles, and $899 per month for unlimited social profiles plus additional features. See it in action on the 919 Marketing Facebook page.

These are just a few of the tools that you can use to update your Facebook page. Share your thoughts and favorite tools for updating your Facebook page in the comments.

About the Author: Kristi Hines is a freelance writer, professional blogger, and social media enthusiast. Her blog Kikolani focuses on blog marketing for personal, professional, and business bloggers. You can follow her on , Twitter, and Facebook.

  1. Hi Kristi,

    Thanks for the rundown on these tools. I use Hootsuite, Buffer (love it!) and networked blogs. Hadn’t heard of Argyle and Divr.it so I’ll have to check those out. Sproutsocial seemed to be more for larger businesses, but I hadn’t seen the $9/month option. They have that option in a very unobtrusive place tucked underneath the pricier options.

    Have you ever checked out Socialoomph? I was thinking of trying that one out mainly for the feature that helps you manage your followers and auto-reply to new followers.

    - Sharyn

    • I’ve used Social Oomph in the past for Twitter management. Be careful with the auto-replies – some people are OK with them, but others are not fond of the automation. :)

  2. Good post. I’d add RSS Graffiti to this list. I’ve used it on some of my side projects. It’s similar to Hoot Suite, which I like for its other features, but I prefer RSS Graffiti for the automatic syndication piece.

  3. Thanks so much for including us in the list, Kristi! Very much appreciated.

    And you’re right, Sharyn, we sure do have a $9 pricing option! We’ve structured the plans in a way that easily fits smaller mom-and-pop shops as well as larger agencies and teams. Basically, add as you grow! The continuous theme you’ll see throughout all the plans, however, is that we’re built for business.

    Thanks again, Kristi and the Kiss Metrics team, for mentioning us!

    Brittany Morse
    Social Marketing Manager, Sprout Social

  4. Hi Kristi,

    Thanks for including dlvr.it in your article! We greatly appreciate it. Look for more great features coming soon to help SMBs and publishers manage content distribution.

    Bill Flitter
    CEO/Founder
    Dlvr.it

    • You’re welcome Bill! I’ve heard nothing but good things from people who use your service!

      • Now would be a good time to update this post to reflect that dlvr.it will be changing its services/pricing structure on November 1. Some parts still will be free, but more limited (e.g., limits on number of feeds one can set up), and also, there will be legacy status to at least some extent for those who had set up with dlvr.it before that Nov. 1 deadline. I know that I, for one, am hustling to get our business’ different social media accounts set up in time to get in under the wire; dlvr.it was presented at length during a recent international training for our company, showing how we could use it to subscribe to any of some 30+ news feeds specially designed by the marketing department at headquarters. As a businessperson, I certainly can understand that this kind of product is offered for free to build market share and at some point, profit will enter in; I also can appreciate that some services will remain free, albeit limited, which is an option not every company offers when making this kind of change. Still, it’s a bit of a pinch having pricing kick in precisely as one finds out about a service’s existence! :/

  5. I missed Yoono, the tool i use all the time, i do everything from my browser. work there much of the day. Yoono keeps me informed and i can simultanuously submit to facebook accounts, linkedin, and twitter accounts. I love it

  6. Another great post Kristi – Buffer is my fave – esp since they added the post to FB feature.

  7. Thanks for including Argyle on the list!

    Eric Boggs
    CEO @ Argyle Social

  8. Beautiful article Kristii! Which Facebook tool of those you use yourself actually?

    • Thanks Dainis! I use HootSuite and Buffer throughout the day then check into Sprout Social on occasion for the engagement insights. And I would love to use Argyle if they had a plan that fit my budget. :)

  9. I second your mention of http://dlvr.it

    Really great service – simple but very powerful. I’ve used it for almost a year and am still very very happy with it.

  10. Nice post Kristi, thanks for showing us a couple of great Facebook tools.

    Just wanted to bring to your attention a lesser-known one, that I use daily and find very useful: “postcron”

    http://postcron.com/en/

    Developed in Argentina, it’s really nifty!

