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How to Become a Mobile Marketing Success Story
Although mobile marketing is in its infancy, that doesn’t mean you have to wait until the medium takes its first steps to be successful. Already, enterprising retailers and small businesses alike are testing the waters of advertising on smart phones, and…
Why Following Design Trends Can Turn Your Website Refresh into a Colossal Waste of Time & Money
There are lotsa good reasons to refresh your site’s design. Mobile accessibility. Improving the clarity and discoverability of content. Or maybe your site was made by your secretary in Frontpage 97 and it’s just time to bring it into the 21st…
Inside Google’s Culture of Success and Employee Happiness
It’s pretty well documented that Google has a unique culture. It’s not the typical corporate culture. In fact, just by looking at pictures inside the Googleplex, you can see that it looks more like an adult playground, not a place for…
Webinar #14: The Two Ways to Fill the Customer Feedback Gap that’s Crippling Your Online Business
Brick and mortar businesses scare me half to death. You need to worry about rent, heating, inventory, and insurance. Then there’s the cash flow which is usually a nightmare. Buuuuuuut… they have one HUGE advantage over online businesses. This isn’t some obscure, random benefit…
How to Build an Email Marketing Machine: Gangnam Style
You’d be pretty hard pressed to argue that PSY’s Gangnam Style hasn’t been a runaway marketing success. With over 1 BILLION views on YouTube, Gangnam Style has firmly planted itself in our collective psyche. Love it or hate it, I think we…
Entrepreneurial Lessons from Mark Zuckerberg
Bring up Mark Zuckerberg in conversation and you’ll hear a narrow range of conversational topics. People discuss his young age, wealth, Facebook’s early days, or his clothing choices. But what gets lost is his entrepreneurial abilities. Zuckerberg is a great CEO….
How to Unlock Your ‘Not Provided’ Keywords in Google Analytics
Google Analytics is a fantastic resource for any website owner. From small hobby sites to government organizations, Google Analytics is a goldmine of useful information about visitor trends and behavior. However, there is one area where Google Analytics frustrates its users: the…
How to Track the ROI of Your Online Advertising Campaigns
What if you could know that for every $1 invested in online ads, you’re pulling $10 back? With KISSmetrics you can. Here’s how we connect the dots between ads and revenue, in step by step detail: Click here to view a…
9 Insider Tips for Creating a Killer Explainer Video
Are you considering investing in an explainer video this year? You know; the videos that explain your product or service in 60-90 seconds? Explainer videos are a great way to engage potential customers and familiarize them with your business. The hard…
