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The 2013 YouTube Marketing Guide
How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube? With over 72 hours of footage being uploaded to YouTube every minute, how do…
How Being an Authority can Boost Your Online Sales
What if there was a way for every product your brand sells to be bought by every visitor? In other words, what if every time a visitor comes to your website, they trust you so much that they buy every product…
Introducing the KISSmetrics Blog Reader iPhone App
We at KISSmetrics are happy to announce our first iPhone app ever – the KISSmetrics Blog Reader! The beauty of this app is that it provides a faster, smoother, and more enjoyable mobile experience for our blog readers. Not to mention…
5 Things You Must Do Before Jumping Into Paid Internet Advertising
Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly if you aren’t careful. How do you make sure you are getting the most out of your paid ads? Just…
The 2013 LinkedIn Marketing Guide
In the last year, LinkedIn has made a lot of exciting changes to their platform for both professional profiles and company pages. LinkedIn is a great network for businesses looking to increase traffic and leads, as well as individuals looking to…
How Analytics Can Unveil the Hidden Treasures Your Freemium Product is Hiding
Sometimes you need to take a close look at your user personas and how potential customers perceive your pricing page. You might be keeping your best customers from paying you, even though they really want to! This post was sent to us…
How to Write Copy in the Post-PC Era
We live in the post-PC era. More and more people are switching to tablets and smartphones as their primary devices for consuming content on the Internet. In 2012, we saw an additional 600 million people using mobile devices for search. The prediction…
How to Excel at the Subscription Economy
The term “subscription economy” refers to the business of offering subscriptions to consumers. For some companies, their entire business relies on a subscription business model. Examples of these include Netflix, Spotify, Zipcar, and all SaaS companies. Others companies offer subscriptions in addition…
Truth Will Out – Why Authenticity is the Key to Growing Your Business
Authentic businesses inspire and prosper. A bold statement – but one that is very hard to argue with. You might think that by its very nature marketing isn’t authentic, but in the digital age where people are increasingly savvy that preconception is…
