Comments on: Find Your Valuable Business Treasure Faster with This Google Analytics Map

By: Saif

Saif — Mon, 04 Mar 2013 11:04:48 +0000

This article was exactly what I needed to read! “What is your one thing” really sparked something in me because that is so true, and so simple. I am so excited to brainstorm ideas for my one thing. Thanks a million!

By: Web design company

Web design company — Sun, 25 Nov 2012 17:44:31 +0000

Great post man!
Thanks for sharing such wonderful tips,i ll use them soon.

By: alberta women entrepreneurs

alberta women entrepreneurs — Tue, 11 Sep 2012 08:20:30 +0000

Hey this is a wonderful looking website, is wordpress? Forgive me for the foolish question but if so, what theme is? Thanks!

By: Steve

Steve — Mon, 16 Jul 2012 18:48:29 +0000

I just ran a webinar on this exact topic with business users. Your website isn’t just a brochure, it needs to be a tool where you funnel the person to get the results you want. What are your business objectives? Your website is nothing more than a tool to help you meet them. Once you have your objectives figured out you need to convert them into website goals, this is where Google Analytics comes into play as a wonderful tool to measure these goals.

Visitors and pageviews are meaningless. You want business users to look at the metrics that are meaningful to them, based on their own custom goals and business objectives. Sending reports on increased pageviews doesn’t help the bottom line. Sending a report on the number of new signups because you’ve changed the Feature image and drove leads from a online campaign does.

Feel free to follow me on twitter!
@leggettsteven
http://www.wavepointmedia.com
Google Analytics Certified

By: Lars Lofgren

Lars Lofgren — Wed, 06 Jun 2012 02:30:44 +0000

Thanks Tim! And you’re right, advanced segments, custom reports, and multi-channel funnels can help a lot with going straight to the good stuff.

By: Lars Lofgren

Lars Lofgren — Wed, 06 Jun 2012 02:24:44 +0000

I completely agree. In cases where the bounce rate is very high, it’s unlikely that there will be any revenue from that page/keyword. Visits would provide better context in this case.

But as you improve the bounce rate (or start with a moderate bounce rate), you still want to check to see how much revenue it’s producing. If it’s not much, you should probably spend your time on other areas of the site. It’s best to double check your the impact of your efforts and make sure you’re getting a return.

By: Lars Lofgren

Lars Lofgren — Wed, 06 Jun 2012 02:16:46 +0000

You can set up goals on events :)

Check out this post: http://blog.kissmetrics.com/critical-goal-types/

If you set up events on your “buy now” buttons, then assign goals to those events, you’ll get a rough idea of how many people convert and click on your “buy now” button.

This is a new feature that got added to the new version of Google Analytics (v5). In the last version, there wasn’t a way to connect goals to events.

By: Maury

Maury — Mon, 04 Jun 2012 18:03:13 +0000

Problem with goals is you need a landing page… If you use a google “Buy Now” button, there is no landing page, thus no trackable conversion metric…

There is probably a workaround, but the google help sites are anything but helpful.

By: Christopher Skyi

Christopher Skyi — Sat, 02 Jun 2012 10:56:35 +0000

“But you still want to compare your bounce rates with a metric that matters like total revenue from each keyword. If a landing page has a high bounce rate but only drives a little revenue, it’s probably not worth the effort.”

Your assume a weird cause and effect direction here, i.e., because the page isn’t very good (e.g., isn’t making much money, isn’t getting a lot of leads), who cares about bounce rates?

What if it high bounce rates are causing you to lose money or leads? In fact — 99% of the time, that’s probably exactly what’s happening.

A better rule is to look at your top 10 traffic pages and sort by bounce rates and see which are above the site average bounce rates (assuming that is not too high). Take the pages that are above your avg. and work to get those bounce rates down.

Why should you do this? For whatever reason, the search engines are sending a lot of free traffic to those pages, but those high bounce rate pages are essentially telling a lot of those visitors: “get lost — who needs you?” The opportunity is to make those pages start working for you. Make this exercise a monthly habit and you’ll see your site become more profitable.

By: Ankit Bansal

Ankit Bansal — Sat, 02 Jun 2012 06:05:35 +0000

Glad to come to this blog and always find something useful . Great article.