How to Increase Your Facebook Fans and Twitter Followers

You’ve just launched your Twitter and Facebook page. You’re excited to engage with thousands of fans and followers and possibly get a customer or two.

Fast forward two months. You have 20 Facebook fans and 30 Twitter followers. Half of them are spam. You realize no one notices or cares that you’re on social media.

What do you do?

In this blog post I’ll break down some tactics you can try to build a stronger social media impact and a bigger following. These tactics can work for almost any business, whether it’s a SaaS (Software as a Service), ecommerce, or any brick-and-mortar store.

First, let’s cover the different types of followings you can get.

The Difference Between a Random Follower and an Engaged Follower

There are some who say 50 engaged followers is better than 500 unengaged followers.

Some of your followers will be engaged, reading and valuing your updates, occasionally replying, retweeting, commenting and Liking. Others will just skim through your updates as they appear in their feed.

There is no way to avoid an unengaged follower (not that you should). Specifically on Twitter, there are people who will blindly follow thousands of people all in the hopes for a follow back.

The good news is you can convert an unengaged follower (or fan) into an engaged follower (or fan) by updating valuable information. We’ll get into that a little later.

Your Twitter Bio

Your Twitter bio can be used to explain what your business is and what you’ll be tweeting about. One of my favorite Twitter bio’s is from Rand Fishkin:

Rand Fiskin Twitter Bio

The key part here is how often he tweets and what he tweets about. By writing this, people know what to expect from his Twitter feed and can judge if this is an account they’d like to follow.

Your Twitter bio should say:

A) What you do and

B) What you tweet about

Here would be a template to follow:

[Enter business name] provides [enter about and unique value prop]. Tweets [enter amount] per week about [what you tweet about].

Bios are limited to 160 characters, so it’s important to keep it short and sweet.

Let’s move on to a less common but effective way to gain Twitter followers or Facebook fans.

Guest Blog

Not only can guest blogging be a great way to get your company exposure, but it can also increase your social media impact.

When guest blogging, it’s important to find a blog that is relevant to your industry. You want to get relevant followers who would be interested in your products or services, so it’s important to write in your area of expertise.

If you guest blog, you can put in your byline something like:

“(Your name) is the (enter position) of (enter company). You can follow his (or her) company on Twitter (link) or ‘Like’ them on Facebook (link).”

Not only does this expose your brand name, but it also helps your social media efforts. People will follow you the more you expose your Twitter and Facebook pages, and guest blogging is a great way to get that kind of exposure.

On a personal note, I’ve been blogging with KISSmetrics for a little under 4 months. My Twitter followers (while still small) have about quadrupled during this time.

So find a popular blog that’s relevant to your business, ask them to guest blog (even if it’s for free) and take advantage of your byline.

Have A Blog

Having a well-maintained blog can be time-consuming, but the payoff can be significant. Only start one if you know it can be given the proper time and attention.

Your blog can be a great way to generate traffic to your website and increase fans and followers.

After writing a blog post, you can ask people who you linked to in that blog post for a tweet. Additionally, the message when someone clicks the tweet button can link to your Twitter account. For example, if I click the Tweet button:

Leo Widrich Twitter Button

It brings me to a window with a preset message:

buffer app notice

The message contains the link back to Buffer’s Twitter page. Judging by the results, it has given Buffer a lot of attention.

Another popular way to gain fans and followers is by running contests.

Run Contests

Running contests are effective in getting attention for your brand while also increasing your social media presence. Let’s look into how you can legally run some contests.

Facebook:

It’s important to first read Facebook’s contest rules. Facebook is very strict about all the things that you cannot do. If you’re looking to run contests on Facebook, check out a program like Promotion Builder.

Twitter:

It’s important to first read the Twitter contest rules before you start anything.

One contest to try is the “creative answer” contest. It runs as follows:

A) Company tweets a message (at least one) with a question.

B) Users must respond to the question using a hashtag.

C) The top 3 most creative answers get a gift card from your company.

Now let’s take a look at how adding Facebook and Twitter widgets can affect your social media.

