7 Powerful and Easy Sources of Embeddable Social Testimonials

Do you need more testimonials for your business? If people are talking about your products and services on social media, then you can tap into word-of-mouth marketing and turn mentions into credible testimonials on your website. The following are seven social networks that allow you to embed publicly posted content on your website. Here’s how to find the public updates that will make for glowing testimonials.

1. Twitter Testimonials

One of the great things about using Twitter as a source for testimonials is that it generally is easy to find people who are happy to give a 140 character commercial on something they love. Even the busiest people have enough time to write a tweet! Searching for and saving great Twitter testimonials is easy, too. Simply review your mentions on a daily basis and favorite any that stand out as potential testimonials.

twitter testimonial favorite a tweet

You also can do searches using the Twitter search box for your @username, business name, or product names and words like highly recommend, love, use, and like. Favorite the great tweets you find there as well.

Once you have finished searching for great tweets to use, go to your profile’s favorites using the URL http://twitter.com/username/favorites to see the tweets you saved. Pick a tweet you’d like to add to your website and click the More link underneath it to reveal the Embed Tweet option.

twitter testimonial favorites

When you copy the embed code and place it on your website, it will look like this.

It’s that simple! Now, let’s look at some other social network testimonials you can use.

2. Facebook Testimonials

Since Facebook changed their search box to Graph Search, it is not possible to search for keywords in public status updates. This makes Facebook a difficult source for finding testimonials, but not necessarily impossible. You can start by looking under the Recent Posts by Others section of your Facebook page.

facebook testimonials recent posts by others

Click the See All link to browse all of the latest posts that people have made on your page or tagged your page in. When you find one that makes for good testimonial material, click on the timestamp link beneath the update.

facebook testimonials timestamp link

On the following screen, hover over the wall post and you will see a drop down arrow at the top right. Click on it to reveal the Embed Post option.

facebook testimonials embed post

When you copy the embed code and place it on your website, it will look like this.

You also can try the old search URL to find other public posts about your business, but it shows posts from only the last month.

https://www.facebook.com/search/results.php?q=crazy+egg&type=eposts

Use your business name or a product name in place of crazy+egg, or use your website domain such as crazyegg.com, to find the most recent public mentions. Click on the timestamp link for the mention to get to the Embed Post option for anything good that you find.

3. YouTube Testimonials

Finding a video testimonial, depending on how big or well-known your business is, could be kind of tough; but nonetheless, it’s worth the search. Using the search box, look for videos with your business or product names in them. To narrow down the field if you find a lot of them, include keywords like highly recommend, love, use, and like.

youtube testimonials search

Be sure to review the video and the text in the video description. If everything looks good, then click on the Share tab beneath the video, and then click the Embed option. Be sure to also uncheck the “Show suggested videos” box before you copy the embed code. This will prevent visitors who are viewing your testimonial from getting distracted by related videos.

youtube testimonials embed options

When you copy the embed code and place it on your website, it will look like this.

You also can look for videos from well-known media outlets and bloggers who have reviewed your products. Potential customers of your website might find a write-up by TechCrunch just as impressive as a testimonial.

4. Google+ Testimonials

Google+ is a source of testimonials with great search functionality and embed options. Start by searching for your business or product names plus keywords like highly recommend, love, use, and like. Then click on Google+ Posts at the top of search results to narrow them down to just posts.

google plus testimonial search

When you see a good post, hover over it and click on the drop down arrow. This will give you the Embed Post option.

google plus testimonial embed option

When you copy the embed code and place it on your website, it will look like this.

Note that you also will have to add an additional piece of JavaScript on your website. If you are using the Google +1 button on your website, that code should already be on your website.

5. Pinterest Testimonials

If your business or products are image friendly, there’s a good chance you might have some pins that would make for great testimonials on Pinterest. Start by searching for your business or product names and add keywords like highly recommend, love, use, and like to narrow down the results if necessary. When you see a pin that stands out as a potential testimonial, click on it.

pinterest testimonials search

When you click on the Share icon at the top right of the pin, you will see the sharing options. Click on Your Website to create a pin widget.

pinterest testimonials share options

Here, you’ll get a preview of what your pin will look like embedded on your website.

pinterest testimonials preview

Scroll down to find the JavaScript code and embed code for the pin. If you have a Pin It button on your website, the JavaScript code should already be on your website.

pinterest testimonials embed code

When you copy the embed code and place it on your website, it will look like this.

I love Dell.. Have had a few computers and laptops from them. And they are fantastic!!Pinned by Roshni PatelOnto Products I Love

Be sure to check any links to the pins, as people can click through to the pin on Pinterest and then the link.

6. Instagram Testimonials

It’s hard to search Instagram, so the next best thing for discovering Instagram testimonials is to use Twitter search since many people send their Instagrams to their Twitter accounts. On Twitter, you will search for instagram.com/p/ plus your business or product names and keywords like highly recommend, love, use, and like.

When you click on the Instagram link in the tweet, you will be taken to that post on Instagram. Click on the triple dot button next to the comment field to get the Embed option.

instagram testimonial embed option

When you copy the embed code and place it on your website, it will look like this.

Instagrams, especially, would be great on a page about how customers love your products, use your products, etc., as they will be the most casual testimonials of all. The more Instagrams you embed, the more people will see how much your customers love your products.

