Archive for ‘Branding’
How Being an Authority can Boost Your Online Sales
What if there was a way for every product your brand sells to be bought by every visitor? In other words, what if every time a visitor comes to your website, they trust you so much that they buy every product…
What Branding Really Means, and Why it’s Usually Code for BS
My brand is vital to me—but not in the way you’d expect if you heeded the rubbish spouted by “branding experts”, designers, consultants, and the Internet-In-General. If you think branding is important, you are right. If you think you should spend money…
Once upon a Time in Marketing Land… Why Narrative is Key to Customer Engagement
In a saturated marketplace how do you make your content stand out, make people take notice, and get involved? Fortunately, gone are the days when content was limited to magazines and snail mail newsletters. Now it covers a whole gamut of media,…
10 Branding Lessons That Every Business Graduate Should Know (But Doesn’t)
The conventional wisdom in the business world is that if you want to be an entrepreneur, then you need to get an MBA. The MBA will teach you the principles behind running both young and mature companies, how to avoid mistakes…
How to Turn Complaints Into Compliments & Compliments Into Brand Advocates
One of the things that many businesses fear about being online is that they will open the door to people publicly criticizing them, their products, or their services. But it doesn’t matter whether your business is online or not -…
Got Klout? Measure and Increase your Brand’s Online Influence
It could be said that the greatest strength of social media is its ability to easily share and spread messages. This ease of communication also seems to be its greatest weakness. Ease of use breeds noise. And the line between industry…
The Ultimate Guide to Online Branding and Building Authority Part II – Social Media
In the first part of the Ultimate Guide to Online Branding, we focused on using blogging to build your online presence. Now, we will focus on the best avenues and tips for online branding and authority building with social media….
4 Ways to Unlock the Traffic Driving Power of the Web Browser
When it comes to driving traffic to your website there are most likely a number of means and methods that immediately come to mind: search engine marketing via Google Adwords or Microsoft AdCenter, custom Facebook Pages and ads, search engine optimization,…
The Ultimate Guide to Online Branding and Building Authority Part 1 – Blogging
What is the difference between online branding and building authority? Some would consider it the same thing, but in reality it can be two completely different processes. Online branding is a way to get more exposure for your brand…
10 Ways to “Guarantee” More Sales and Conversions
What’s the one thing that all businesses have in common? You guessed it, they exist to generate revenue for someone, whether it be shareholders, co-founders, or small-time owners. Of course, the issue with generating revenue is that you’re required to convert leads into…
7 Key Strategies That You Must Learn From Apple’s Marketing
Coming off the heels of yet another successful Apple launch debut, it’s increasingly clear that Apple is on top of their game in a way like no other. Which other company could turn an ordinary press conference into a live global…
5 Epic Branding Fails from Mega Corporations (And What You Can Learn from Them)
Sometimes, you just have to look at marketing of mega corporations and shake your head. Here they are with billions of dollars, hundreds or thousands of people to work on a single campaign, and supposedly some of the brightest minds in the…
