July 8 / 5 Comments
Although public stats are known to be a bit inaccurate, it doesn’t mean you should ignore them. Sites like Alexa can still provide you with a lot of valuable information as long as you look at the whole picture. Here are a few things you can learn about your site and your competition through public data:
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June 10 / 9 Comments
Search engine traffic is something you rave about because it usually converts well, but that doesn’t mean you should ignore the traffic you get from referring sites. Here are a few things you can analyze to improve your referral traffic.
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April 30 / 9 Comments
Pageviews, bounce rates, time on website, and geographic location are great stats to track, in fact you probably already are tracking them. Most analytics solutions track these things and as well as a dozen more stats right out of the box. But if you want actionable data that will help you improve your ecommerce sales, here are 5 things that you have to track:
Learning Search
Unless you are only selling a handful of products, you have a search box on your ecommerce website. Users tend to use the search feature on a lot of websites because it helps them find what they are looking for, a lot faster. Right? In most cases yes, but if you aren’t tracking your search results, you will not know. Here are some things to track:
Luckily you don’t have to build a solution to do this for you. There are already software programs like SLI Systems that do all of this so you don’t have to manually adjust your search results.
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March 9 / 6 Comments
Using web analytics sometimes feels like trying to sip from a firehose. There’s so much potentially useful information that it’s tough to decide what you will actually do with it all. At that point, confusion sets in and you are really no better off than if you had no information at all. Presumably this is not what you bargained for when you got into analytics, and these 5 tips will simplify the process for you.
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March 3 / 5 Comments
“Test, test test!”
It’s the unglamorous advice that no one wants to hear–except the few people who actually do it and seize the fistfuls of cash that lazier advertisers are leaving on the table. Let there be no doubt–sustained, serious testing is what separates the men from the boys in Google AdWords. It is what allows you to move beyond the theories and promises of e-books and instructional PDFs and see the reality of your actual, unique PPC campaigns. It is what guides you in making profitable tweaks and changes. But be careful! If you make any of these 5 mistakes, your test results could be inaccurate and lead you on a wild goose chase away from profitability!
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February 3 / 3 Comments
In a previous post we discussed the 8 Most Important Conversion Metrics You Should be Tracking and then we explored the first 4 to determine how to use these metrics to your advantage.
Here are the last 4 factors to examine as well as some ways to improve your website based upon your metrics:
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January 30 / 2 Comments
Everyone loves to talk about getting more users. Indeed, the mantra of “more users” has become something of a rallying cry in the blogging world. But, relatively few people are talking about their existing users who they are potentially annoying and losing because they are focusing primarily on attracting new users.
Pleasing existing users is a lot more important than you might think because annoyed users don’t just leave, they complain–to their friends, family, and colleagues, who then have a bad impression of your website. Perhaps you should start devoting as much time and energy to keeping your existing users happy as you do to finding new ones.
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January 19 / 4 Comments
In a previous post we discussed the 8 Most Important Conversion Metrics You Should be Tracking, which can help you determine how successful your website is and identify areas that you can improve upon.
However, once you’re familiar with what to track, the question then becomes, “How do we use these metrics to make improvements on our site?” The following tips will answer just that:
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January 12 / 16 Comments
If you have a useful product or service (or even a content site), the utility of it is bound to attract an audience. However, your ability to retain and covert that audience into loyal customers or users depends on how well you use and optimize for the right metrics.
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November 20 / 55 Comments
Google Analytics is a very useful free tool for tracking site statistics. For most users, however, it never becomes more than just a pretty interface with interesting graphs. The resources below will help anyone, from the beginner to those who have been using Google Analytics for some time, learn how to get the most out of this great tool.
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