Penny Pinchers & Profits: How Coupons and Promotions Can Impact Your Business

86% of consumers say that a coupon affects their decision (to varying degrees) in choosing one brand over another. Between June 2009 and June 2010 the savings generated from digital coupons doubled. During November 2010 alone, digital coupon traffic rose 27% year-over-year. Coupons are becoming huge. In this infographic, we’re going to briefly investigate the world of coupons: how consumers interact with them and how they might impact your business.

Click on the image below to view an enlarged version of this infographic:

penny pinchers and profits

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Click here to download a .pdf version of this infographic.

 

Facts and Stats to Tweet:

  • During November 2010 alone, digital coupon traffic rose 27% year-over-year. »tweet«
  • 31% of consumers say that they look for coupons on coupon websites. »tweet«
  • 86% of consumers say that a coupon affects their decision in choosing one brand over another. »tweet«
  • Consumers who use coupons spend an average of 56.5% more than consumers who did not use a coupon. »tweet«
  • In a study by Seewhy.com, the introduction of a promotional discount in remarketing emails caused the shopping cart recovery rate to jump from 18% to 46%. »tweet«
  • Digital coupon sales for the 2010 holiday period reached a combined $119 million. »tweet«
  • In 2010, the Southern states led all U.S. regions in online coupon usage. »tweet«
  1. Great infographic! We continue to encourage our clients to use coupons on comparison shopping engines. Is it possible to use your infographic on our blog if we link back with proper & substantial credit to the wonderful marketers at KISSmetrics?

  2. Do you make your infographics on your own or do you pay someone to do it? They are so hard hitting and good visuals. I think I’ll be finding these a lot on the internet.

  3. Good one jason, above listed are true

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