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Entrepreneurial Lessons From Google All-Star and Yahoo! CEO Marissa Mayer
When you think of the people who have made Google a success, Marissa Mayer should be in the top five. As the 20th employee at Google, she rose to become an executive at the company. Then she took a job as…
The Ultimate Guide to Customer Acquisition
We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important. But…
How to Prevent Employee Burnout
We all know what burnout looks like. It’s the stressed-out manager who proclaims they’ve “had it” and books the next flight to Cancun. The start-up co-founder working 130 hour weeks who claims he “can’t take all this bullsh*t anymore” and goes…
7 Usability Mistakes That Will Kill Your Online Sales
Right now, on your site, 7 deadly usability mistakes could be hacking and slashing away at your sales… And you probably don’t even know they are there. Fortunately, there is a lot of research in the UX (user experience) and eye-tracking…
Once upon a Time in Marketing Land… Why Narrative is Key to Customer Engagement
In a saturated marketplace how do you make your content stand out, make people take notice, and get involved? Fortunately, gone are the days when content was limited to magazines and snail mail newsletters. Now it covers a whole gamut of media,…
Tony Hsieh, Zappos, and the Art of Great Company Culture
Shoe selling shouldn’t come to mind when you hear the name Zappos. While the company does sell shoes and other retail goods, it’s not what it sells that makes Zappos successful. It’s how it sells (that is, what it does for…
How to Make a Landing Page That C.O.N.V.E.R.T.S.
So you’ve got your marketing all set. You have paid search ads going, your pages are well optimized and generating good natural search, your Facebook ads are working, and you’re getting lots of traffic. (I know, this probably is a fantasy…
How to Market Your Mobile App
After doing some research in your industry, you discover that you need more than just a mobile website for your business. You are going to have to really grab the attention of the smartphone generation and get them to use your…
Inside the Inventive and Entrepreneurial Mind of Elon Musk
When Elon Musk was in college, he figured three things would affect the future of humanity: the internet, sustainable energy, and multi-planetary life. He wanted to be a part of each. So how has he done so far? Internet: zip2: Helped bring media companies…