7. Vine Testimonials

Searching for Vine testimonials is similar to searching for Instagram testimonials – it’s best to do it on Twitter. You will search for vine.co/v/ plus your business or product names and keywords like highly recommend, love, use, and like.

When you click on the Vine link in the tweet, you will be taken to that post on Vine. Click on the embed button to the left of the video to get the embed code.

vine embed options

When you copy the embed code and place it on your website, it will look like this.

Be sure to use the Postcard display option (as shown above) to ensure the user and the commentary are included with the video you embed on your website.

Why isn’t LinkedIn mentioned?

While LinkedIn is the network for professional recommendations, they have not created a feature to embed recommendations outside of their website. The best thing you can do is use a screen capture program (I prefer Jing as it’s free and works on both PC and Mac) and create a screenshot of your testimonials like this.

linkedin recommendations

For now, if you want an officially embedded option, use the LinkedIn Recommend Button. This button will show the number of recommendations you have for a specific product or service on your LinkedIn company page.


When people click on the button, they can recommend your product or service to help you build testimonials for your product. But as for the testimonials themselves, you will have to screenshot them until LinkedIn offers an embedding option.

Where Should You Put These Embeddable Testimonials?

Here are some ideas on where to put these testimonials. Keep in mind you’ll probably want to test their effectiveness. Adding the simplest element to any webpage can sometimes dramatically change conversion rates.

  • Your home page – Why not see if social proof increases the “stickiness” of your home page?
  • Landing pages – Whether they are SEO or PPC (Pay-Per-Click) landing pages. A great way to try to increase conversion rates of landing pages is to add elements of social proof.
  • Throughout your sign up or checkout process. Social proof can increase consumer confidence and lead to more sales.
  • About pages, company info pages and even contact pages.

In Conclusion…

Testimonials can help turn a visitor who is interested in your product into a customer. Social media networks that have embeddable posts can help you share great recommendations for your business, products, and services on your website. So be on the lookout for great mentions of your brand on Twitter, Facebook, YouTube, Google+, Pinterest, Instagram, and Vine to share with your audience. You’ll be glad you did!

What network have you found the best testimonials on so far? Please share in the comments!

About the Author: Kristi Hines is a freelance writer, professional blogger, and social media enthusiast. Be sure to sign up for her free mini-training course, 8 Days to Promotable Content, and learn how to create content that people love to share! You can also find her on Google+ and Twitter.

  1. Great article, Kristi. There’s real value in 3rd party validation living on your website to help convert prospects into users as several studies have found. For SaaS and software products, G2 Crowd also has embeddable testimonials that you can put on your website.

  2. Very handy tips. Thanks Kristi. Regarding the LinkedIn recommendations – if you’re using WordPress there are a couple of (free) plugins that can pull your recommendations from your personal profile and display them on your site.

    • Are they automated? The ones I saw just allowed you to copy / paste a testimonial in, but you also had to grab the person’s image and link, so it wasn’t as easy as grabbing a code like these other networks allow.

  3. It’s important where you are going to show up the social testimonial, it could be blog in your site, your website, guest blog, etc. For website or blog where you add this embed source may decrease the loading time, so use only if it’s necessary.

  4. I prefer twitter testimony, which is shorten and actually. And most of all in Indonesia we are thinking that smart people can create 160 words to describe what they want. Using twitter = smart person. Maybe this is ridiculous for some people.

  5. Excellent post Kristi with 7 great examples. It is what your clients say that matter most to gaining the trust and interest of prospective clients. Making it easy for your website visitors to see these recommendations onsite is really smart. Hopefully LinkedIn will make recommendations embeddable in the future. Thanks for sharing.

  6. I love this post because this is a great way to optimize SEO efforts being that with every new testimonial is a from of new content. I do believe that if you are going to include testimonials it should be on a platform that you are successful on.

  7. Very interesting, thanks Kristi
    For the testemonial I’d say I prefer Pinterest

    • Some brands might find Pinterest the toughest to find testimonials on, unless they are retailers. Twitter and Facebook will probably have the most results in the long run.

  8. Kristi hatsoff, Nice concept shown to the world.

    As of now I clearly preferred the simple one for my sites and client sites but by getting through your post I liked many of them, especially the last one which looks like a 3D!

    Thanks for sharing your knowledge!

  9. This also looks perfect for an SEO point of as you are creating a wealth of new content

  10. Nice information thanks.

  11. Very interesting, thanks for sharing your knowledge.

  12. Excellent post Kristi with 7 great examples. It is what your clients say that matter most to gaining the trust and interest of prospective clients.

  13. Brilliant. We have used many of these tactics on our site, as well.

  14. Hi Kristi
    Great stuff as usual.
    Testimonials are so hard to do well and to find.
    With these wide ranging tips from all the social media sites, we are sure to find some way to get great testimonials!
    thanks for sharing
    ashley

  15. It’s nice tips. For website or blog where you add this embed source may decrease the loading time, so use only if it’s necessary. Thx

  16. Great post Kristi, showing your web visitors social proof of your product or service is now a must for businesses. Another great tool that helps businesses to collect their testimonials on Facebook,Twitter and G+ and show it in a clean nice customizable widget on their website is https://kudobuzz.com

  17. Twitter Testimonials are very cool :)

  18. Thanks for this blog, very useful tips for me to use. Thanks for the extra help and knowledge.

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