Comments on: Launch like Steve Jobs: 7 Ways to Build Buzz for Your Next Product Launch http://blog.kissmetrics.com/product-launch-strategies/ Tips, Tricks and Resources for Analytics, Marketing and Testing. Sat, 04 Feb 2012 01:31:48 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Marc Lougee http://blog.kissmetrics.com/product-launch-strategies/#comment-19498 Marc Lougee Sun, 08 Jan 2012 01:42:21 +0000 http://blog.kissmetrics.com/?p=709#comment-19498 er, USING-- my apologies. Early morning here. -M er, USING– my apologies. Early morning here. -M

]]> By: Marc Lougee http://blog.kissmetrics.com/product-launch-strategies/#comment-19497 Marc Lougee Sun, 08 Jan 2012 01:41:34 +0000 http://blog.kissmetrics.com/?p=709#comment-19497 Great example, great points. I'll be suing that Mom analogy, surely. Cheers, M Great example, great points. I’ll be suing that Mom analogy, surely. Cheers, M

]]> By: New unorganized stuff by costamiliotis - Pearltrees http://blog.kissmetrics.com/product-launch-strategies/#comment-17845 New unorganized stuff by costamiliotis - Pearltrees Mon, 02 Jan 2012 07:13:55 +0000 http://blog.kissmetrics.com/?p=709#comment-17845 [...] Apple product launches have become the stuff of legend. The iPad sold 300,000+ WiFi-only units on launch day. Within three days, the iPhone 4 sold 1.7 million units. The iPhone 3G sold over a million units on its launch weekend. Clearly, Steve Jobs knows how to launch a product for maximum sales. Launch like Steve Jobs: 7 Ways to Build Buzz for Your Next Product Launch [...] [...] Apple product launches have become the stuff of legend. The iPad sold 300,000+ WiFi-only units on launch day. Within three days, the iPhone 4 sold 1.7 million units. The iPhone 3G sold over a million units on its launch weekend. Clearly, Steve Jobs knows how to launch a product for maximum sales. Launch like Steve Jobs: 7 Ways to Build Buzz for Your Next Product Launch [...]

]]> By: Gary http://blog.kissmetrics.com/product-launch-strategies/#comment-12619 Gary Tue, 29 Nov 2011 14:01:12 +0000 http://blog.kissmetrics.com/?p=709#comment-12619 Well I would like to say that I believe this article has achieved what the author set out to do. The 7 points are very relevant to the launch process and those of you that say businesses are different are not considering that each business is run by people, whether B2B or B2C and therefore the decision to buy or not to buy involves emotions. This was Steve Jobs greatest gift. He understood his marketplace and the motivation behind the buyers. Its all emotion based. Jon, I applaud you. You have engaged our emotions here just as Steve did. This is a copywriters mandate and Steve knew he needed wizbang language to capture the imagination of his market. Great post and great point of view. Well I would like to say that I believe this article has achieved what the author set out to do.

The 7 points are very relevant to the launch process and those of you that say businesses are different are not considering that each business is run by people, whether B2B or B2C and therefore the decision to buy or not to buy involves emotions.

This was Steve Jobs greatest gift. He understood his marketplace and the motivation behind the buyers. Its all emotion based.

Jon, I applaud you. You have engaged our emotions here just as Steve did. This is a copywriters mandate and Steve knew he needed wizbang language to capture the imagination of his market.

Great post and great point of view.

]]> By: ankur jain http://blog.kissmetrics.com/product-launch-strategies/#comment-12613 ankur jain Tue, 29 Nov 2011 10:25:37 +0000 http://blog.kissmetrics.com/?p=709#comment-12613 first i would like to say mr. steve jobs has done a great job and gave a diff standard of living to us.mr.steve jobs GOD of image computer and i am fully argee mr. steve jobs because his focused on customer need and customer is the king first i would like to say mr. steve jobs has done a great job and gave a diff standard of living to us.mr.steve jobs GOD of image computer and i am fully argee mr. steve jobs because his focused on customer need
and customer is the king

