What Types of Posts Get Shared the Most on Facebook?

As marketers, we’re always looking for ways to build brand loyalty, nurture relationships, and keep the sales funnel engine humming. One of the best ways to accomplish all of this is to use Facebook posts. We’ve seen corporate and small business social media meltdowns, but what kinds of posts are likely to get shares, likes, and comments?

Like vs. Share

First, let’s discuss what it means to like or share a post. When you like a post, you are saying more than “I like this.” You also are saying something like “I support/believe this” or “I understand what you’re going through.”

Shares, on the other hand, are far more valuable to a business, as they increase its reach exponentially. Shares also are harder to earn. The post has to communicate something about the person sharing it or forge a bond between that person and their friends and followers.

According to social media expert, Brian Carter, “[w]hen we click share, we’re obviously saying ‘I like this so much, I wish I had created it myself. I want everyone I’ve connected with on Facebook to see it. I’m ok with my family, coworkers, supervisors, bosses – and anybody else I’ve friended, knowing that I like it.”

Like and Share If You…

Some types of posts get high levels of positive engagement and interaction. Carter and Marketo analyzed some of the most shared, most liked Facebook posts to determine what they all have in common. Here are some of the results:

Weather Meets Famous Movie

Complaining about the weather in the middle of winter or summer is almost universal, so it affects a huge number of people. Combine a weather snapshot with a scene from an internationally famous movie, and you get a highly viral piece like this:

Let us know if it gets this bad out.

Although the page this image was originally posted on had fewer than 10,000 fans, it ultimately reached over 40,000 people through likes and shares alone.

Some Facebook users may groan at this one because it has become so prevalent in our newsfeeds, but there’s no denying that it gets results:

only aunties can love you like a mother

With over 15,000 shares, aunties are serious about the role they play in their families’ lives!

Think about not only how to best appeal to your audience, but also how they see themselves. Imagine asking these women, “Who are you?” Probably one of the first things they’ll tell you after their name is what kind of work they do, and about their kids (or, in this case, nieces and nephews). What are some ways that your target audience sees themselves?

Go On, Tell Us What You Really Think!

Many of us have deep down thoughts about superficial things that we wish we could share with the world. Whether it’s our love of coffee or the need for some retail therapy, sharing it with others ignites good “I-identify-with-that-too!” thoughts, like this:

i deserve new shoes

Although this particular theme would appeal most to women who have a closet full of shoes, you easily could tweak this kind of post to highlight tools, a vacation, or something from whatever industry you work in where you know people deserve better. (I’m looking at you, corporate customer service.) Sharing things like this is likely to get shoe fiends tagging their girlfriends, or husbands tagging their wives, so for a shoe store, it’s a definite boon to engagement levels.

Inspirational Quotes

As clichéd as some of them might sound, people share inspirational quotes on Facebook, not only because they like them, but also because they feel motivated and empowered, and they want others to know about it:

it will hurt

As you can see, this post had over 23,000 likes and over 10,000 shares, so a lot of people read it, identified with it, and passed it on. Those are some serious numbers that any business would envy.

Bucket List Posts

“I’ve always wanted to _______.” Whether it’s to own a hotrod, backpack across Europe, or adopt an exotic pet, we each have our own little bucket list of wishes and dreams. Businesses can rekindle some of that awe and excitement by posting an image of something truly extraordinary.

If you sell gardening supplies, it could be an image of a world-famous botanical garden. If you’re a mechanic, a beautifully restored antique car could be enough to get your prospects drooling. If you’re a travel nut (like me), it’s something like this:

south africa cave homes

Think about the most incredible thing in your line of work. Then find a photo of it and share it with your audience. You can even superimpose text such as “Like and Share if You’d LOVE to Travel Here/Own This/Be Here Right Now!” It’s a fun way to get people talking and dreaming about their own bucket lists!

There are many more than just these five types of posts, including warning posts, decade flashbacks, fan success stories, and much more. Click here to read the full report and see more examples.

So How Do You Create Posts Like This?

It’s one thing to look at the types of posts that get liked and shared, but it’s another thing entirely to make them yourself. The good news is there are many sites that make creating Facebook graphics easy. Here are a few of the best:

Old-fashioned E-cards

Old-fashioned E-cards

Rotten E-cards is one of the most popular e-card creation services

Rotten E-cards lets you create your own funny “inspirational” message using a variety of old-fashioned photos and colors. Some E-cards also lets you create images similar to these.

Funny Memes

funny memes

Characters now starring in viral memes across the internet

QuickMeme and ImgFlip both let you create meme-based photos using popular characters, including Morpheus from The Matrix, Grumpy Cat, the minions from Despicable Me, and many more.

Inspirational Images

Inspirational Images

LiveLuvCreate has a variety of backgrounds you can add text to in order to create your own quote photo.