Add Facebook And Twitter Widgets To Your Site

You’ve seen the social media widgets on almost every site you go to. All of them ask you for a Like, Tweet or a Follow. They appear like this:

Facebook Website Widget

Twitter Website Widget

This allows users to Like a page without ever having to access Facebook and search for you. There are also sharing functions available on many sites, with the option to Like or Tweet specific pages.

If you’re interested in adding social buttons to your site, you can go to Facebook’s plugin page or Twitter’s buttons and resources page.

One of the cornerstones of Twitter is the use of the hashtag. Let’s see how you can integrate this with your business.

Use The Hashtag

What are some hashtags that people in your industry use? Oftentimes people use hashtags for a specific conference or for generalities in that industry. For example, one hashtag KISSmetrics uses is #measure. If you don’t know what ones are used in your industry, check out what hashtags your competitors use.

Next we’ll examine the importance of including your social links in your email signatures.

Email Signatures

Your business probably has hundreds if not thousands of emails daily. The email signatures you use are not something to take lightly. These generally include your contact information, but many companies now include links to their Facebook and Twitter pages. There are a few tools you can use to elegantly link to your pages in your signature.

If you use web-based email, check out WiseStamp.

Now we’ll move in to the importance of who to follow and why you should follow back.

Follow And Follow Back

Whether you like their politics or not, you must admit the Obama campaign is incredibly efficient on technology. At the time of this writing, they had a little over 17 million Twitter followers and over 27 million Facebook fans.

What might be more intriguing than the number of followers they have is the number of people they follow. As of June 2012, they were following a little over 675,000 people. There aren’t many other accounts that have that many followers yet also follow that many people.

Following back adds a personal touch, no matter how popular you are on Twitter. It shows that you noticed someone followed you and took the time to follow them back. People like to be followed; so take the time to follow and follow back.

If you don’t know who to follow, go to your competitors Twitter pages and see the people they follow and the ones who follow them. These will usually be people who are in the same industry. Follow those people. Some may follow you back. If nothing else, they’ll notice that your company followed them which will get your brand name just a little bit more exposure.

You can also use Twitters own suggestions for who to follow.

Social media is nothing if people don’t engage with one another. Let’s get in to why it’s important for you and your brand to engage with current and potential customers.

Engagement

“The biggest part of engaging is just making sure that you’re talking to people.”

-Jen Lopez, discussing social media at SEOmoz

Twitter and Facebook should be looked at as a place to engage and communicate with people, not as a place to give non-stop promotion to your brand.

When someone tweets or posts something to your account, whether it’s good, bad, or neutral, you need to respond. Ignoring feedback is leaving engagement on the table, which means losing out on customers. A business should be more than thrilled that someone wants to talk to them, yet so few even bother responding.

Beyond responding to people who tweet and post to you, you also need to go out and find people. That’s where a tool like Twitter search comes in.

Twitter Search

Twitter search is a great way to find the people in your industry and the folks who are talking about your company.

What are some of the keywords in your company and industry? These, along with your company name, are things you should be searching for and keeping an eye on every day. Find the people who are talking and, when possible, engage in the conversation. This is especially important when someone has a question. Be there to help the people who need help.

Here’s a question that someone asked on Twitter that has gone unanswered.

Mozilla Firefox User Needs Help

Wouldn’t it be great if Mozilla answered this question? It’s not the content of the tweet or the company involved that’s important. What’s important is that a user of a product was having issues – and the company was nowhere to be found.

The scary thing is this could be your company. You could have a customer or potential customer asking questions about your product with no one there to answer it. Or worse, someone could be giving out misinformation about your product.

Companies need to go to where there users are, not having users go to where they are. If thousands of customers on Twitter need assistance, it should be a good indication that the company be active with heavy use of Twitter search and replying to every tweet. Go where your customers are – you serve them.

And if you thought customer service on social media was insignificant, think again. A recent study showed that only 44% of customer questions on Twitter are answered within 24 hours. The same study also found that 56% of customer tweets were being ignored. Another study showed that 36% of UK customers use social media to speak with brands. What might even be more surprising is that number has doubled in eight months.

