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How Facebook Advertising is Changing with Open Graph
As Facebook evolves, it is becoming an encyclopedia of user actions: the songs your friends are listening to on Spotify, a friend’s status update from their vacation, or an article shared from a website like KISSmetrics. These activities are stored in…
What Branding Really Means, and Why it’s Usually Code for BS
My brand is vital to me—but not in the way you’d expect if you heeded the rubbish spouted by “branding experts”, designers, consultants, and the Internet-In-General. If you think branding is important, you are right. If you think you should spend money…
How to Track Customer Service With Your Analytics
Trying to make smart decisions about your business without metrics is like driving your car with your eyes closed. While this thinking seems to permeate most marketing departments, it also is incredibly important to view the quality of your customer service through…
28 SaaS Marketers Reveal Why Analytics is Deathly Important to Their Business
Picture this crazy scene. You’re heading downtown in rush hour traffic. A Porsche 911 veers into your lane and cuts you off at 90 miles-an-hour. Startled, you kick your Prius into high gear to catch the criminal. With your left hand, you…
7 Mighty Methods to Grow Testing Buy-in and Budget
Many studies have shown that testing and optimizing your website’s conversion rates can have an enormous positive impact on your online revenue. For example, WikiJob reported a 34% increase in sales by testing adding testimonials to their website! And optimizing your…
How to Master Social Customer Acquisition
We live our lives in social media. When you go on vacation, all 1,049 of your Facebook friends will see the pictures of you lounging on the beach. When you’re stuck in traffic on a Monday morning and need to vent,…
19 Warning Signs Your Infographic Stinks
It sounds so good. You create an infographic. It drives traffic. Builds links. Raises brand awareness. Unfortunately, it doesn’t always work like that. Many infographics are languishing in the dark corners of the web. Ignored. Lonely. What can you do to avoid that fate? How…
The Few Sentences You Need to Dominate Your Market
Almost regardless of what you do, you have bigger competitors. There’s a blog that has more readers, an e-commerce site with more customers, or a brand with better name recognition. Usually, one or two of them are clear market leaders. It’s tempting to think…
How to NOT Break the Law While Marketing
The internet is a great force for democracy, industry, the spread of information, and free speech. It’s also a breeding ground for plagiarism, copyright infringement, and libel. Add into the mix a very slow-moving government that not so long ago was calling…