Now you have no excuse not to get creative!

Have Your Say!

What are some Facebook posts that really resonate with you? What sorts of posts get on your nerves? Share your thoughts with us in the comments!

About the Author: Sherice Jacob helps business owners improve website design and increase conversion rates through compelling copywriting, user-friendly design and smart analytics analysis. Learn more at iElectrify.com and download your free web copy tune-up and conversion checklist today!

  1. KissMetrics, Crazy Egg and Quick Sprout posts get shared the most. B/c they are the best! :)

  2. Great Post. I was searching this type post. I will use the tactics. hope for the better results.

  3. This post should probably be divided into two: one on the best topics and one on the best format. For example, Facebook is giving lower weight to memes now.

  4. Great post!

    But I question the copyright for Rotten E-cards and Some eCards.

    I read a blog post and the writer stated that sites such as Some eCards do not allow you to share the e-cards you’ve created on social media; it’s a violation of their Terms of Services. Check out Some eCards’ Terms of Services at http://www.someecards.com/static/tos

    I would check with Some eCards or Rotten E-Cards before posting on social media networks.

  5. But the question is, what’s the point? What good are these memes going to do you? They could come from anybody.

  6. Shawn Jackson Feb 22, 2014 at 9:15 am

    I was expecting to read tips for business posts rather than personal posts. Maybe a good idea for a future article? The quotes were a great idea however. Thanks!

  7. This is really good information. I can start using it to improve my offer exposure into FB. Thanks!

  8. Daniel Cuttridge Feb 23, 2014 at 8:05 pm

    Good post, but unfortunately it just goes to show how badly EdgeRank has failed that Facebook has a kind of marketing that is a rule to itself.

    I honestly can’t wait until I stop seeing this kind of stuff popping up on my wall, also having to do this as a marketer isn’t what particularly interests me as part of my job. Even if the results do justify the means.

  9. William Hoyle Feb 23, 2014 at 10:59 pm

    Now a days people are sharing some crap XSS script with which its getting irritating to use Facebook. People are tagging us in some nonsense status messages so repeatedly.

  10. I agree that I was hoping the tips to be more focused on tactics that a business could use -although I suppose some of these posts could be reformatted to be more professional for a retailer. It seems like the most shared posts on Facebook are more for fun and personal purposes, which has caused Facebook to update their feed algorithms to focus more on quality content (good article: http://www.businessinsider.com/how-the-facebook-news-feed-works-2014-2)

    These feed updates means that these types of posts will be seen less and less as Facebook moves further towards high quality content and news. As a business, this is what you would want to shoot for.

  11. @KissMetrics, You are best SEO Specialist. I like your post and trying to create facebook friendly posts in my website. Thanks…..

  12. Hi great post will definitely give these methods a go.

    Thanks

  13. Its a great post. Well the posts which really get on my nerve are the ones which are inspirational in some way, and posts which are made funky in some way when any business deals are there like it happened when Facebook acquired whats app.

    And ya minions were the best.

  14. Thanks for sharing this very useful article. I’m gonna do this with my facebook account.

  15. These tips are really useful for creating good reachable social signals. But there is a fact that the shared post gather lesser interaction. Chances are less people engage with the post by liking it or commenting on. If they gets a good watchable shared post they simply shares it.

  16. Funny posts gets a lot of shares on Facebook :)

  17. Sohail Qaisar Mar 01, 2014 at 9:25 am

    I think inspirational posts gets the most shares on Facebook!

  18. Warren Whitlock Mar 02, 2014 at 1:57 pm

    Good tactics to keep in mind. Just make sure you have something worth sharing. A viral post that lead to nothing ia like multiplying zero

  19. Akash Agarwal Mar 04, 2014 at 4:23 am

    Great post, thank for sharing. I have learned a lot of thing about facebook sharing from this article.

  20. Great tips on facebook sharing.Thanks for your great tips.

  21. Ricardo Gardener Mar 07, 2014 at 7:55 am

    Never thought of the reasoning why my audience would click like or share, I always viewed them as one in the same. But now that I think about it, shares are way better as it does say something about the article and one viewer can potentially make two more and those two an additional four and…. you get the idea so its basically an avenue for exponential growth.
    Great points really opened my eyes.

  22. Kristen Hicks Mar 31, 2014 at 5:46 am

    Are there no rights issues associated with the characters in the funny memes option? Would a business be taking on any risk to use the image of Willy Wonka or Fry without some agreement with the companies that own those characters?

    I know I’m coming late to this post, but am really curious. I like the idea of making use of some of these, but don’t want to be in hot water later for it.

  23. Thanks for the article. I would love to read more about how to create viral content for Facebook and Twitter. Thanks

  24. Lesha, glad you liked it. We look forward to hearing more from you :)

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