Not only can Twitter search be used for customer service, but can also be used for seeing discussions from people in your industry. Enter some of the keywords into Twitter search and find what people are talking about. It might be about a conference, some latest news, or what a competitor is doing. Add your voice when it’s appropriate. Make insightful comments, don’t reply just for the sake of replying. For example, saying “cool” or “wow” or “interesting” is not useful and doesn’t add and build the conversation. Be thoughtful and people will look at your brand with respect.

Once we understand engagement and finding people on Twitter we can then move on to promoting your social media presence. There are multiple avenues we can go down with promoting your Facebook and Twitter pages. Let’s explore some of these.

Facebook And Twitter Only Promotions

Not everyone will be quick to ‘Like’ or Follow your page. Some may need an incentive. This explains why many brands offer Facebook fan only specials. These offers go out to fans who currently ‘Like’ the page. The trouble is, someone can ‘Like’ a page only for a deal, then ‘UnLike’ after the deal is obtained.

It may be frustrating, but here’s the thing: It still gets you an order and people still give you money.

If the end goal of increasing Facebook fans and Twitter followers is to get more orders, then people Liking and Unliking your page should be just fine with you – as long as they’re ordering.

Obviously you should not encouraging people to ‘Like’ your page for a promotion, then Unlike it once it’s over. You should still encourage people to ‘Like’ your page for Facebook only offers. But don’t make big efforts to try and stop people from Liking and Unliking your page. You’ve still reached the ultimate goal of getting an order; just not the optimal way.

Everlane is a company that encourages people to Like their Facebook page:

Facebook Like Special Offer

Clearly, this incentive is working. They launched a little under a year ago and already have over 14,000 Likes.

On your Facebook page, you can use Facebook offers. See this example:

Get Facebook Offer

I don’t have to Like this page to claim the deal. However, you can use Facebook Offers and encourage users to Like your page to stay tuned for future deals.

Twitter only deals may be a little more difficult. One thing to try is tweeting out a special link. Once a user clicks the link, your site will see that Twitter was the referring link and the promotion will be activated.

Discover Card is a company that does something similar. Cardholders get a certain percentage off only when they go from the Shop Discover site to an online retailer. This way the retailer can see that they got a customer from Shop Discover and Discover activates the cash back.

Another way to advertise Facebook only promotions is to place an ad on the Facebook website. Let’s explore this next.

Facebook Ads

When you advertise on Facebook, you have the option for people to Like your page without ever having to actually go to your page. See these examples:

Facebook Likes

These allow people to Like your page while they are already in the Facebook website. It makes it painless.

Photo Tagging on Facebook

Here’s an unconventional way:

When you host events, whether it’s a grand opening, a member appreciation day or any other celebration, take lots of photos. Encourage your fans at the event to check out your Facebook page and see when the photos are uploaded. They can then tag themselves in the photo. Their friends will see the photo, and thus your business gets exposure.

It’s possible that you’re on a tight budget and don’t want to spend money on Facebook ads or don’t host a lot of events. In this case, you can make decals for your storefront window. However, simply asking users to Like or Follow you may not be enough.

Rethinking the Social Media Window Decals

How many stores have you seen with one of these on a window?

Facebook Local Business Decal

Or

Twitter Local Business Decal

They’re a great idea, but do they really do anything? Does it increase your number of Likes or Followers? Do people know what they’ll get if they Follow or ‘Like’ you?

What if you had an “Engage with us on Facebook” or “Engage with us on Twitter” decal? This invites the person to ask questions on the businesses social media page.

You can also propose benefits that people will get by Liking or Following your page. Here are a few ideas:

“Get expert tips everyday on _____ by following us on Facebook or Twitter pages.

‘Like’ us – [enter url]

Follow us – [enter url]”

This one projects your business as a thought leader. For example, if you sell clothes and purses, you can have your sign say:

“Get expert tips everyday on fashion and design by following our Facebook or Twitter pages.

‘Like’ us – facebook.com/_____

Follow us – twitter.com/_____”

“See what today-only deals we’re offering for our Facebook fans and Twitter followers only!

Follow us – [enter URL]”

“Find out about our special offers before anyone else! ‘Like’ our page and you’ll have access to our calendar of special offers!

