Archive for ‘Advertising’

Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly if you aren’t careful. How do you make sure you are getting the most out of your paid ads? Just…

What if you could know that for every $1 invested in online ads, you’re pulling $10 back? With KISSmetrics you can. Here’s how we connect the dots between ads and revenue, in step by step detail: Click here to view a…

Let’s face it – even though online advertising can sometimes be a dirty word, most web businesses can really benefit from it. Online advertising is a powerful way to get your message in front of a specific audience in a relevant…

So your AdWords program is humming, Bing is kicking out a smattering of leads and you’re running Facebook ads. Good stuff. Have you tested LinkedIn Ads yet? Like AdWords, Bing or Facebook, LinkedIn advertising has its idiosyncrasies. It’s quite different from SEM…

There was a time in the not-too-distant past when advertisers could operate search engine marketing campaigns using misleading or false claims. You could promise “24/7 customer service,” “amazing views,” “customer recommended” or whatever you could think of to sell a product,…

Location, location, location. It’s perhaps one of the most commonly recited marketing tenets. Traditionally, the phrase has been taken to mean that your business must be in the correct location, geographically, to be successful. As the world changes and as new technology…

Paid media’s importance lies in the fact that it is the one marketing channel that guarantees volume and timing. While it can become costly at times, implementing a few tricks and ideas can substantially increase the effectiveness of your paid SEM…

Paid search has cemented itself as a highly viable, cost effective marketing channel. In 2011, paid search spending is expected to reach $34 billion. Worldwide, paid search is a $34 billion industry. In this graphic, we’ll briefly explore paid search—it’s current…

Advertising with Google AdWords is one of the most powerful ways to test customer intent. “How?”, you ask. Here’s a breakdown of a simple “intention marketing” recipe: Use the search data (i.e. keywords) from your website analytics. Feed those keywords into…

Have you ever been stalked… by an ad? I have. It started when I clicked on an ad for a fitness product. I read through their sales page, considered the offer, and honestly, I was tempted to buy – but I decided…

In the first two parts of this introductory series (Part 1, Part 2), we covered the necessity to spend money to acquire data and the value of rolling up your sleeves to dig into the metrics. My hope…

Part 1 of this introductory series covered spending intelligently as you begin your journey in PPC marketing. We took you step-by-step through how a user on Google would find his or her way to your website via paid search…

Everyone is doing paid search. How do I know? In their quarterly earnings report this week, Google showed a 17% increase to income and beat revenue forecasts by 3% ($6.5B vs. $6.3B net rev). Paid search clicks alone…

How much are U.S. companies spending to boost their brand? The graphic explains who the top ten U.S. advertising spenders, based on their advertising expenditure in all media – from television to the Internet. These megabrands spend billions of dollars each…

“Test, test test!” It’s the unglamorous advice that no one wants to hear–except the few people who actually do it and seize the fistfuls of cash that lazier advertisers are leaving on the table. Let there be no doubt–sustained, serious testing is…

While there may not be any consensus on whether we’ve seen the worst of this economic recession or not, industry analysts and pundits are in agreement on one thing, the ad market will see a sharp downturn in 2009 and especially…