Infographic: How to Get More Likes on Facebook

In this infographic we look into what creates the most engagement on Facebook. Please feel free to leave your thoughts in the comments section at the bottom of the page.

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how to get more likes on Facebook

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Facts and Stats To Tweet:

  1. Photos get 53% more Likes, 104% more comments, and 84% more click-throughs. View How to Get More Facebook Likes infographic here. »tweet«
  2. Posts with 80 characters or less get 66% more engagement. View How to Get More Facebook Likes infographic here. »tweet«
  3. “Question” posts get 100% more comments. View How to Get More Facebook Likes infographic here. »tweet«
  4. Posting 1-2 times a day gets 40% more engagement. View How to Get More Facebook Likes infographic here. »tweet«
  5. Posting 1-4 times a week gets 71% more engagement. View How to Get More Facebook Likes infographic here. »tweet«

Sources

  1. http://blog.hubspot.com/blog/tabid/6307/bid/33800/Photos-on-Facebook-Generate-53-More-Likes-Than-the-Average-Post-NEW-DATA.aspx
  2. http://www.jeffbullas.com/2012/02/29/10-powerful-tips-to-increase-fan-engagement-on-facebook/
  3. http://mashable.com/2010/10/28/facebook-activity-study/
  1. Great infographic guys! We post between 3-5 times a day, when each new article comes out on the blog, plus a question or photo each day. Definitely, like you said, those photos and questions get way more engagement.

    Thanks for sharing this!

    • Thanks for the note Brandon! As always, it’s best to test what works best for you. =)

    • Great Infographics Kissmetrics! Having less characters in a text only post does create more engagement, but it also depends on how you start the sentence if the text in a post is more, exciting people to continue reading is what matters initial few sentences can make them read the whole post even though it is big.

      • Definitely agree — the first few words are the most crucial to creating a “slippery slope” — where the purpose of the first line of copy is to get the reader to read the second line of copy, and so on.

  2. I think there was a typo – I noticed that is says 1-4 times per week but in the fine print it says 1-4 per day.

  3. Did you mean “Posting1-4 times a WEEK gets 71% more engagement,” or 1-4 times a day? The explanation below leads me to think you meant a day.

    I’ve got to stop being so long-winded in my updates. Eighty characters is SHORT!

  4. Great Infographic. As a Consultant for many big sites I’ve seen this too Posts and Questions get more engagement however as for timing it varies with the industry but the overall objective is to do it consistently due to Facebook Edgerank.

  5. Great infographic!!!!! Thanks so much for creating this. I’ll make sure to share it on my Facebook page with my clients :)

  6. You definitely have to test posts. For example, a non-profit organization could receive more likes on a weekend versus during the week. Get know your audience and ask for feedback. Post questions and surveys. Gather as much data as you can in order to create a FB strategy that works for your company.

  7. Have tried and tested posts on the Facebook pages that I manage and I can honestly say it varies day by day on each page! But these are definitely great starting points :)

  8. Good one!.. Photos – Images make this read more attractive ! :)

  9. quite good article….

  10. Looks like others found the week vs. day typo too. Thanks for the nice, helpful infographic.

  11. Posting good articles or photos do help in getting more user engagement, however after facebook started their “boost post” paid function. It’s not easy getting your post feed to your fans in your base unless you paid for advertising unlike the past!

  12. Thanks for this great information! This will definitely help me visually supplement some information I’m gathering for a new blog post about social media gaffes and how they affect a brand page’s performance.

  13. Great infographic. Keep up the good work guys.

  14. Great infographic! Yet another example of how small changes lead to an improved outcome.

  15. Nice infographic. Getting facebook likes is important for every business. This would be an eye opener for my business.

  16. I am first time on kissmetrics, It’s really beneficial to online marketer to get new things, Because there is really something new to learn on every topic. On the behalf of this post , all are suggest like pics and fresh information, even special time but no one suggested that the length of the post. Thanks to kissmetrics.

  17. Very nice infographic. Photos definitely seem get engagement. People are visual. I do find that when the new Facebook edge rank algorithm comes into play that is it hard to get your posts seen in the news feed. Increasing the number of times in a day that you post in a day will help and posting at the optimal time is a plus.

  18. I love this. So useful to have a simple pictorial reminder. I shall print it and stick it on the wall plus have a go at putting it on my site. Thanks.