[enter url]”

There are two ways to go with this. Either A) you have an actual calendar that displays on your Facebook page once someone Likes your page. This shows all the future coupons you’ll be offering. Or B) Have limited quantity specials that offer products you sell at big discounts. For the first hour, Facebook fans and Twitter followers find out about the deal and are allowed to buy. This can be viewed as the equivalent of the Groupon VIP.

“Get your ___ questions answered by Liking us on Facebook or Following us on Twitter.

Follow us – [enter url]”

This is another one that shows you’re the thought leader and the go to place for whatever industry or niche you serve. Answer everyone’s questions, even people who are not your customers; because if those people are ever in the market for what you’re selling, you’ll probably be the first place they think of.

“Get our take and join the conversation on the latest ___ trends [or news]

Follow us – [enter url]”

This decal portrays your business as a something of a thought leader, a business that is plugged into the latest news in a niche industry. If you’re in the eye exam business, your decal may read ‘Like’ this:

“Get our take and join the conversation on the latest eye health news…

‘Like’ us – facebook.com/____

Follow us – twitter.com/____”

Your Facebook and Twitter feeds would comprise of links to studies on eye health and your opinion of them (preferably from an optometrist). Along with your posts and tweets about studies, you can remind fans and followers of your business.

You don’t just want to be viewed as a place to read opinions on eye health, you need to capitalize on it. For example, you post a study about family eye health history. Share the opinion and remind people if they have any concerns or know a family member with an eye disease to let the optometrist know. This keeps the customer in touch with the business and strengthens the relationship between the business and customer.

“Give us feedback on how we’re doing. ‘Like’ or Follow us!

[enter url]”

Here you encourage followers to send feedback to you—which requires either a ‘Like’ or a Follow. Your social media platforms are used as a place to gather public opinion on your business. It can either sink or swim from this type of approach. If feedback is ignored by the business, it’s going to reflect poorly on the company. If businesses respond to every comment, it will look quite well. You have the opportunity to showcase your customer service – make it great!

“See our conversation with ____. Only for people who ‘Like’ our page!

[enter url]”

Here you would have a video interview with an important figure in your industry discussing relevant, topical information that your fans would enjoy. This can get some people in to ‘Like’ your page, and then it’s up to you to keep them from ‘Unliking’. Telling of future interviews or future content only on your Facebook page would be a good idea.

Beyond windows, you can post your Facebook promo on your menu, inside your store, or wherever else customers frequently put their eyes on.

Now we understand signage for storefronts. Let’s move on to another place where signs and banners are frequently used: conferences.

Attending Conferences

Going to conferences can be a great way to network and get your brand exposed. It can also be used to connect on social media, which can form a long term connection and possibly a customer or partnership.

At a conference, you can have a sign that says “‘Like’ our Facebook page to see a recap of the conference”. The recap would feature photos, and video interviews with speakers only for people who ‘Like’ your page.

On business cards, it’s wise to leave a link to your Facebook and Twitter pages.

Conferences are not for every business. They can be expensive, especially when on a limited budget. Let’s look into a less costly way to get Fans and Followers.

Getting Retweets And Shares

To get retweets you will need a Twitter following of at least a few hundred people. Most people who get retweets do so in one of the following ways:

A) Post something really valuable or clever

B) Ask people to retweet

C) Pay someone to retweet your content.

A or B are probably your best bet.

As far as posting valuable content, it’s important to make the content relevant. Your followers are likely people in your industry, so posting something totally off topic is not optimal.

When asking for retweets, according to Dan Zarrella it’s best to say “Please ReTweet”.

For a more complete guide, check out Neil Patel’s guide on getting more retweets.

Another way to get more Twitter followers (and thus retweets) is to get the attention of influencers.

Reaching Influencers

Influencers are those with a large and loyal following. They often are well respected and have a lot of connections in the industry.

Who in your industry is an influencer? If you need help finding an influencer, use a tool like Klout.

Reaching influencers is a process that doesn’t happen overnight. It takes time to cultivate the relationship.

As you know, Netflix is a big company. Yet they have startup DNA in them as they still make efforts to reach influencers.

