About

Welcome to the KISSmetrics Marketing Blog!

Now I already what know you’re thinking: “not another me-too marketing blog”. But wait, before you leave, give us a chance, because I can guarantee you one thing: we aren’t another me-too online marketing blog.

Here’s what I mean:

Our History

KISSmetrics isn’t technically our first company. We first started our entrepreneurial journey around 10 years ago by creating an online job board that was supposed to compete against Monster.com. That company didn’t succeed for many reasons, but the main one was because we didn’t know how to drive traffic to our own site.

Naturally we paid a few so called “marketing gurus” to build up our traffic, but each time we got burned, so we had no choice but to learn online marketing and do things ourselves.

I don’t mean to brag, but we got so good at it, that companies such as AOL, GM, Microsoft, and even Viacom started hiring us to do their online marketing. As you can probably already guess, we did a great job of boosting their traffic and more importantly increasing their revenue.

While we were doing this we noticed one major problem: these companies were paying hundreds of thousands of dollars for analytic solutions that were confusing the crap out of them. It was so bad that not only did they have to pay for these solutions, but they had to pay thousands of dollars to consultants to actually help them comprehend the data and figure out what they should do with it.

The KISSmetrics Story

That’s where KISSmetrics comes in–we created KISSmetrics to solve the pains these companies were experiencing with these other analytics solutions.

KISSmetrics provides actionable metrics for your web-based business. Through it you can track, optimize, and improve your website conversions, from one easy report.

And to make things even simpler, KISSmetrics helps you make more money from your website. Now who doesn’t want that?

The Marketing Blog

Alright, I know I’ve been rambling for a bit now, so I’ll cut to the chase. Here is what we promise to teach you if you subscribe to our marketing blog:

1. Increased conversions
   We won’t just tell you how to improve your website conversions, but we’ll teach you.
2. More traffic
   We’ll lay out how you can get more traffic through search engine optimization, pay per click, email marketing and more. And if you aren’t technical, don’t worry, we’ll walk you through the steps.
3. A user-friendly design
   A website design shouldn’t just be judged on how good or bad it looks, it should mainly be judged by how user friendly it is. There are a lot of ingredients that make up a good design and we’ll go over them.
4. Tracking the right metrics
   Tracking visitors may sound cool, but they aren’t the ones who pay you. It’s people, right? Not only will we teach you how to track people, but we will help you track and improve the metrics that actually make an impact on your business.

Now, I know what you are thinking…what this going to cost you? Nothing of course! Granted, we’re here to make money, but we are betting that if we provide great information that helps your business grow, one day you’ll try out our product.

So what are you waiting for? Get started now by reading the KISSmetrics Marketing Blog!