Timing is everything, and maintaining a blog is no exception to the rule. Learning when your audience is tuning in, and therefore when to post, is mandatory for any successful blogger. In the third and final part of this series we’re going to explore how timing can affect your blog readership.
Data courtesy of Dan Zarrella (@danzarrella), searchengineland.com (@sengineland) and HubSpot. Content available as a webinar by Dan Zarrella here. Note: all of the data below is presented in Eastern Time (EST) unless otherwise noted.
View the other Science of Social Timing Infographics
- The Science of Social Timing Part 1: Social Networks
- The Science of Social Timing Part 2: Timing and Email Marketing
Facts and Stats to Tweet:
- The highest percentage of users read blogs in the morning. »tweet«
- A higher percentage of men read blogs in the evening and at night. »tweet«
- The average blog gets the most traffic on Monday. »tweet«
- The average blog gets the most traffic around 11am Eastern Time. »tweet«
- The average blog gets the most comments on Saturday. »tweet«
- The average blog gets the most inbound links on Monday and Thursday. »tweet«
- The average blog gets the most inbound links at 7am Eastern Time. »tweet«
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These are some cool metrics but the main idea is to know how to correlate them in order to get the best result ;)
Vlad: definitely. Another thing to keep in mind while looking at these graphics is they are simply prescribing best practices. The best thing to do is experiment and see what works best for you. :)
The infographic looks nice, however I’m wondering how did you measure time of the day for your visitors? unless you assume all visitors come from the same general location, you have to take into account timezones. Did you just group it up by your local time or did split it into the different timezones by location and summed it up for the different times of the day?
Interesting statistics here, I’m still new to blogging but this info will help me
Interesting. You know lately when working with marketing clients, I’ve been asking them to not only find their ideal customer but also the “optimum buying situations.” In other words, what specific time in their life would they be the most likely to be ready to buy?
How is this related to posting the blog – if I post the blog on twitter and facebook at Monday at 11am -will it guarantee readers or will readers chose to read the blog on monday at 11am after bookmarking at night?
This is great stuff. I have actually been wondering about timing and which days are better to post on and such.
About the stat for more than one post per day… I normally get a little bored or even annoyed at bloggers who post more than once per day. In my experience they don’t have anything to say, they are just trying to get you to buy something. I mean, content is key, right?
I love how you use images to explain how things should be. It’s a very helpful tip for all the bloggers out there.
- Jack Leak
Timing is applicable to all facets of life as we continue to make momentary decisions on personal and business affairs. In the food industry for example, though it takes hard work to produce fruits and vegetables, a wise farmer has the knowledge and understanding on the importance of timing relative to planting and harvesting seasons.
Similarly in the world of personal relationships, timing had been applied in the dating scene where many have tried the popular “3-second rule”, a success slogan that means: when you see a girl you like, you have 3 seconds to decide whether to approach her and say anything that comes in your mind. Simply put, both successful schemes are, in some ways applicable in a business environment.
Further applications in business describes time as a vital factor in negotiations and can dictate concession behavior because ‘when’ is just as important as ‘how’ to make the concession. But remember that there is a crucial moment when final decisions had to be made when all arguments have subsided in the final stages.
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Very Very interesting. Thanks.
Beautiful infographic, as usual! I’ll be reposting and linking. Thanks!