Here they give a gift to director Eli Roth:

Eli Roth Netflix Tweet

They also gave him cupcakes for his birthday:

Eli Roth Cupcakes Tweet

Netflix isn’t the only company that reaches influencers. Taco Bell gave Kevin Love a tour of their headquarters, Love tweeted about it and their new taco to his hundreds of thousands of Twitter followers:

Love Taco Bell Tweet

Your company probably isn’t as big as Netflix or Taco Bell, but you can still learn from what they’ve done. Look at the tactics, not the company.

It’s not optimal to go after the biggest influencer, as you won’t get much of a response from them. Many of them receive many requests for retweets or mentions. It’s best to go after people who frequently retweet and have been viewed as an influencer and are open to connecting with small companies.

Increasing Facebook Fans and Twitter followers is not easy and not something that you pursue for only a couple of months. It’s part of your long-term social media process. So incorporate it wisely into your overall yearly marketing plan.

What tactics have you tried that have had the biggest impact on social media?

About the Author: Zach Bulygo is a blogger for KISSmetrics. You can find him on Twitter here. You can also follow him on Google+.

  1. Nice in-depth post. From my experience, Twitter is a lot easier to get engaged users, since most people want to get followed back as well. Facebook on the other hand, for me has not been as easy. Facebook is much more of the “personal” social network compared to Twitter and LinkedIn so it would work better for B2C than for example what I do which is B2B.

    It’s a lot easier to get the engagement via Twitter than Facebook. I’ve noticed that just tweeting relevant info and using proper hashtags gets me followers on Twitter but with Facebook, you need to go out and get the likes. This has been just my experience, I can’t say it’s true for other industries or companies.

    -Amir

    • I think all of what you said is true. When you look at most B2C businesses, they have far more Facebook likes than Twitter followers.

      But for B2B, the opposite is true. Take KISSmetrics as an example. They have 6,500 Facebook likes and over 96,000 followers on Twitter.

      • That’s a really interesting observation Zach. We are both, wonder what that means for us.

    • I started many facebook pages for my clients and i always use http://socialnetexposure.com/ for getting inintial number of fans. When i get certain amount others just keep coming. I can recommend these guys.

    • To be honest everyone needs a kick-start in promoting their brand/business or themselves and I honestly think that there are solutions out there to get an edge over the others. What I mean is that once you start a business and put up a video on lets say youtube.. So a few million views can give your video a head start and who knows it may get viral. This is why i think its a great idea for such brands to buy views followers and facebook likes. We also provide such services and i know it falls into the grey area but for me its helping out starters.

  2. Saadia Faruqi Aug 08, 2012 at 3:29 am

    I wasn’t expecting such a comprehensive guide… Most bloggers just write the basics and then ask you to follow them or buy a book! Kudos for providing some very informative information! I’ve just started my online store and am trying to increase our FB and Twitter following. It was good to read this and discover I’m on the right track. Thanks so much!

    • Yup, writing articles like this take a lot of time but I appreciate the kind words I receive. I can assure you I will not be writing a book anytime soon. The KISSmetrics blog is top quality content available for free.

      Best of luck with your store. Feel free to give me updates via Twitter or if you want any suggestions or advice. I’m not a “social media expert” but I can certainly offer help. It’s always free of charge ;)

  3. Just bookmarked this post as I’ll know that I come back to this every couple of days. I’ve read many other posts about how to get Twitter followers and Facebook fans but none have helped as much as this one will and has already.

    Thank you very much.

  4. This post is awesome! Lots of actionable info that will help my brand immediately. Thanks a lot Zach.

  5. Great information, and lots of wonderful ideas. My challenge is that I’m responsible for the Twitter and Facebook pages for a public four-year college. It’s not a “business”, but it kind of is. I have had great success with Facebook–over 800 followers, and I would say that many of them are engaged users. Obviously Twitter is a different animal, but I’m struggling with making it relevant to the point where we can get more than 30 followers. I don’t want to just tweet what we post in Facebook. Any suggestions for non-profit public institutions to increase their presence with social media? Some if your suggestions are applicable, but I am always looking for fresh inspiration.

    • In my opinion, colleges are filled with Facebook users, not Twitter users. This probably explains your struggles to gain a significant number of followers.