]]> By: Abhishek Chaudhary http://blog.kissmetrics.com/product-launch-strategies/#comment-12612 Abhishek Chaudhary Tue, 29 Nov 2011 10:25:21 +0000 http://blog.kissmetrics.com/?p=709#comment-12612 Undoubtedly, when Job Steve is on the stage, its really a showtime, because he is a showman. I completely agree with the strategies used by the legend i.e steve for the biggest always opening sells of apple products. Talking more about what fixes the needs of consumers then talking about what does the product comprises of, grabs the attention of chatterboxes and the consumers. Not only this, people used to make their mind before grabbing a product by going through the critic reviews, so getting them before the product is shipped leads to a higher sales. Being revolutionary, recognizing the window of opportunity leads the organization to the hights never before. Taking pre-orders and letting people goissip about what the product could be will turn the curiosity to grab it first. Making it so stylish and its launching as a grand festival to grab each pair of eyes dispite of their disinterest is the x-factor working behind the success of Apple Inc. The best way to make a product a grand success is to let the people talk about it. Let them be curious before they see it and excited after they do.. Undoubtedly, when Job Steve is on the stage, its really a showtime, because he is a showman.
I completely agree with the strategies used by the legend i.e steve for the biggest always opening sells of apple products.
Talking more about what fixes the needs of consumers then talking about what does the product comprises of, grabs the attention of chatterboxes and the consumers. Not only this, people used to make their mind before grabbing a product by going through the critic reviews, so getting them before the product is shipped leads to a higher sales.
Being revolutionary, recognizing the window of opportunity leads the organization to the hights never before.
Taking pre-orders and letting people goissip about what the product could be will turn the curiosity to grab it first. Making it so stylish and its launching as a grand festival to grab each pair of eyes dispite of their disinterest is the x-factor working behind the success of Apple Inc.
The best way to make a product a grand success is to let the people talk about it. Let them be curious before they see it and excited after they do..

]]> By: Rahul Kr. Sauni http://blog.kissmetrics.com/product-launch-strategies/#comment-12611 Rahul Kr. Sauni Tue, 29 Nov 2011 10:24:54 +0000 http://blog.kissmetrics.com/?p=709#comment-12611 The article is really very nice. if we go through all the stages of product launch as written into the article, we will find that every point is of the vital importance and to be kept in our mind when we are going to launch a product in the market. Steve Jobs was a great and very successful entrepreneur as he have the great intellectual power to reach to the customers need and that was the reason why he got a great success in launching the i-phone. i-phone got a great success in the market of electronics. the people liked it very much and bought. Every person going to launch a product should keep in mind all these seven steps and the strategies followed by Steve Jobs to make his/her product a great successful one in the market. The article is really very nice. if we go through all the stages of product launch as
written into the article, we will find that every point is of the vital importance and to be
kept in our mind when we are going to launch a product in the market. Steve Jobs was a great
and very successful entrepreneur as he have the great intellectual power to reach to the
customers need and that was the reason why he got a great success in launching the i-phone.
i-phone got a great success in the market of electronics. the people liked it very much and
bought. Every person going to launch a product should keep in mind all these seven steps and
the strategies followed by Steve Jobs to make his/her product a great successful one in the
market.

]]> By: Nutan Kr. Varshney http://blog.kissmetrics.com/product-launch-strategies/#comment-12610 Nutan Kr. Varshney Tue, 29 Nov 2011 10:21:38 +0000 http://blog.kissmetrics.com/?p=709#comment-12610 This article is really very nice & these 7 points of marketing of Apple product is really unique. Steve jobs was the greatest & successful entrepreneur & strategist in the world & because of his strategy management Apple computer as well as i- phone reach at top level. Apple products also have good market value in terms of quality, services, technology & price. So they can easily launch & promote product in market due to trust & brand value. But now - a – day’s apple product did not get success in Indian market till now. This article is really very nice & these 7 points of marketing of Apple product is really unique. Steve jobs was the greatest & successful entrepreneur & strategist in the world & because of his strategy management Apple computer as well as i- phone reach at top level. Apple products also have good market value in terms of quality, services, technology & price. So they can easily launch & promote product in market due to trust & brand value. But now – a – day’s apple product did not get success in Indian market till now.

]]> By: Rahul Verma http://blog.kissmetrics.com/product-launch-strategies/#comment-12609 Rahul Verma Tue, 29 Nov 2011 10:13:07 +0000 http://blog.kissmetrics.com/?p=709#comment-12609 only one thing which i liked in above blog that never tell the customers features of your product which is most common thing to do.always tell the facts those will make your customers differ from others. and also it is not so beneficial for the company to make a long suspense for launching your products because other may take undue advantage of that. eg. Samsung took undue advantage of this in Australia against Apple, Samsung launched its own iPhone before Apple. only one thing which i liked in above blog that never tell the customers features of your product which is most common thing to do.always tell the facts those will make your customers differ from others.
and also it is not so beneficial for the company to make a long suspense for launching your products because other may take undue advantage of that.
eg. Samsung took undue advantage of this in Australia against Apple, Samsung launched its own iPhone before Apple.

]]> By: vineet http://blog.kissmetrics.com/product-launch-strategies/#comment-12608 vineet Tue, 29 Nov 2011 10:10:55 +0000 http://blog.kissmetrics.com/?p=709#comment-12608 This article is too good to survive in the market in current market situation. Late Steve job adopt this strategy to make the product successful in the market in current competitive era.so make the product attractive and beneficial to the customer. This article is too good to survive in the market in current market situation. Late Steve job adopt this strategy to make the product successful in the market in current competitive era.so make the product attractive and beneficial to the customer.

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