Author Archive

Natural Link Building 101

Link building is one of the most important things you can do in terms of off-site search engine optimization. As you probably know by now, search engines like Google tend to rank pages higher in search results based on the…

How to Get Your Inbox Down to Zero and Keep it There

Here at KISSmetrics, we talk about all forms of online marketing for businesses, including email marketing. While beginner’s guides and email timing are important, there is also one other area that may not have a lot to do…

The Hidden Guide to Using Twitter Effectively

When it comes to social media, there is not that much hidden about how it all works. The issue is that sometimes the information is hard to find in one place. So in this post, we are going to…

8 Tips For Creating a Great Case Study

Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish…

How To Use UTM Parameters In Google Analytics 5

In our recent post about finding out what online marketing strategy drives the best traffic to your website, you learned how to use Advanced Segments to see your traffic from social media, local search, and other methods of marketing. …

What Your Analytics Software is Hiding From You

While Google Analytics is one of the best free analytics applications out there for getting basic traffic and visitor data, it also has some pretty significant holes. You’ve probably noticed some discrepancies when comparing your Google Analytics data to other…

Beginner’s Guide to Google+

Now that Google+ is available to the public, there is no excuse for anyone not to be using it! Sure you may feel that you just don’t need it, but keep in mind that Google+ is not just another social…

The Marketer’s Guide to Digg

While Digg, formerly one of the top social voting sites on the Internet, lost a lot of its luster since their major update last year to version four, they still receive at least 2.5 million visitors per month in the US…

Displaying Social Proof – What the Marketing Experts Use

One of the top things that helps increase a visitor’s confidence in your website, particularly if it is a blog, is evidence of social proof. This evidence comes in the form of displaying social engagement numbers including your subscribers, followers,…

50 Google Analytics Resources – The 2011 Edition

Google Analytics is one of the most valuable resources for webmasters, marketers, business owners, bloggers, and anyone who does practically anything online. The best part is that Google Analytics is free! The following are 50 resources to help you…

7 Creative Ways to Get Customer Testimonials

One of the most powerful pages on your website is your testimonials page. Great testimonials tell people that your product or service is not only legit, but awesome enough that other people are seeing great results from it. The…

10 Twitter Tools Used by Social Media Experts

With so many Twitter tools out there, it’s hard to know which ones to trust with your Twitter account management. So why not take a look at what the social media and industry experts are using! Here are ten…

How to Survive Future Algorithm Updates

Sites that were almost solely dependent on search engine traffic were given quite the shock this past February when Google released the Panda / Farmer update. This major algorithm update was intended to hit the content farms hardest, but it…

9 Awesome Things You Can Do With Google Analytics 5

Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features. Here are nine awesome things you can do with Google Analytics 5 that will help…

7 Sneaky Ways to Use Facebook to Spy on Your Competition

Previously on KISSmetrics, I covered the art of 7 sneaky ways to use Twitter to spy on your competition. I don’t really consider it spying so much as simply competitor research, but spying makes it more James Bond-like. …

4 Ways to Increase Your Traffic With StumbleUpon

StumbleUpon is one of the best traffic generators among the top seven social media sites, referring more than other social bookmarking and voting sites such as Digg and Reddit according to Statcounter. Why? Because when a user likes, or stumbles,…

79 Link Building Resources – 2011 Edition

When it comes to SEO, advice changes as fast as Google and search engines themselves. Therefore, you will want the latest, most up to date resources when it comes to information, tools, and where to look for links. The…

The Marketer’s Guide to Twitter

While Twitter may not be as big as Facebook in terms of traffic, it has several advantages over Facebook. Not only is it easier to gain followers on Twitter, but you can engage with people before…

Facebook for Websites: Social Plugins for Your Blog and Business

Facebook offers webmasters and bloggers a lot of options for integrating their platform onto websites. Consider the number of users that are logging into Facebook on a daily basis and staying logged in throughout the day while perusing the Internet. …

The 10 Elements of a Successful Social Media Profile

When it comes to online personal or business branding, the creation of social media profiles is absolutely essential. Whether you are just trying to get more exposure online, connect with your fans or customers, or working to purify your…

Do You Make Any of These 10 Simple SEO Mistakes?

Tell me if this sounds familiar: You decide you’re going to concentrate on SEO for your primary traffic strategy, optimizing everything so that Google and Bing and Yahoo send you thousands of visitors per day, free of charge. So, you rush off…

7 Sneaky Ways to Use Twitter to Spy on Your Competition

These days, spying on your competition is easier than ever. Twitter is one of the most popular social networks for businesses, and it gives you an advantage that you may never have had before. Because so much Twitter data…