How to Get Your Keyword Data from Google Analytics Part 2

Today’s video is a continuation from last week’s video. Last week we talked about how to get around the “Keyword Not Provided” issue in Google Analytics. This week we’re going to tell you how to increase your conversion rates once you know what keywords are sending you traffic.

Important Details to Note

Translating your content for international visitors – This is a great idea to get more traffic to your website. However, you need to be really careful about how you do this. Be sure to read this article first: International SEO: Dropping the Information Dust

Keywords – This briefly mentions where to place your keywords in your title tag and meta description. The most important takeaway here is to write natural looking titles for your title tags. Don’t repeat keywords or list multiple keywords by commas in your title tags. Specify one targeted keyword within your natural sounding title per webpage. For example, let’s say you want to create a title tag for a page that sells magic carpets:

  • Good: World Famous Magic Carpets at CarpetGenie.us
  • Bad: Magic Carpets, Carpets, Flying Rugs, and More

Additional Resources

  1. I very much enjoyed part 1, thanks for finishing this up (I assume it is finished at least).

  2. Pretty epic, thanks! It’s always been a source of great annoyance for myself (and many others, no doubt) the mysterious “Keyword Not provided”. What could it be!? “Jam”?! “Justin Bieber”?! It makes things a bit clearer.

    Great advice again, thanks very much. Keep it coming!

  3. David Bennett Feb 19, 2014 at 8:39 am

    A paradigm of clarity and relaxed presentation. Just wanted to say that.

  4. Good video and good advice. Just wanted to question one thing though -> “the more times your users share your content, the more likely google will to see that and increase the keyword ranking.” Google say that social signals are correlated with higher rankings but not causation which means they don’t use social signals as a ranking factor. More on that here http://searchenginewatch.com/article/2325343/Matt-Cutts-Facebook-Twitter-Social-Signals-Not-Part-of-Google-Search-Ranking-Algorithms
    Also, if it’s service pages you are after ranking such as “fleet management software”, then the likelihood of someone wanting to share that page with their friends is highly unlikely. For blog post pages that are educational and informative then yes, including social signals is a must, not so much for service pages.

  5. Brian I love your videos. They are extremely informative, easy to implement, and very detailed. Thank you for sharing your expertise! -Jenny

  6. Great post. Any reason why impressions and clicks are rounds up?

  7. I agree with you that No need to repeat keywords or list multiple keywords in title tag. Natural links are more better.

  8. Really nice post. it has better understanding. keep up the good work.

  9. I very much enjoyed part 1, thanks for finishing this up (I assume it is finished at least).

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