Archive for ‘Analytics’

Keeping visitors on your website is a key component to success. The more time a visitor spends on your site, the more likely they are to follow through with whatever action you want them to take, whether that’s subscribing to a…

Have you ever been completely confused and overwhelmed by all the data and reports available in your web analytics tool? Have you ever wished you knew how to use that data so you could actually make changes to your website that…

Before we can fix our bounce rate, we have to fully understand what bounce rate is. Bounce rate is the percentage of visitors who come to your website and leave without viewing any other pages on your website. If…

Analytics inform design decisions, but be wary of becoming overly data driven. That’s the way Adam Mosseri, product designer at Facebook, describes how the social media giant uses data to make design decisions in his presentation, Data Informed, Not Data…

Tuesday morning, Google announced that they were making search more secure. This change has affected Google search data not only for KISSmetrics, but for all web analytics services, including Google Analytics. I’ll fill you in on what’s changed, what…

What’s happening to your business, product, or game right now? As the web gets faster, we want analytics and data just as fast. Facebook and Twitter have already built their own systems to measure their petabytes of real-time data. But there’s…

More and more people have begun to prefer their smart phones and tablets over desktop computers for accessing the Internet. According to a report by Parks Associates, the number of smart phone users is set to reach 1 billion…

We produce a lot of content on this blog that discusses how to improve your online marketing. Ironically, we rarely blog about KISSmetrics products. Today’s infographic illustrates how KISSmetrics web analytics can help your business succeed. Whether you’re just a small,…

Google Analytics is one of the most valuable resources for webmasters, marketers, business owners, bloggers, and anyone who does practically anything online. The best part is that Google Analytics is free! The following are 50 resources to help you…

Definition: Cus-tom-er Sat-is-fac-tion Sur-vey  (n): A long, complicated and arduous task for both a company and their customers that can often yield little to no useful results. Do you really think your customers WANT to fill out your customer satisfaction survey? How…

Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features. Here are nine awesome things you can do with Google Analytics 5 that will help…

A few weeks ago we presented the Grasshopper / KISSmetrics Phone Number Challenge. Jonathan Kay of Grasshopper.com came up with the idea for the challenge. He believes online businesses that display a highly visible phone number on their…

Hundreds of thousands of websites across the globe have participated in Google’s ongoing study of web browsing behavior. So far, the results of the study have been very insightful. For example, global bounce rates and average time-on-site metrics are decreasing. In…

When you buy something online, what are some of the things that make you feel comfortable about making a purchase? Is it reassuring symbols, like TRUSTe or VeriSign? Is it the trustworthy and professional look of the website design? Or is…

Google Analytics is arguably one of the most powerful web analytics applications available today. The fact that, like many Google offerings, it’s an entirely free program, makes it even more appealing. Version 5 of Analytics has just rolled out to…

We have a secret: KISSmetrics is much more than an analytics company. We’re a “make our smart customers even smarter” company, and we’re really excited to share with you the new capabilities we’ve added. You’re going to be brilliant! We’ve…

We have recently created a special KISSinsights license for educators and instructors. This is a free license to anyone who would like to use KISSinsights in an academic setting. With this license, educators have access to all the features associated with…

This infographic is brought to you by KISSmetrics and Wistia. In partnership, both KISSmetrics and Wistia have teamed up and designed the infographic below regarding the importance of video marketing, play rates and attention spans. Click Here To…

Although public stats are known to be a bit inaccurate, it doesn’t mean you should ignore them. Sites like Alexa can still provide you with a lot of valuable information as long as you look at the whole picture. Here…

Search engine traffic is something you rave about because it usually converts well, but that doesn’t mean you should ignore the traffic you get from referring sites. Here are a few things you can analyze to improve your referral traffic.

Pageviews, bounce rates, time on website, and geographic location are great stats to track, in fact you probably already are tracking them. Most analytics solutions track these things and as well as a dozen more stats right out of the box….

Using web analytics sometimes feels like trying to sip from a firehose. There’s so much potentially useful information that it’s tough to decide what you will actually do with it all. At that point, confusion sets in and you are really…

In a previous post we discussed the 8 Most Important Conversion Metrics You Should be Tracking and then we explored the first 4 to determine how to use these metrics to your advantage. Here are the last 4 factors to…

In a previous post we discussed the 8 Most Important Conversion Metrics You Should be Tracking, which can help you determine how successful your website is and identify areas that you can improve upon. However, once you’re familiar with what to…

If you have a useful product or service (or even a content site), the utility of it is bound to attract an audience. However, your ability to retain and covert that audience into loyal customers or users depends on how well…

Google Analytics is a very useful free tool for tracking site statistics. For most users, however, it never becomes more than just a pretty interface with interesting graphs. The resources below will help anyone, from the…

When you sign in to Google Analytics you probably just look at your overall traffic for the day and see if it was higher or lower than the previous day. After you do this you probably click around and look…

When you use Feedburner, chances are all you look at is your subscriber count. There is nothing wrong with this, but looking at your subscriber count won’t help you improve the quality of your blog. (more…)