Archive for ‘Copywriting’

Let’s admit it. We’d love for people to line up to buy our products on launch day. But the hard reality is we need to work our socks off to attract attention to our products. We need to work bloody hard to get…

We live in the post-PC era. More and more people are switching to tablets and smartphones as their primary devices for consuming content on the Internet. In 2012, we saw an additional 600 million people using mobile devices for search. The prediction…

Almost regardless of what you do, you have bigger competitors. There’s a blog that has more readers, an e-commerce site with more customers, or a brand with better name recognition. Usually, one or two of them are clear market leaders. It’s tempting to think…

Many areas outside the web are very good at capturing audiences with great headlines and attention grabbing copy. Frequently, this is done in show business. To promote a show like Dr. Oz, marketers will use words such as “shocking, new fat-loss…

Adjectives are a copywriter’s nightmare. Pick the right adjective and your sales copy is memorable and persuasive. Choose the wrong one and you lose your reader’s attention. How do you know which adjective is right? And which one is wrong? And how many…

According to Copyblogger, 80% of people will read your headline, but only 20% will read the content in the body. And it looks like you’re one who has read the headline and converted to a reader. I thank you for that…

How does Apple do it? Apple seduces with great design. It creates a big buzz for each product launch. And it has evangelists and raving fans. But its sales copy plays a key role, too. Apple copywriters know exactly how to sell with words….

It’s always a challenge to write effective landing pages, but it’s easier when you know the mistakes to avoid. Read on to learn the worst way to talk about pricing, the structure that strangles your copy, and four other copywriting mistakes…

Joseph Sugarman is a legendary copywriter who started a mail-order business, JS&A Group, through the power of his pen. He’s also the author of The Adweek Copywriting Handbook. Here’s a sampling of the marketing successes he’s known for: He once offered $10…

You’ve worked so hard… You see your traffic go up, and up, and up. But sometimes you wonder… Why are so many web visitors bouncing? How could you increase your conversion rates? It may sound difficult, but it really isn’t. You’re about to learn how to make…

Most people write copy by following their instincts, listening to advice and soaking up conventional wisdom. But this will only get you so far. To get the best results you must test ideas, both conventional and unconventional, and see what works. In…

The best copywriters in the world are thieves and frauds. We’re thieves because we steal words from our customers and prospects. We’re frauds because we act like those words came from our brains. Truth be told: it’s our thievery that makes us powerfully…

Since you’re reading this post, I think it’s safe to assume that you’ve taken a crack or two at writing landing page copy. It’s probably also safe to assume that you’ve come to the realization that writing highly effective landing page…

A mere 6 to 12 words stand between you and a lower bounce rate. A mere 6 to 12 words stand between you and a higher click-thru rate, a higher task completion rate, and even a higher conversion rate. What are these 6…

Do you know the main difference between copy that converts and copy that doesn’t? You might think it’s the story it tells, or the offer it makes, or how well the bullets are written, or any of a dozen things. But the…

You should already know that clarity trumps persuasion for making sales. In fact, to borrow a metaphor from direct-response expert Dean Rieck, your copy should be like a shop window—completely invisible, affording a perfect view of the thing you’re selling. But…

YOU KNOW SELLING IS HARD. And icky. Which is a combination sure to demoralize you in a short space of time. I mean, have you tried cold calling? The same is true on the web and in email. Although we know we have…

When you think of persuasive copy, you might think of content that’s loud – red headlines, bold yellow highlighters and a mammoth-sized guarantee plunked right in the middle of the page, proclaiming the awesomeness of the product or service. It’s…

You’ve seen the type: They’re those designers, writers and marketing consultants who have their own ideas about how everything should be done. Oh, sure, they listen to your instructions, but you can tell they secretly think you’re an idiot. If you insist on…

Could it really be possible that some freelance writers would lie to you, saying whatever it takes to snag your business, justify their exorbitant fees, and turn you into a submissive client who does whatever they tell you? Well… yeah. It’s sad,…