Archive for ‘Conversion’

What Do The Best Website Pricing Pages Look Like?

With so much attention spent on landing pages, it can be easy to forget about one of your most important pages – the pricing page! It’s not just your pricing strategy that matters, but also the design of the page. In…

Get Your FAQs Straight: Convert Your Curious Customers

Your FAQ page represents one of the most valuable moments in a conversion funnel. Nowhere else does a visitor so deliberately indicate that they want to know the details of your product or service. Are you guilty of neglecting this…

8 Sign Up Form Examples For Easy & Breezy Conversions

If you run a Software as a Service (SaaS) company, then the sign up page is generally the most important barrier to conquer. If you can get it right, you’re on your way to growing your business at a much more…

The Shocking Truth About How Web Graphics Affect Conversions

Does this situation feel familiar? — Your web designer reckons your site is outdated. It makes you look amateurish. If we’re being honest, we might even say it’s downright ugly and you should be ashamed of attaching it to your brand. The solution? A…

40 Checkout Page Strategies to Improve Conversion Rates

To many website owners, shopping cart abandonment and conversion rate drops on a checkout page may seem to be a bitter fact of e-commerce life.  But it doesn’t have to be that way.  In fact, you can increase conversion rates on…

How User Personas Can Improve Your CRO Strategy

CRO is a technique that should be in every digital marketer’s arsenal – it would be short sighted to drive huge volumes of traffic to your site if you’re haven’t got an eye on whether they’re converting or not. But how do…

Can Product Videos Increase Conversion Rates?

If a picture is worth a thousand words, a product video could very well be worth a thousand sales.  Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85%…

9 Steps to Better Conversions – The C.R.E. Methodology

Wanna hear a secret? Do you know how you can guarantee more conversions? It doesn’t involve shoot-from-the-hip guesswork, and it doesn’t have the excitement and appeal of magic buttons or copywriting tricks. It’s a well-defined, systematic process. Interested? Conversion Rate Experts…

How to Improve Conversions through Surveying

In business, the customer may not always be right, but when it comes to getting better conversions through your website – it pays to listen to what they want. In fact, by asking the right kinds of questions, you can get…

6 Steps to Selling More

Properly written e-commerce copy can make a HUGE difference on your website. It’s not uncommon to see proper copywriting increase search traffic by 50% and conversion rates by 30%. Quality e-commerce copywriting is vital to the success of any online business….

Increase Conversions with Geo Targeting

Optimizing your website for conversion is crucial, regardless if the aim is eCommerce, newsletter registrations, advertising impressions, time-on-site or any other purpose. The optimization process is data driven, much like any scientific experiment. You modify and change then let the traffic to…

10 Simple Ways to Increase Conversions by Reducing Friction

The basic problem we face when selling online is getting our prospects all the way from our headline to our call to action. We know our copy has to include all the important information prospects want…and nothing more. And we know…

How to Increase Traffic with Social A/B Testing

How long has it been since you considered the placement of your social buttons? Do you know if longer or shorter tweets convert better? What phrases in your profile attract the most followers? When is the best time to share to…

Are You Losing Sales By Giving Customers Too Many Choices?

Did you know that giving customers too many choices can overwhelm and lead to fewer sales? It’s true. I experienced this firsthand at an eye-catching gelato shop located in Santa Monica, California. It caught my eye because of the insane number of flavors…

What to Do When Conversion Optimization Goes Bad

Conversion rate optimization isn’t always all kittens and rainbows. Sometimes you test things that you’re sure will send your conversions through the roof, but it ends up going over like a lead balloon. Sales plummet, sign ups slow to a trickle… And…

You vs. The Data: When to Stop Optimizing and Start Thinking.

We live in the age of data. For businesses that operate online in any capacity, the web provides unprecedented insight into what our customers are doing with our online offerings. Every click, every Ajax call, every transaction can be measured, attributed,…

How Loading Time Affects Your Bottom Line

Page loading time is obviously an important part of any website’s user experience. And many times we’ll let it slide to accommodate better aesthetic design, new nifty functionality or to add more content to web pages. Unfortunately, website visitors tend…

5 Simple Tips To Help You Increase User Sign Ups

There are plenty of simple things you can do on your website that can increase your signups, whether it’s for something like a free newsletter or a paid subscription service. Most don’t require any kind of technical or coding…

Steal These 5 High-Converting Website Tricks

Have you ever wondered which websites convert best, and what they’re doing right? Many people immediately name Amazon as one of the highest converting sites based on the sheer variety alone and the volume of products it ships – but…

What Should You Test On Your Landing Pages For Maximum Conversions?

Have you ever wondered why all your split testing is only bringing you small, incremental improvements in your conversion rate?  Most website owners blindly slog along, testing tiny but noticeable changes like headlines, button color and so forth. You’ll get some results…

Why Are 98% Of Your Visitors Not Signing Up For Your Site?

I always hear people ask, “my site has a 2% signup conversion rate — is that good?” What they should be asking is “why aren’t the other 98% who visit my site signing up?” Knowing the answer to that question will tell…

3 Techniques to Increase Conversions for Your SaaS Business

Note – this webinar has past. SaaS businesses have the ability to increase conversions quite easily. Whether it’s increasing user sign ups, online sales, or building marketing lists, this webinar will show you how to increase your most important website metrics: conversions…

Do Your Users Have Shopping Cart Abandonment Issues?

Everyone loves a good deal, and shopping comparison and coupon sites have made it easier than ever. If you’re like most people, the minute you see a better deal on the item you wanted to buy, you effectively leave your…

Beginner’s Guide to Landing Pages

A well-designed landing page can greatly increase conversions for your PPC or email marketing campaigns. Rather than directing visitors from those sources to your general website (where they may have a hard time finding what they’re looking for), you can direct…

10 Little Known Factors that Affect Your Conversion Rate

If you’ve been working on increasing your conversion rate, you already know to test major changes like the placement of product photos and copy, headlines, call-to-action buttons and so forth. But if you aren’t seeing the gains you’d hoped…

101 Conversion Tips To Help Improve Your Website

Do you want to improve your website conversions? Well before you get started you probably first want to sign up for funnel tracking and an A/B testing solution. This way, not only will you figure out what you should…

Anatomy Of A Perfect Landing Page

Although there is no exact formula to making a perfect landing page, there are some common rules of thumb to increase your chances of making a winning one. If you’re looking for ideas on where to start with your next landing…

How to Convert Window Shoppers into Buyers

Imagine you’re walking down a city street. The sun’s warm, the leaves are changing color, people are smiling, there’s a breeze in the air… and suddenly the tempting smell of freshly baked goods slips past. You look, and it’s coming from a…

7 Conversion Tactics You Should Be Using but Probably Aren’t

It’s a never-ending battle, isn’t it? With website conversions there’s always something to test, something to improve on. Of course you have the biggies like accessibility, third-party endorsements (think Trust Seals like Verisign and Comodo) and a clean, fast-loading design, but there…

How to Double Your Conversion Rate in the Next 5 Minutes

Sounds too good to be true, right? After all, what could you possibly do in five minutes that has the potential to double your conversion rate? It’s hard to believe, but it’s true. Because you see, there is one part of your website…