Archive for ‘Branding’

How to Foster Innovation

Innovate or die. It’s a common phrase thrown around in the business world. And for the most part it is true. The companies that innovate on the right things are the ones with sustained success. If some companies don’t innovate, small disruptive…

6 Ways to Make Customers Fall in Love With Your Brand

Building a brand is one of the great challenges that goes alongside building a company. In some cases it’s totally neglected or put on the back burner. And it’s understandable. Between attending meetings, dealing with people, and running the company, it’s…

Where Marketing Ends, Branding Begins

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?” What I’ve noticed from my years of experience in online marketing is that you…

How and Why You Should Conduct a Brand Audit

Is your business experiencing a downslide lately? Are your losing customers to your rivals? Is there a sudden dip in sales and revenue? If so, and you are looking for the cause of these issues, then gear up for a brand…

What Branding Really Means, and Why it’s Usually Code for BS

My brand is vital to me—but not in the way you’d expect if you heeded the rubbish spouted by “branding experts”, designers, consultants, and the Internet-In-General. If you think branding is important, you are right. If you think you should spend money…

4 Ways to Unlock the Traffic Driving Power of the Web Browser

When it comes to driving traffic to your website there are most likely a number of means and methods that immediately come to mind: search engine marketing via Google Adwords or Microsoft AdCenter, custom Facebook Pages and ads, search engine optimization,…

10 Ways to “Guarantee” More Sales and Conversions

What’s the one thing that all businesses have in common? You guessed it, they exist to generate revenue for someone, whether it be shareholders, co-founders, or small-time owners. Of course, the issue with generating revenue is that you’re required to convert leads into…