An Introduction to Pay-Per-Click Search Marketing Part 3 – Customer Acquisition
In the first two parts of this introductory series (Part…
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Archive for the ‘Advertising’ Category
An Introduction to Pay-Per-Click Search Marketing Part 2 – Get The Power
Part 1 of this introductory series covered spending intelligently as…
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An Introduction to Pay-Per-Click Search Marketing Part 1
Everyone is doing paid search. How do I know? …
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What Offline Advertisers Can Teach Online Marketers
As online marketers, we often ignore the methods used by offline…
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Eight Lessons for Online Marketing Success I Learned From Direct-Response Advertising
Do you think an industry worth $170 billion dollars, and still…
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Which U.S. brands are spending the most on advertising?
How much are U.S. companies spending to boost their brand? The…
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David Ogilvy’s 7 Tips for Writing Copy That Sells
David Ogilvy is an advertising legend.
Often described as the “Original…
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5 Sources of Inaccuracy in AdWords Testing & Tracking (And how to eliminate them)
“Test, test test!”
It’s the unglamorous advice that no one wants to…
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Increasing Value in a Declining Ad Market
While there may not be any consensus on whether we’ve seen…
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