Fresh Content Learn about online marketing and more...
How to Get New Users to Become Paying Customers
It’s easy to have a laser focus on trying to increase new user sign ups. Especially when we are constantly being bombarded with literature out there like: “How to Increase Your Sign Up Conversions!” and “How to Create the Ultimate Sign Up…
Native Advertising: Marketing Flop or Marketing Future?
Pop quiz: Can you spot the native advertising on BuzzFeed’s homepage? Which piece of BuzzFeed’s homepage contains native advertising? If you answered “all of it,” you’d be exactly right. The entire front page, seemingly devoted to Instagrammers you should be following, actually…
10 Ways to Make Customers Fall in Love with Your Business
Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important. At any moment, an unhappy customer can share their opinion with…
Dealing with Social Media Criticism: Deflect, Defy, Defend?
A tag cloud for an unnamed airline – Photo credit: Brian Solis From vitriolic social media tag clouds to unhappy customer videos gone viral, it’s no secret that people are shouting about the poor service they receive to anyone…
Entrepreneurial Lessons From Google All-Star and Yahoo! CEO Marissa Mayer
When you think of the people who have made Google a success, Marissa Mayer should be in the top five. As the 20th employee at Google, she rose to become an executive at the company. Then she took a job as…
The Ultimate Guide to Customer Acquisition
We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important. But…
How to Prevent Employee Burnout
We all know what burnout looks like. It’s the stressed-out manager who proclaims they’ve “had it” and books the next flight to Cancun. The start-up co-founder working 130 hour weeks who claims he “can’t take all this bullsh*t anymore” and goes…
7 Usability Mistakes That Will Kill Your Online Sales
Right now, on your site, 7 deadly usability mistakes could be hacking and slashing away at your sales… And you probably don’t even know they are there. Fortunately, there is a lot of research in the UX (user experience) and eye-tracking…
Once upon a Time in Marketing Land… Why Narrative is Key to Customer Engagement
In a saturated marketplace how do you make your content stand out, make people take notice, and get involved? Fortunately, gone are the days when content was limited to magazines and snail mail newsletters. Now it covers a whole gamut of media,…