      Have you ever thought about closing your Twitter account? I know it sounds like “giving up”, but there may just not be enough people in your demographic that are on Twitter.

      If you’re not interested in doing that, here are a few ideas:

      In the computer lab, have a sign(s) that says “We’re on Twitter! Follow us at twitter.com/_____”

      If you haven’t already, get your Facebook and Twitter links linked up to the college homepage. Have a link to your Facebook page and your Twitter page.

      Post signs in offices that people frequently visit. The signs should mention that you’re on Facebook and Twitter.

      Mention it in the new student brochure/booklet/guide.

      Basically, I doubt you can incentivize people (ie giveaways, contests, etc) so you just need to make sure people (including the newcomers to the school) know your on social media.

  6. Hi Zach +1 for this well written post.

  7. Jennie Lobato Aug 09, 2012 at 5:49 am

    Excellent advice and all in one place Thank you!

  8. Amazing post, thanks for all these tips.

  9. Elizabeth Joss Aug 10, 2012 at 8:58 am

    Great post Zach. Thanks so much for these useful ideas. To add to your point about people asking for RT’s – sure that’s a great idea. But one thing that I’ve noticed lately (and this really bugs me) is that many people are also asking for +K’s for Klout. I usually receive these requests via Twitter and on most occasions I don’t really know these people well and cannot vouch for what they do (or what they say they do). I do like using Klout to find influencers and reach out to them but people need to know not to ask for +K’s from complete strangers and instead work hard to achieve them by building relationships with others. I guess the same applies to RT’s – better to get those people you know and chat to often to RT than complete strangers.

    A person in my network recently asked me for a +K. I had been interacting with him quite a lot but cannot vouch for his SEO services (which he asked me to recommend him for). Had he provided me with some links to his work or articles he’d written about SEO I would’ve been more willing to help him…

    Thanks so much once again for this great post :-)

    • That one is new to me–I’ve never heard of people asking for +K’s. I’ve never been asked or asked for a +K.

      A good point with asking for RT’s. However, anyone can RT your tweets (unless your account is set to private). You really cannot control who RT’s what. I think it really depends on what kind of position you’re in.

      Thanks for the compliment!

  10. Thank you for the post. I struggle to get facebook likes and I am going to try this!
    Facbook page:
    https://www.facebook.com/PolkaDotDevelopers

  11. VERY HELPFUL !!

  12. Never thought you will be giving tons of info.helped a amateur like me a lot.Getting the first 100 likes or followers is the toughest.Any tips?

  13. Hi Zach! Thanks for the information. I am trying to become the leader in Social Media within my restaurant and nightlife industry in Oklahoma. We have not opened our doors yet but we are currently the only place within the state that owns all of our IPs from the different sites like reverbnation, twitter, facebook, foursqaure, etc. I am researching like no other to find the best ways to promote the number of Likes and Followers, I have noticed that we roller-coaster a lot of Twitter with Followers. We gain a few and then lose others. How can I stop that from happening? Also, I blog on our website, I haven’t blogged before and I may not have the right idea behind it, how can I get more people to read it as well interact with it? As well as getting more people to interact with my facebook, I ask because I already put to use the information that you and others have provided but most are still not active with the page. Any and all help is greatly welcomed. Thanks.

  14. This gave me a lot of tips,since i just made a page yesterday, most bloggers don’t go into detail about what exactly you should do like you did. Anyone wants to check it out?
    http://m.facebook.com/?_rdr#!/GirlSwagLife?__user=100001709756711

  15. Thanks Zach for this information!
    I’m a blogger who love to read and share whatever I learn that is valuable.
    I was reading an article which has what interest me in it’s resource box. The topic was how to get thousands of facebook likes in one month. I taught it was going to be free then I click on the link phew! I landed on a sales page. It cost just 3 dollars with an option to get it free but you must complete a survey in return. I click on the complete survey option but behold it was not properly set up. I decide to do a google search and I get blog.kissmetric explaining things I want to learn free.

    Here is an idea to increase your twitter follower or face-book like from what just happen to me. Assuming the other option for downloading the e-book that capture my attention is by liking a fan page on fb or following on twitter, then I would have been a follower on twitter or fan on fb instead of one time survey which I never get to do anyway since the page is not properly configured.

