Archive for ‘Analytics’

Sometimes you need to take a close look at your user personas and how potential customers perceive your pricing page. You might be keeping your best customers from paying you, even though they really want to! This post was sent to us…

Trying to make smart decisions about your business without metrics is like driving your car with your eyes closed. While this thinking seems to permeate most marketing departments, it also is incredibly important to view the quality of your customer service through…

Picture this crazy scene. You’re heading downtown in rush hour traffic. A Porsche 911 veers into your lane and cuts you off at 90 miles-an-hour. Startled, you kick your Prius into high gear to catch the criminal. With your left hand, you…

Back in October 2012, Google announced Universal Analytics as the next version of Google Analytics. The tracking code has been overhauled completely, and there are plenty of back-end improvements. And they just opened up the beta to the public. Even though there aren’t…

Marketers have a new tool available to them with the release of Pinterest’s Analytics Tool for Businesses. Late last year, Pinterest began rolling out new business tools for companies using the social media platform, and Pinterest Analytics is the next logical…

Brick and mortar businesses scare me half to death. You need to worry about rent, heating, inventory, and insurance. Then there’s the cash flow which is usually a nightmare. Buuuuuuut… they have one HUGE advantage over online businesses. This isn’t some obscure, random benefit…

There’s an acronym out there: KPI. It stands for Key Performance Indicators. It’s a fancy way of saying “the most important metrics for tracking your business.” But if you research KPIs and try to figure out which metrics are the most important ones…

When thinking about optimizing conversions for a SaaS or subscription service, do you focus only on sign ups? What about after the sign ups? Do people make it through any setup you have? Do your users come back? What about revenue?…

If you have been following the KISSmetrics blog for a while, you know there is plenty of valuable information you can discover about your online marketing campaign from both KISSmetrics and Google Analytics by using conversion funnels and various other features. But…

Every online business has steps that people must take to become a customer. You can say that ad supported businesses are an exception – and that’s true, because people who click on ads aren’t customers! Whether people are attempting to sign up…

You’re sitting there, chugging through email like a boss, and you suddenly think of a fascinating question about your business that you’d love to answer. Maybe it’s something like one of these: Which features get used most often by different customer types? How…

Note: If you have trouble viewing our webinar today, be sure to update Java on your computer. Analytics can suck a lot of our time, especially for a software as a service (SaaS) business. We’re tracking data at EVERY corner. We have…

Today’s post is a testimonial for KISSmetrics that was personally submitted by Ritu Raj of Objectiveli. I was introduced to KISSmetrics about a year ago by one of its founders, Hiten Shah. When he gave a demo, my tongue literally fell…

At the end of the day, there are really only two ways to get more customers for an online business. Yup, just two. Every fancy growth hack, marketing strategy, and “Top 10 Ways to Be Awesome” blog post falls into one of…

As marketers, it’s our job to grow revenue. Plain and simple. And before we grow our revenue, we need to understand where it’s currently coming from. Google Analytics CAN tell us which traffic sources, campaigns, and search terms generate sales. Here’s the catch:…

Important: Be sure to update Java on your computer. This webinar will start at 10am Pacific. As marketers, it’s our job to grow the business. When we spend X dollars, it’s our job to give our business X dollars + some…

As a SaaS business, we regularly make improvements in our software product because we care about our customers. We also want to give our customers a competitive advantage with our customer data so they can make better business decisions. When we started…

Collecting data is easy. There are lots of tools out there and ways to gather data about everything that’s happening with your business, from lead generation through to customer satisfaction. But what are we supposed to do with all that data? How…

Analytics and data gives us all sorts of insights into what our customers want from our business. But sometimes… don’t you wish you could get an answer straight from your customers? That’s what customer feedback is all about. It helps us understand the…

So you’ve just logged into your Google Analytics profile. And you start looking around. You see that you’ve had 1,241 visitors this month and 3,292 pageviews. That’s cool. Let’s hop on over to the traffic sources. Organic search from Google sent you…

Let’s be honest, most of us have no idea how well our marketing does. We choose a target market with some random demographics, pick a channel, and throw a campaign out into the world hoping for the best. Even after the…

Everyone harps on us to do A/B tests. Test this. Test that. TEST TEST TEST. “So alright, let’s do a split test” you say. You get one of those nifty split test products, hook it up to your site, and start testing…

Update: Today’s webinar presentation files can be found here: http://www.slideshare.net/kissmetrics/how-to-build-a-funnel-that-will-grow-your-subscription-business-the-fastest And the video can be found here: http://kiss.wistia.com/m/JW64i6 Webinar #4 Let’s say for every 10 visitors that come to your website, you generate 1 sale. What if you could change that to…

Note: If you were looking for the recently published book entitled: The Ultimate Guide to the Google Analytics you can find it here: http://www.amazon.com/Ultimate-Guide-Google-Analytics-ebook/dp/B008IHTBFC Social media brings us free traffic, scales well, and requires zero up-front investment. There’s just one problem:…

