Archive for ‘Blogging’

What’s New in the KISSmetrics iOS Blog Reader

Our KISSmetrics Blog Reader iOS app has received a complete redesign in today’s update. In the app, you’ll see a lot of new features including a slick iOS7 UI, interaction design, a new icon, and a favoriting feature. One of…

The Marketer’s Guide To Medium

Since its beta launch in August of 2012, Medium has been called a lot of things: an online magazine, a blogging platform, a blend of platform and publisher and an upscale content farm, to name a few. Because it takes…

How to Do Content Marketing on a Shoestring Budget

“Content marketing” sounds expensive. For a lot of companies, it is expensive. Most of the businesses I work with aren’t exactly rolling around in piles of money. I get questions like this — “Where do I get the budget for content marketing?”…

Using Neuroscience to Design a Better Blog

The science behind good design has made leaps and bounds over the last 10 years. Over the years, combinations of brain scans, eye tracking studies and surveys have been used to study how humans browse the Web. So, how can you harness this…

How Non-Writers Can Craft Business Blogs

Research shows that 15 blogs a month can generate 1,200 new leads, gather twice as many inbound links, and use content to bolster social media engagement. But, if it was easy, everyone would do it. The key for non-writers in charge…

Your Company Blog is Floundering: Now What?

So you decided to finally get into this whole “blogging” thing – better late than never, right? You’ve selected an eye-catching, user-friendly theme, you’ve optimized all your posts for maximum search engine exposure, and you’ve written dutifully. But no one’s listening. Before…

The Real Truth About Google and Guest Blogging

Matt Cutts, Google webmaster evangelist, recently stirred up a storm of controversy by announcing that guest blogging was “done.” He later clarified the statement by saying that guest blogging purely for SEO was done. But you’re a KISSmetrics reader, and…

How to Build a Successful Company without a Product

By now, it’s a well-known cautionary tale: a startup builds the best, most innovative, most cost-effective tool on the market, but then can’t find anyone to buy it. It’s a problem every entrepreneur will face if they aren’t willing to test…

The Future of Content Marketing Revealed

It’s important to know the future of content marketing so that you can anticipate the upcoming trends. When you anticipate and prepare, you have an advantage over your competitors. Most of the top blogs were early adopters back in the days when…

Are You Practicing Random Acts of Content?

Does this happen to you? You and your team get fired up about your new content marketing strategy. For the first few weeks, you’re all busy, creating high quality, precisely targeted content and sending it out through all the relevant channels….

3 Great Content Sites and What You Can Learn From Them

As content marketing becomes more popular, marketers may be looking for inspiration or fresh ideas. They may be thinking to themselves: “How can I make this blog better?” “What gets people to share posts?” “What do other blogs do well that I can learn?” That’s…

The KISSmetrics Guide to Blogging

In today’s post, I’m going to go over 30 blogging tips derived from more than three years of blogging here at KISSmetrics. Some of these tips are tribal knowledge we’ve chalked up in that time, whereas others are more SEO focused. And…

5 Important Lessons from Content Marketing Royalty

If I asked you to pick out some top examples of businesses using content marketing to supercharge their growth, there probably would be some very familiar responses – the “Usual Suspects” of content marketing, if you will. One example that many people…

5 Ways Interns Can Help You Scale Quality Content

If you have been paying attention to the content marketing world in recent years, you know there has been a massive shift by Google toward high-quality content. Creating data-rich blog posts, infographics, and other educational content is critical in…

Make the Most of Guest Blogging: Second-Tier Link Building

Link building is the website promotional strategy for acquiring direct inbound links to your site. It’s an important driver that helps your website rank higher in the search engines. Second-tier link building is a bit more complex: it’s an often ignored…

The Nine Ingredients That Make Great Content

Writing great content is a choice. You can choose to put in the time and work required to create great content and build a prosperous brand. Or you can choose to take the easy path and write poor content – a…

An In-Depth Look at The Science of Blog Timing

When it comes to the science of blog timing, the main thing people think about is when to publish a blog post. That is, of course, very important when it comes to blogging, but it’s not the only timing consideration…

How to Identify and Control Blog Comment Spam

If you own a blog, chances are you have encountered a little – or a lot – of spam. The more popular your blog becomes, the more spam it is likely to get. And there is nothing more frustrating…

The Neil Patel Method To Getting Great Blog Content

When it comes to blogging, one of the key pain points is getting content. As a business owner, it may be hard to delegate time for yourself or your employees to write quality content for your blog vs. work on…

44 Must Read Resources on Content Marketing

The term “content marketing” sounds like a hip buzzword to describe the latest marketing craze, but in reality, the concept has been around since the first newsletters came rolling off the presses. And if there’s one single reason why companies around the…

How to Turn Your RSS Reader Into a Topic Generation Machine

Whenever people ask me how to generate topic ideas for a blog, I always suggest a few different resources. These resources generally include question and answer sites like Quora, top blogs in your niche or industry, forums, and so…

The Ultimate Guide to Guest Blogging

Here at KISSmetrics, we’ve discussed how you can build authority in your industry through blogging. If you’re a fan of Social Media Examiner, you might have read about major brands that have benefited from guest blogging. So today,…

12 Great Ways to Use Your Business Blog’s RSS Feed

If you have a blog on your website, then you probably have an RSS feed which gives you lots of options when it comes to distributing your content with your audience and beyond. Let’s look at the various ways you…

Guest Blogging For KISSmetrics

From time to time, we get inquiries regarding guest blogging at KISSmetrics. We figure it’s about time we did a post on this topic, because we certainly love a great guest post! Besides, it’s always nice to get a fresh voice…

The Science of Social Timing Part 3: Timing and Blogging

Timing is everything, and maintaining a blog is no exception to the rule. Learning when your audience is tuning in, and therefore when to post, is mandatory for any successful blogger. In the third and final part of this series we’re…

6 Simple Steps for More Blog Coverage

As a professional blogger, I cover a lot of websites, products, and services online. And time and again I have to overlook some offerings because of simple things that stand in my way of providing proper coverage. These are…

What Can You Learn from 7 Awesome Corporate Blogs?

A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t….

Should You Outsource Your Blog? 5 Questions to Consider

Running a blog is a lot of work. You have to continually feed it new content, keep up with WordPress updates, maintain your hosting account, moderate comments, respond to readers… dozens, maybe hundreds of little tasks. And then there’s promoting and monetizing…