    Giver’s never lack! So if you can give out useful gifts in return for twitter follower or face-book like you will be surprise how much social impact you can have. Just tell them to keep following for future gift.
    Google plus is also out there. See what’s so great about Google plus http://www.ga8t.com/2012/10/whats-so-great-about-google-plus.html

    Zack I hope you can do a post explaining the most effective way of getting leads by comparing social media with e-mail subscription.

    I will also love to connect with you
    Thanks
    Regards
    Ayoola

  16. Thanks for the deep insights.It would obviously help us to get more fans and followers.

  17. That was well written. I’m going to try these techniques for sure. Also if you a hunter then check us out and give use a like.

  18. Thank you Zach for your insightful article. Definitely some useful tips on here!
    For a page I help out with, I have found that posting a regular update/tip really helps. Once people know what you’re about, they look out for your post.

    Also, with regards to 50 engaged followers being better than 500 non-engaged, I think it’s v subjective. Sometimes, people only engage when they see popularity in terms of likes!

    Your photo tagging tip was spot on!

  19. For all those who are using twitter for business campaign. The link below consists of 8 techniques that is used for gathering niche related twitter followers using the natural method. Hope you find it helpful.

    Addition Resources: http://www.semphi.com/post/1353892572/how-to-increase-your-twitter-niche-follower-the-natural-way

  20. Yes, I agree that engaged followers are way better than anything else. Thats the most effective and efficient contact in a social network such as Twitter. Sometimes, though, we dont really get to choose who follows us or doesnt… Nice article. :)

  21. The article is nice. In order to increase the twitter followers it is the best way to launch. Thanks for sharing it.

  22. It is very difficult to earn fans or followers for your twitter and facebook, but after read out this article it is very easy for me to earn thousands of fans and followers.now i am going to use this method for my face-book and twitter.
    Thanks!

  23. It’s really tough to make presence on twitter and increase the followers but this post can help a bit for everyone who are new to twitter. I really appreciate for sharing these tips with us.

  24. Thanks for sharing these tips, the outdoor Twitter sign made me laugh a little. Keep up the good work!

  25. Zach – This is really useful info, well compiled and presented.

    For a product that is web based, how do you entice customers to like your FB page? Its a little tricky because, you dont want to publish all your content on FB page else it would just be a repetition of the website.

    Any suggestions

  26. Great info! This is what I’ve been looking for. Thank you so much for sharing

  27. This is a really interesting blog post and very much summarises my recent battle to drive my facebook and twitter numbers up. Being a small business I only have so much time to commit to social media (the rest of the time I am marketing, selling, doing admin, preparing exhibitions, in the lab, developing new products, etc!) and have struggled to gain numbers. I haven’t struck the magic tipping point yet (I guess once you reach 1000+ fans/ followers it’s a lot easier to continue to gain) and will battle on for now. I’m going to make a concerted effort this year to keep on top of it and implement the advice in blogs like this.

  28. p.s. I should probably mention you can actually see what we do at our website http://www.playdna.co.uk too! We are the only DNA Art company run by scientists and that do interpretable art. If you’ve got any ideas on how we can increase our social media engagement I’d genuinely love to hear.

  29. I think the best way to increase your fans is to engange with them. Make the active.

    But if you need to increase it very fast just to seem like a big fan page, you can use this method

    http://increasefanpagelikes.blogspot.gr/

  30. Very good article for increasing the fans and followers on twitter. I really use these tips from today to increase my fans too. There is another way which you can use to auto-re tweet and automatically update your facebook status after your specified time.
    First technique is that synchronize your facebook and tweeter (if you update any thing on twitter it will automatically update on facebook).
    Second is you set a time to wish some one birthday at 12 o clock and you sleep. when it become 12 AM your birthday wish automatically send to his wall, similarly you can do more such type of things.

  31. Zach you did a terrific job on this post. You got me reading from start till end and i’m amazed with your writing style. I cant wait to read more of your work.

  32. do you know why my fb business page would show 58 likes but only have 50 people listed?

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