Everyone would love to know what all their customers are thinking when using their product. Unfortunately, no one has invented telepathy yet, so the best alternative has been in-app chat windows, pop up micro surveys and feedback apps. Unfortunately, they are…

So you just pulled the report on your monthly revenue. And… PARTY TIME! It’s up by 50%! And since we launched that new marketing campaign last month, it must have worked! Let’s grab the whole marketing team and have a drink that…

This webinar was presented Friday, June 15th at 10 AM. Below are details related to where you can find the slides and the recorded video. POST WEBINAR UPDATE: The Slides Are Located Here: http://www.slideshare.net/kissmetrics/how-to-start-using-analytics-without-feeling-overwhelmed The Recorded Webinar (in case you missed it):

“Everyone ought to be improving their customer lifetime value, but that’s about as vague as your New Year’s resolution to lose 10 pounds,” says product manager Cindy Alvarez. “And about as likely to succeed, unless you break it down.” Cindy, who…

What if you could cut the amount of time you spend on analytics reports in half? Or even less? I’m going to show you how to spend much less time on your reports than you do now. Here’s the best part: not…

The slides to this webinar are located here: http://www.slideshare.net/kissmetrics/customer-analytics-13069760 If you missed the webinar, we pre-recorded it during a test run yesterday. You can watch that video here: http://kiss.wistia.com/m/dd5AUq It’s spring time again, and if you’re doing some business cleaning and…

Do you want tasty data that helps you grow your business? Of course! Tasty data helps you take action by figuring out how our customers behave. It helps you grow your business. But we need to keep our data clean. Unless you’re careful,…

Within 15 minutes, anyone with a decent amount of traffic to their own site can completely CORRUPT your Google Analytics data. It’s easy, simple, and once the data is corrupted, you can’t fix the data that’s already been collected. I’m going to…

More data is always a good thing right? More data means more information and more accurate decisions. More data means we’ll be able to build our business faster. Wrong. Completely and utterly wrong. Not all data is helpful. Some of it is worse…

Nearly every site out there has a pageview and time on site goal enabled. They’re easy to set up and they make us feel great. We can say that our site has a 55% goal conversion rate just by enabling these…

Tracking pageviews and visitors to see how much traffic you’re getting is incredibly important right? WRONG. Finding out if your website actually helps your business is MUCH more important. Knowing important metrics like: Leads Trial signups Account creations Newsletter signups White paper downloads Ebook downloads …are really what…

Google’s recent update to Google Analytics v5 has been awesome. We have new reports for SEO, social media, and multi-channel funnels. There’s also all sorts of nifty little tricks and bags of goodies that were never available in the old Google…

Back in January, SEOmoz did a test of free statistics services like Alexa, Compete, DoubleClick, and Google Trends. Their conclusion was that the visitor data provided by these services did not match their own analytics. Does that…

Wouldn’t you like to know how much money you make from organic search? Or your marketing campaigns? Google Analytics Goals do a great job at telling you where customers came from but they don’t immediately tell you how much money you…

I’m going to lay it to you straight: Google Analytics doesn’t offer any value out of the box. In fact, it’s costing you money because you spend WAY too much time looking at metrics that don’t matter. But there’s a way to…

What follows is a guest post by Josh Ledgard.  He’s a KISSmetrics customer and the founder of KickoffLabs. Every business is based on a set of assumptions. If you were going to open a bagel shop you’re initial set of assumptions might…

We all know these days that a good marketing strategy always includes a digital component…like email, blogs, Twitter, Facebook or Pinterest. And we all also know that a good digital marketing strategy must be measured and monitored with analytics. But there are…

Maximizing your conversion funnels can only happen when you experiment with each element of customer interaction, dig deep into the analytics and then optimize the design. Fortunately, you don’t have to test everything at once. But where should you start? In this article…

Far too many companies that I consult with sit on loads of good customer data…and do nothing with it. It’s truly amazing, because in that data is a gold mine of insight. Insight that can: Increase customer loyalty Unlock hidden profitability Reduce client churn Are you…

Are you a Netflix subscriber? Well if you are, I bet I can guess how long you’ve been a customer… …alright, I know there is no way I can guess how long you’ve been a subscriber, but the odds are you’ll only…

You’ve read a lot about Google Analytics by now, especially here on KISSmetrics. But if you’re not applying what you’ve read, then you’re not going to get what you really want out of Google Analytics. If you are ready…

Have you ever logged into your analytics account and noticed how your traffic and pageviews are up? And when you notice that your pageviews have gone up, you probably get excited and try to figure out what caused it to go…

Editor’s Note: This post is an interview of Sean Work (the Director of Marketing at KISSmetrics) regarding the KISSinsights survey tool. This post was submitted to KISSmetrics by Joseph Putnam of Blogtweaks.com. There’s one thing that drives me crazy about…

In our recent post about finding out what online marketing strategy drives the best traffic to your website, you learned how to use Advanced Segments to see your traffic from social media, local search, and other methods of marketing. …

While Google Analytics is one of the best free analytics applications out there for getting basic traffic and visitor data, it also has some pretty significant holes. You’ve probably noticed some discrepancies when comparing your Google Analytics data to other…