Archive for ‘Conversion’

As a died-in-the-wool geek, I stand ever ready to defend my personal preferences in superheroes as if they were objective facts with religious importance for all people. In that vein, allow me to explain why Batman is better than Superman, and how…

Pricing a product is one of the most daunting challenges in business. The stakes are high. Undercharge and you leave money on the table. Overcharge and you scare off prospects. For freemium products, knowing which features to hold back (in order…

We all have them, those evergreen posts that bring in traffic like crazy. Day after day these posts bring in gobs of traffic, sometimes literally accounting for even half of the total traffic to our blog. Did you know that you…

Can you get your users to do something simply by asking them to do it? If so – congratulations! You have some awesome users :) Most of us aren’t that lucky. As a matter of fact, asking our users to do something,…

Landing pages and people are not as different as you might think. That’s because landing pages are written by people. Sounds obvious now I mention it—but the fact is, it can sometimes be hard to keep the worst parts of ourselves…

It’s easy to have a laser focus on trying to increase new user sign ups. Especially when we are constantly being bombarded with literature out there like: “How to Increase Your Sign Up Conversions!” and “How to Create the Ultimate Sign Up…

So you’ve got your marketing all set. You have paid search ads going, your pages are well optimized and generating good natural search, your Facebook ads are working, and you’re getting lots of traffic. (I know, this probably is a fantasy…

I’m willing to bet you’ve come across a lot of opinions about how to do conversion optimization. You’ve probably formed some of your own ideas, too. Unfortunately, in our work testing the so-called “best practices” over the past five years, my testing team…

Venturing out into the bold world of mobile apps and marketing is a lot like the early days of the internet. Whoever gets there first gets to stake their claim to the largest share of visitors and orders –…

Ever had fun filling out a credit card application? Ever looked forward to doing paperwork for your bank or insurance company? Perhaps you’ve spent time delighting over the simple joy of entering your details into tiny boxes, and relish every opportunity to…

Are your conversion rate optimization efforts bringing only small incremental improvements? Are you at a stage where you’ve removed all the obvious barriers to conversion and you don’t know where to look next? Are your once sparkling hypotheses no longer bringing in double-digit…

How much money did you drop on your latest home page video? How long did it take to produce? If you consider the total time and energy you put into creating your video (from the original scripting sessions to the final…

If you’ve spent any time at all learning about web design, online marketing, or conversion-rate optimization, you’ll have heard to never put calls to action below the fold. Indeed, in industries where web designers know enough about marketing to use calls to…

You’ve worked hard, and you’ve worked smart… You’ve bought the highest-converting keywords in your industry. You’ve reworked your landing page headlines to focus on benefits and not features. You’ve even added some powerful testimonials… So why do your visitors bounce off your landing page when…

We often try to find new ways to increase the conversion rate of our product or landing pages; however, one thing that we might forget is the checkout process. Many think that once the visitor clicks “add to cart,” they will…

Once upon a time, making money on the web was as simple as putting up a red-headline-yellow-highlighter sales page, and buying clicks on Google. Those days, thankfully, are now gone. Between “today’s economy” and living in Scamworld, people online are rather…

Large and small companies alike invest a lot of time and money working on improving their conversion rates. And as we all know, there are countless “experts” and websites all trying to sell you their advice on how to improve conversions. In…

As a business owner, what can be worse than having a visitor leave your site due to an annoyance that you can control? You may lose sales due to numerous factors that are out of your control. But what about the…

Gary Loveman, CEO of Caesars Entertainment Corporation, says there are three things that can get you fired from Caesars: stealing, sexual harassment, and running an experiment without a control group. Gary, a former economics professor at Harvard Business School, spoke with…

Optimizing a website for sales can be complex if you offer software as a service. The sales cycle tends to be longer because prospects may visit your site several times before they contact you or sign up to try your service. If…

Getting that guest blogging gig is one thing…actually getting subscribers and customers from it is quite another. For example, if you land an article on a huge site like Lifehacker or Tim Ferriss’ blog, you are likely to create some serious…

Did you know that companies that take on a structured approach towards conversion optimization are twice as likely to see a large increase in sales? Given this, you’d think more companies would test and run experiments. Yet 61%…

Improving the number of conversions and the amount of traffic on your website are powerful weapons in your marketing arsenal and imperative when growing your revenue. But more often then not, increasing average order value (AOV) is a weapon that gets…

The product page may be the most important page on your website. It’s the point at which the user decides whether they’re buying or walking. And while the shopping cart gauntlet looms beyond, the product page is where the magic of…