  19. Thank you KISSmetrics for that awesome infographic. It was really informative and I have used it in NewzSocial’s latest blogpost and referenced it back to KISSmetrics. Do keep posting such awesome content!

  20. Love these Inforgraphics, i can’t ever get enough. Really like the breakdown on the days and times.

  21. This is one of the best articles I’ve read about increasing Fan engagement on Facebook. Excellent research and great tips. I will be printing this article for my next meeting with the Manager and this just may change some of our marketing strategies! Thank you!

  22. Useful information. I really like these infographics. They are much more engaging than plain text and create a great read. Keep up the good work :)

  23. Nice post thanks for giving this information

  24. Really like these Inforgraphics, i cannot ever get enough. Really like the malfunction on the periods and times

  25. If you want to get your page a ton of likes use “Social Media Explode.com” i get over 1,000 likes a day using the site and its totally free to use!

  26. Great advice. What would be the best way to get more engagement for a travel website to an exotic land? Discounts? Any advice will be appreciated :)

    http://www.facebook.com/tourtobhutan

  27. Beverley Sinton Nov 03, 2013 at 8:04 am

    How can anything have 104% of anything?

  28. abhijit debnath Nov 07, 2013 at 7:15 am

    How i can get more like n comment in fb?

  29. Awesome information that can really fine tune posting to Facebook. Liked the 3 o’clock and Wednesday tips and the 1 or 2 times a day and 4 per week. Very helpful and useful post. Thanks.

  30. I really like these infographics. They are much more interesting than simply written text and make an excellent study.

  31. Yes, posting 1-2/day getting around 40% more engagement, however, posting more frequently (like 5-10 status/day) getting more “Talking About This” #, I would like to ask for your thought on this Neil?

    Thanks,
    Tony

  32. Hi Jason, there are two interesting things that I get from this article, the first thing is an “image” and the second is “the question”. Actually, we are not aware that the images and a question usually will get people to come to interact, isn’t right? I think this is the main reason why if we posted pictures or questions, we will get a lot of response. Awesome.

  33. great tips and agree with on hos much likes and CTR’s can get through images and sharing them on Facebook. One of my Blogs “Ceylon Radio” gets over 2000 Facebook visitors directly from Facebook when I share any article with a image on Facebook.

  34. Great infographics!
    I always include a photo in my post.
    I don’t post more than twice per day but may be I should increase the frequency of my postings every day on Facebook.

  35. Great post and yes its an good way to increase Facebook likes and I also use info-graphics because its eye catching.

  36. I have liked the infographic about how to generate more likes on facebook.Yes, it’s true that the photos get more likes than anything else. Actually pictures attract more than text. So people see them more than reading a text on facebook. People access facebook to enjoy, to do fun and to do chatting with their friends. Thanks for sharing facebook like information with us.

  37. Superb information mate! I always noticed a lot of activity on fan pages that post pictures. Humans are indeed visual creatures. They really like to tinker with creativity… Thanks for the amazing infographic, I’ll be sure to put it to good use.

  38. Nice post thanks for giving this information

  39. Great post!

  40. Definitely agree – photos much better than words (at least in my case)
    Remember that pictures speak louder than words

  41. Great info. It’s interesting that “less is more” contents also work well on Facebook!

  42. It’s good advise, thanks for getting it out there.
    http://www.woodyhollowdist.com

  43. however after facebook started their “boost post” paid function. Actually pictures attract more than text. So people see them more than reading a text on facebook.

  44. Nice post thanks for giving this information. it’s useful for me.

  45. It makes perfect sense. Photos are drawing attention far more than bare text.

  46. This is great explanation. I agree with the facts you provided. By the way here is the website Link Colider which is highly effective about growing your social network or blog or any sort of your online presence. It’s free. I just though to recommend it. No strings attached. http://www.linkcollider.com

  47. Very Informative article..

  48. Very informative post..

  49. Great post as always from kissmetrics. I’m glad you touched on the ‘paid promoting’ option. At the moment I’m failing to see any good things with Facebook after all. I have likes, but if I have to get good engagement then i am forced to pay money to promote my posts. It doesn’t seem work it.

    However, I shall persevere for now!

  50. Juraj Međeral Apr 24, 2014 at 9:12 am

    I was personally using linkcollider site to boost my facebook page and I have to tell you I was very pleased with them. I highly recommend this site.

    http://www.linkcollider.com/

  51. Abhinab, glad we could help :)

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