Archive for ‘Analytics’

50 Google Analytics Resources – The 2011 Edition

Google Analytics is one of the most valuable resources for webmasters, marketers, business owners, bloggers, and anyone who does practically anything online. The best part is that Google Analytics is free! The following are 50 resources to help you…

9 Awesome Things You Can Do With Google Analytics 5

Google Analytics 5 took the best features of their analytics program and made it even easier to use with new organization and visualization features. Here are nine awesome things you can do with Google Analytics 5 that will help…

The 2011 Web Analytics Review

Hundreds of thousands of websites across the globe have participated in Google’s ongoing study of web browsing behavior. So far, the results of the study have been very insightful. For example, global bounce rates and average time-on-site metrics are decreasing. In…

The Grasshopper / KISSmetrics Phone Number Challenge

When you buy something online, what are some of the things that make you feel comfortable about making a purchase? Is it reassuring symbols, like TRUSTe or VeriSign? Is it the trustworthy and professional look of the website design? Or is…

A Beginner’s Guide to Google Analytics 5

Google Analytics is arguably one of the most powerful web analytics applications available today. The fact that, like many Google offerings, it’s an entirely free program, makes it even more appealing. Version 5 of Analytics has just rolled out to…

With The New KISSmetrics, You’re Going To Be Brilliant!

We have a secret: KISSmetrics is much more than an analytics company. We’re a “make our smart customers even smarter” company, and we’re really excited to share with you the new capabilities we’ve added. You’re going to be brilliant! We’ve…

Introducing The Free KISSinsights Academic License

We have recently created a special KISSinsights license for educators and instructors. This is a free license to anyone who would like to use KISSinsights in an academic setting. With this license, educators have access to all the features associated with…

How To Increase Your Video Viewership

This infographic is brought to you by KISSmetrics and Wistia. In partnership, both KISSmetrics and Wistia have teamed up and designed the infographic below regarding the importance of video marketing, play rates and attention spans. Click Here To…

You vs. The Data: When to Stop Optimizing and Start Thinking.

We live in the age of data. For businesses that operate online in any capacity, the web provides unprecedented insight into what our customers are doing with our online offerings. Every click, every Ajax call, every transaction can be measured, attributed,…

A Beginner’s Guide to Google Website Optimizer

If you want to make real progress in increasing the conversion rates on your website, randomly trying different headlines, images, and other elements on your pages and crossing your fingers isn’t going to get you very far. You…

Beginner’s Guide to Google Webmaster Tools

Are you looking for some love… from Google? Other than buying paid traffic through their AdWords program, the best way to get more traffic from them is through search engine optimization. But before you start optimizing your site, the first…

5 Things You Can Learn From Public Stats

Although public stats are known to be a bit inaccurate, it doesn’t mean you should ignore them. Sites like Alexa can still provide you with a lot of valuable information as long as you look at the whole picture. Here…

How to Analyze Referring Traffic

Search engine traffic is something you rave about because it usually converts well, but that doesn’t mean you should ignore the traffic you get from referring sites. Here are a few things you can analyze to improve your referral traffic. Pageviews per…

How to Use Metrics to Improve Your Site – Part 2

In a previous post we discussed the 8 Most Important Conversion Metrics You Should be Tracking and then we explored the first 4 to determine how to use these metrics to your advantage. Here are the last 4 factors to…

Determining Where You Lose Users (And What to do About it)

Everyone loves to talk about getting more users. Indeed, the mantra of “more users” has become something of a rallying cry in the blogging world. But, relatively few people are talking about their existing users who they are potentially annoying and…

How to Use Metrics to Improve Your Site – Part 1

In a previous post we discussed the 8 Most Important Conversion Metrics You Should be Tracking, which can help you determine how successful your website is and identify areas that you can improve upon. However, once you’re familiar with what to…

3 ways to make better use of your Feedburner data

When you use Feedburner, chances are all you look at is your subscriber count. There is nothing wrong with this, but looking at your subscriber count won’t help you improve the quality of your blog. (more…)