Imagine if you had the power to influence people’s subconscious minds. Imagine if you could do it by using simple trigger words to activate involuntary hypnotic “reflexes” in their brains. Now imagine you could do it in writing as well as in speech. You…

With so much attention spent on landing pages, it can be easy to forget about one of your most important pages – the pricing page! It’s not just your pricing strategy that matters, but also the design of the page. In…

Your FAQ page represents one of the most valuable moments in a conversion funnel. Nowhere else does a visitor so deliberately indicate that they want to know the details of your product or service. Are you guilty of neglecting this…

Every SaaS application has a funnel. Landing page, maybe a demo or pricing page, and then sign up. Qualified leads will stop by your “Plans and Pricing” page to make an informed decision. If you owned a car dealership, would you…

If you run a Software as a Service (SaaS) company, then the sign up page is generally the most important barrier to conquer. If you can get it right, you’re on your way to growing your business at a much more…

Images not only add life to a website, they also make it convert better. People no longer want to browse a website – they want to experience it. Using the right images can boost your site’s conversions and get you to…

Does this situation feel familiar? — Your web designer reckons your site is outdated. It makes you look amateurish. If we’re being honest, we might even say it’s downright ugly and you should be ashamed of attaching it to your brand. The solution? A…

To many website owners, shopping cart abandonment and conversion rate drops on a checkout page may seem to be a bitter fact of e-commerce life.  But it doesn’t have to be that way.  In fact, you can increase conversion rates on…

A lot has been shown about the effectiveness of preparing customer personas. They help your whole team stay on track about who your website is for and add empathy to your process. Commonly, customer personas are based on demographic and behavioral data….

CRO is a technique that should be in every digital marketer’s arsenal – it would be short sighted to drive huge volumes of traffic to your site if you’re haven’t got an eye on whether they’re converting or not. But how do…

If a picture is worth a thousand words, a product video could very well be worth a thousand sales.  Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85%…

Would you like to know the secret to lowering the bounce rate on your web pages at the same time increasing their conversion rate? It’s not that hard to do if you can match your web visitors with the goals of your…

Understanding how the mind operates is an essential part of marketing and conversions, and always has been. Today, we are fortunate to have benefited from professional psychological research studies that can give us a much better understanding of how people work, rather than using…

Inbound marketing is a new spin on the traditional lead capturing process.  Rather than working hard to reach out to cold and potentially unqualified leads, inbound marketing is the process of getting your message out to warm, receptive leads who are…

Wanna hear a secret? Do you know how you can guarantee more conversions? It doesn’t involve shoot-from-the-hip guesswork, and it doesn’t have the excitement and appeal of magic buttons or copywriting tricks. It’s a well-defined, systematic process. Interested? Conversion Rate Experts…

Your leads are only as good as the website that produces them. Fortunately, designing a landing page that’s built for leads doesn’t have to be overwhelming or time-consuming. By looking at examples of some of the best converting lead generation websites,…

In business, the customer may not always be right, but when it comes to getting better conversions through your website – it pays to listen to what they want. In fact, by asking the right kinds of questions, you can get…

Properly written e-commerce copy can make a HUGE difference on your website. It’s not uncommon to see proper copywriting increase search traffic by 50% and conversion rates by 30%. Quality e-commerce copywriting is vital to the success of any online business….

Optimizing your website for conversion is crucial, regardless if the aim is eCommerce, newsletter registrations, advertising impressions, time-on-site or any other purpose. The optimization process is data driven, much like any scientific experiment. You modify and change then let the traffic to…

The basic problem we face when selling online is getting our prospects all the way from our headline to our call to action. We know our copy has to include all the important information prospects want…and nothing more. And we know…

How long has it been since you considered the placement of your social buttons? Do you know if longer or shorter tweets convert better? What phrases in your profile attract the most followers? When is the best time to share to…

Did you know that giving customers too many choices can overwhelm and lead to fewer sales? It’s true. I experienced this firsthand at an eye-catching gelato shop located in Santa Monica, California. It caught my eye because of the insane number of flavors…

Have you ever tripped walking into a supermarket? I mean really wiped out – went sprawling on your face, broke your glasses and twisted your ankle? I hope the answer is no, but imagine for a moment that you had – would you…

Conversion rate optimization isn’t always all kittens and rainbows. Sometimes you test things that you’re sure will send your conversions through the roof, but it ends up going over like a lead balloon. Sales plummet, sign ups slow to a trickle… And…

Can the speed of your website really have that much of an effect on your sales? Even if your site isn’t loading too slowly, can it still be improved? And how does Google factor into all of this? …