Properly written e-commerce copy can make a HUGE difference on your website. It’s not uncommon to see proper copywriting increase search traffic by 50% and conversion rates by 30%.
Quality e-commerce copywriting is vital to the success of any online business. Remember, if you’re selling something online, potential customers can’t see or touch your product — they can only read about it. Keep this in mind when crafting product descriptions and writing copy in general.
Below, we’ve presented 6 steps to selling more through e-commerce copywriting. Courtesy of @smashingmag.
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Facts and Stats to Tweet:
- It’s not uncommon to see copywriting increase search traffic by 50% and conversion rates by 30%. »tweet«
- 79% of people scan webpages instead of reading every word. »tweet«
- A Forrester study showed that 20% of people had abandoned a purchase because shipping costs were unclear. »tweet«
Excellent advice guys, thanks for sharing this!
I will just print this and send it as a gift to one of my friends.
Eugen
Thank you for this infographic and I am sure a lot of people will benefit from it.
Hi KissMetrics
Like this one. Where did you get the data – especially on increased traffic and conversion rates. Do share. Thanks.
Anders
As always, a great info-graphic. Thanks!
I haven’t tried kissmetrics. But I think I am going to check it out since I want to find out more on how will I promote my website more based on the traffic that I am getting. The info graphic is very informative and very detailed too. I like the suggestion to make the marketing idea more simple, avoid exaggerating the product and establish the trust.