Comments on: Communicating color efficiently – red & green

By: Dan

Dan — Wed, 04 Jan 2012 19:01:09 +0000

Really good post. Scrolling through the examples really buttressed your point, how immediate my connections and associations were to these colors, though I hadn’t previously expressly realized it.

By: Our Bookmarks: Aug 17 - Aug 23 | Border Crossing Media

Our Bookmarks: Aug 17 - Aug 23 | Border Crossing Media — Fri, 07 Oct 2011 16:12:09 +0000

[...] Communicating Colour Efficiently by KISSmetrics [...]

By: 10 Effective Ways to Get More Email List Subscribers

10 Effective Ways to Get More Email List Subscribers — Tue, 18 Jan 2011 17:30:26 +0000

[...] already discussed how red and green can affect perception. And yet, just about every conversion test you’ll see advocates the use of a big, red call to [...]

By: Danelle Filippo

Danelle Filippo — Fri, 05 Nov 2010 19:14:38 +0000

“What is captcha code?, pls provide me captcha code codes or plugin, With thanks in advance.”

———————-
Bologna

By: Sean

Sean — Thu, 04 Nov 2010 19:51:06 +0000

Further to my previous comment, this has definitely made a difference. My website is an ebook on how to get a pay raise and go through the salary negotiation process and I’ve been testing conversion with various color styles.

A green submit button is definitely more effective, and I am using red in a few bold statements through the site to gain attention.

There has definitely been a raise in paying customers and my conversion rate.

Thanks Kissmetrics!

By: 7 Conversion Tactics You Should Be Using but Probably Aren’t

7 Conversion Tactics You Should Be Using but Probably Aren’t — Fri, 01 Oct 2010 15:26:46 +0000

[...] Performable, the red button outperformed the green by 21%. When you consider the connotations that red versus green have and how they affect our everyday lives, it’s surprising. You’d think green would [...]

By: Nikki May | Web Content Writer

Nikki May | Web Content Writer — Tue, 07 Sep 2010 03:49:05 +0000

I didn’t realize how communicating colours efficiently is so important – excellent examples you’ve provided here!

As computer / digital technology develops, it will be interesting to see how the continued use of these colours and their standard meanings is maintained.

By: Sean

Sean — Fri, 20 Aug 2010 01:09:45 +0000

Fascinating – I wonder if anyone has ever done split testing of a page with differing “Buy” or “Subscribe” buttons to compare the difference in conversation rate on green and red.

What I do know is that this weekend I’m going to create a green acceptance button!

By: Marcus

Marcus — Fri, 23 Jul 2010 09:47:25 +0000

Great insight into UI-Design and good chosen examples. Thank you for this article.

By: MorningDew

MorningDew — Sat, 17 Jul 2010 19:05:37 +0000

What if do everything the opposite e.g. pass(drive)on redlight stop on green