The Science of Social Timing Part 2: Timing & Email Marketing

Are certain times better than others for sending your email campaigns? In the second part of this series we’re going to investigate how timing can impact your email marketing. Data suggests that there are distinct windows in which to send emails if you want to achieve the highest open rate and maximize your readership. When reading this infographic remember: your own email timing data is the best data you can get your hands on!

Data courtesy of Dan Zarrella (@danzarrella), Pure360 (@pure360) and HubSpot. Content available as a webinar by Dan Zarrella here.

science of social timing Email Marketing
Note: the data is presented in Eastern Time (EST) unless otherwise noted.

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Click here to download a .pdf version of this infographic.

View the other Science of Social Timing Infographics

Facts and Stats to Tweet:

  • Consumer promotion emails are best sent between 7pm and 10pm. »tweet«
  • Holiday promotion emails are best sent between 5pm and 7pm. »tweet«
  • Emails related to property and financial services are generally opened between 3pm and 5pm. »tweet«
  • Email abuse reports are reported highest in the early morning during all days of the week, with the weekend being the highest. »tweet«
  • Email bounce rates occur highest in the early morning during all days of the week, with the weekend being the highest. »tweet«
  • Email open rates and click rates are highest in the early morning during all days of the week, with the weekend being the highest. »tweet«
  • The optimal email sending frequency is generally 1 to 4 emails a month. »tweet«
  1. Finally – content specific analysis is So useful, thanks for putting this out there.

  2. I totally agree with it. It would be best to post an article on your blog during the time where you know a lot of people can possibly read your post. The fresher it is, the better.

    - Jack Leak

  3. There is an error in “Bounce rates by hour”, it says 60% when the vertical axis says 2%. I assume it’s a typo and should say 2%

  4. MailChimp tells a completely different story. Hmmm makes one wonder which is right ?
    http://mailchimp.com/resources/research/

  5. Great infographic, I wondered if you have something similar for BtoB?

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