The Art of Color Coordination

Colors affect us in countless ways—mentally and physically, consciously and subconsciously. Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a product or service.

Good color choices should never be neglected in web design. A bad color combination can have the same negative effect as poor copy and slow load times. In this infographic, we will briefly discuss color coordination and how you can use this to your advantage when designing your site. Special thanks to @speckyboy, @smashingmag and @onextrapixel.

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The Art of Color Coordination

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Website Color Scheme Examples

Complementary Colors – Naturestable.com

Complementary Color Website Example naturestable.com

Analogous Colors – Simplebits.com

Analogous Color Website Example simplebits.com

Split-Complementary Colors – Finaltouchapp.com

Final Touch Split Complementary Color Website Example

Triadic Colors – 365daysofastronomy.org

Triadic Color Website Example 365daysofastronomy.org

Tetradic Colors – Floridaflourish.com

Square Colors – Panerabread.com

Square Color Website Example Panera

  1. Yet another excellent post by KissMetrics Bloggers ;)

  2. Thanks Benjamin! We appreciate that :)

  3. Great tool from Adobe that will help you pick your colors: http://kuler.adobe.com/#create/fromacolor

  4. Great tips for website colors. I am going to feature this blog in my blog in this Friday’s Favorite Blogs Friday. You can get there by clicking on my name. Thanks, Kissmetrics, for your awesomeness!

  5. Nice infographics!
    Super like and shared it.
    thanks for sharing.

  6. Illustrators love color! Thanks for the links to the color tools. Your infographics rock.

  7. Of course it is an art and is why only some pages look very beautiful and others ordinary. Colors appeal or don;t so you have to know the science of it.

  8. Fantastic! Really useful post of something that gets our attention more then anything else.

  9. HI,

    Another excellent post by KissMetrics Bloggers,Your infographics rock as always.Thanks for sharing keep it up.

    Thanks

  10. Un énorme merci pour ces informations. Vous avez une très belle plume, bravo ! Bravo !

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