    Best regards from Cancun, Mexico.

  11. Thanks Kristi! Good info and ensuing reader comments.
    Also, thanks for the Why’s and Why Nots.

    • You’re welcome! I always suggest that people go with Facebook itself, but I know that it’s not possible for everyone. Hence, it’s nice to know there are trusted tools out there. :)

  12. Hi Kristi,
    There are so many tools I never heard, I think today I need to use one of them to help my blogging activities, thanks for sharing this is really an important article to miss :D

  13. I have used hootesuite, tweetdeck, and buffer for scheduling posts, but I’ve really been looking for one that uses some of the options on Facebook like questions and links with previews. Do any of these options use these features?

    • HootSuite, Argyle, and Buffer definitely offer links with previews… I’m pretty sure others do as well. Not sure about integrating with the new Facebook questions with poll options though.

  14. That’s good to hear Mark! I hear nothing but good things about them – simple, great stats, and free!

  15. Anything to make my social network updating easier. It’s crazy how many social networks are out there that matter.

  16. Kristi,

    Thanks so much for including Windmill Networking in your post! Like you, I use a variety of tools for different purposes, including dlvr.it, Sprout Social, HootSuite, and Buffer. I used Networked Blogs in the past but didn’t feel the “networked” effect ;-) I also agree that if Argyle Social had a plan at a more acceptable price point, it would be a great complement to what Sprout Social offers. The other one that I would like to add to the list, which I am just experimenting with, is Social Flow – which actually optimizes when you publish posts when their algortihms think you’ll get the most engagement based on how active your audience is online at that particular time as well as the semantics of your content. They have a $1 31-day trial that you should check out. They also have an API for 3rd party developers to write into…

    Anyways, thought I would try to add on to all of the amazing contributions YOU have made for us!

    @NealSchaffer

  17. This is great information. Thanks for taking the time to put it all together.

  18. This is a great resource list. Thanks for the information, and thank you to everyone who provided feedback. Am just looking into this now that my client list is growing, and wasn’t sure where to start. This is great help!

  19. Another program I’d like to recommend is PostCron. It’s not as shiny as many of these programs but it has a distinct advantage: you can schedule photo posts. You basically upload the file to PostCron and it will upload it for you later. None of the other apps that I’ve found have allowed this; they usually require you to upload to another account (like Twitpic) and then post it as a link.

    This is especially important when you factor in data like WildFire’s, which suggests that links and image-less statuses receive considerably less engagement than photo posts.

  20. Thanks so much for the mention/link in the Sprout Social section. I’ll be honest, between Sprout’s cool “inbox” feature, integrated link analysis, demographic analysis, and result monitoring, I really don’t think I could live without it anymore! We’re also HUGE fans of BufferApp, which offers a lot of punch for a ridiculously low price.

  21. I’d rather update my page manually than allow my users to hide all posts by any given app I use for updating my page.

  22. There are other great tools out there too. I use and love Vitrue. Wildfire, Tweetdeck, and a newcomer Bottle nose are decent tools too.

  23. great post. I use Hootsuite but am unimpressed with some of their “passing this along” advertising. That goes away if you pay their monthly fee, but its still annoying.

  24. hi kristi can i have your email for some questions i have for you, thanks

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  27. Please also consider including SocialMotus. We’re a new, free social management tool platform for businesses and individuals. We’re building some innovative and powerful conversion tracking and social management features including priority messages inbox, targeted Twitter followers discovery, sales conversions by posts and much more.

    You can review it by signing up for free here http://www.socialmotus.com or emailing me for more information.

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  29. Great list. I’d also recommend http://engator.com. Great alternative to divr.it

  30. Thanks for the great guideline and list off app that i can use

  31. Duncan MacIver Jan 08, 2013 at 4:01 am

    I’d have to include IFTTT on this list – its the glue that can pull together a lot of different internet services. In this context, great for auto-posting to FB from many other external services.

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