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The Future of Content Marketing Revealed
It’s important to know the future of content marketing so that you can anticipate the upcoming trends. When you anticipate and prepare, you have an advantage over your competitors. Most of the top blogs were early adopters back in the days when…
LinkedIn Founder Reid Hoffman’s Advice for Entrepreneurs
Margaret Thatcher once said, “There is no such thing as society. There are individual men and women, and there are families.” Reid Hoffman, social networker and co-founder of LinkedIn, might respectfully disagree. Hoffman believes that society and communities are real and…
Double Your Leads Instantly With This Simple Evergreen Tweak
We all have them, those evergreen posts that bring in traffic like crazy. Day after day these posts bring in gobs of traffic, sometimes literally accounting for even half of the total traffic to our blog. Did you know that you…
Infographic: How Colors Affect Conversions
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same. Click on the infographic below to view a larger version:
The 5 Biggest Mistakes in Mobile App Marketing
Mobile has changed the landscape of consumerism in a few short years by becoming our favorite tool for reading the news, watching television, communicating, socializing, shopping, making decisions, navigating…for just about everything! As a marketer, mobile is a very powerful place for…
Are You Practicing Random Acts of Content?
Does this happen to you? You and your team get fired up about your new content marketing strategy. For the first few weeks, you’re all busy, creating high quality, precisely targeted content and sending it out through all the relevant channels….
Can Shock and Awe Copywriting Transform Your Marketing?
Many areas outside the web are very good at capturing audiences with great headlines and attention grabbing copy. Frequently, this is done in show business. To promote a show like Dr. Oz, marketers will use words such as “shocking, new fat-loss…
The Definitive Guide to Online Reputation Management
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business…
How to Build a Thriving Culture – An Interview with Dharmesh Shah, Co-founder of HubSpot
I have an immense amount of respect for the team at HubSpot. The work we do here at KISSmetrics is awesome, but if there’s one company that I look up to and try to model, it’s definitely this one. In just a few…
