Archive for ‘Analytics’

How Mention Reduced Churn by 22% in One Month

As one of the most important metrics for a startup, and especially for SaaS businesses, churn has been widely discussed. But because churn is affected by every single function of business, from acquisition channels to product, sometimes it’s hard to know…

Introducing 3 New KISSmetrics Features

We are excited to announce 3 brand new features to make KISSmetrics even better and simpler to use. 1. New Cohort Report Feature: See the people in each cohort cell Now you can get a list of people that take a long…

The Universal Analytics Video Guide – Part 2

Today’s video is the second part to our guide on Google’s new Universal Analytics. The first part of today’s video goes over the key benefits of using Universal Analytics over old Google Analytics. Let’s go over some the benefits real quick: More…

How to Use the New Google Analytics Advanced Segments

Advanced Segments allows you to isolate specific types of traffic within your Google Analytics reporting. For example, you can see your Google Analytics standard reporting data for visitors from only the United States if that’s what you want to do. In…

The Universal Analytics Video Guide – Part 1

Google recently released Universal Analytics, a new and more feature-rich version of Google Analytics. With Universal Analytics, you’re going to be able to perform multi-platform tracking and easily customize configuration settings. But, perhaps even more important, only websites using the Universal Analytics…

The Beginner’s Guide to Startup Analytics

Becoming an entrepreneur is like stepping onto the most intimidating roller-coaster in the world. There are ups, there are downs and there are unexpected turns. Sometimes you feel a little sick afterwards and sometimes you’re just inexplicably happy. No matter how…

54 Google Analytics Resources – The 2013 Edition

Google Analytics is a wonderful tool, but learning your way around it and fully benefiting from it can be a challenge. Here we’ve categorized over 50 resources that will help you understand and use Google Analytics to its full potential….

How to Integrate Call Tracking Data with Your Analytics

The gap between online and offline marketing finally has been bridged. Before now, the marketing world was divided into separate silos containing online, print, and television. But thanks to developments in the analytics space, now we can blend all of these…

What if I don’t have a developer to install KISSmetrics?

Since a lot of KISSmetrics customers are marketers and product managers, sometimes it can be difficult for them to obtain a developer or in-house engineering time to set up KISSmetrics. And every day that passes is another day without the valuable…

How to Track Customer Service With Your Analytics

Trying to make smart decisions about your business without metrics is like driving your car with your eyes closed. While this thinking seems to permeate most marketing departments, it also is incredibly important to view the quality of your customer service through…

The 5 “Must Have” Metrics for Your SaaS Business

There’s an acronym out there: KPI. It stands for Key Performance Indicators. It’s a fancy way of saying “the most important metrics for tracking your business.” But if you research KPIs and try to figure out which metrics are the most important ones…