Archive for ‘Design’

Right now, on your site, 7 deadly usability mistakes could be hacking and slashing away at your sales… And you probably don’t even know they are there. Fortunately, there is a lot of research in the UX (user experience) and eye-tracking…

There are lotsa good reasons to refresh your site’s design. Mobile accessibility. Improving the clarity and discoverability of content. Or maybe your site was made by your secretary in Frontpage 97 and it’s just time to bring it into the 21st…

It’s critical. The design of a website’s navigation has a bigger impact on success or failure than almost any other factor. It affects traffic and search engine rankings. It affects conversions and user-friendliness. Everything important about your website is connected to…

Instagram: Bought for $1 billion, over 100 million users Dropbox: Worth $4 billion, over 100 million users Foursquare: Worth $760 million, 25 million users Twitter: Worth $8 billion, more than 500 million users What do all of these products have…

“Simplicity is the ultimate sophistication.” – Leonardo da Vinci User manuals should be obsolete. Think about their purpose: They tell you how to set up and run a product you just bought. Most of them are an ugly black and white color, have…

Every online business wants to increase sales, revenue and customer loyalty. In an effort to do so, companies will offer promotions, create social media contests, and advertise their brand. All of these campaigns are good, but there’s one less common way…

Building a useful and beautiful website is difficult. It takes a lot of time, thought, and energy. And in the end, visitors might not even like it. Here, I will break down what some of the best SaaS (Software as a Service)…

Have you ever collected frequent flyer miles, taken pictures of your record MPG in your Toyota Prius, or filled out a complete profile on LinkedIn (because you wanted to reach that 100% on the profile completeness)? If so, you’ve been gamified. Gamification…

The world is rapidly going mobile, and if you haven’t already built a mobile version of your website yet, then your competition will gladly take care of this part for you…by taking your mobile visitors away from you. Here’s a great…

Companies invest thousands of dollars when they want to redesign their website, hoping that a more attractive design will lead to more revenue. But does it really matter? Is simplicity more important than eloquent design? Where do you draw the line…

Did you know we trust attractive people more than unattractive ones? Illogical, but true. We like people who are nice to look at—and we want to say yes to people we like. Not only that, but we actually think beautiful people are smarter,…

Colors affect us in countless ways—mentally and physically, consciously and subconsciously. Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a product or service. Good color choices should never be neglected in web design….

As a general rule, your homepage will be the first encounter a visitor will have with your business. Great care, therefore, should be taken to design and structure your homepage so that readers will digest and act on your business message….

There’s no question that mobile devices have become a staple in everyday living around the world. Now more than ever it’s important that websites be optimized for mobile devices. Mobile optimization can increase sales, generate more traffic, and boost customer engagement….

Psychology suggests that most people buy according to how they feel about a product (their emotions) rather than logic. Cultivating an emotional bond with your customers is important—and it’s becoming more difficult to do. If your website isn’t tuned to resonate…

Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your site so that user frustration is kept to a minimum, thereby maximizing customer retention. Below are some examples of…

Have you ever noticed that the text on some websites seems to be a part of the design? It’s clean and spacious, contributing to a minimal feel. Or it’s a grungy font, fitting in with the company’s hip image. Or it’s just…

Ever had a run-in with a graphic designer who promised you a brilliant design but all you got was a big mess? No, you’re not an expert, but you know what’s good and what’s not. You also know when you’re being taken…

Come on. Is it really possible to build a company website in only an hour? Not if you want a custom design, custom programming, and a custom marketing plan, no. You’ll spend weeks, maybe even months, designing your website, and unless you’re…

Have you ever pulled up a landing page that made you want to gag? Probably more than once, right? When it comes to designing landing pages, most people seem to believe ugly converts better. If it doesn’t have a gigantic red headline, lots…

There was a day when advertising was all you needed to push a product. You could buy a bunch of space on TV, the radio, and in magazines, and everybody would be talking about you in no time. But not anymore. Today, if…

Does beautiful design matter? If you look at the success of some of the most popular sites on the web, it seems to be a mixed verdict. Yes, many have had beautiful designs for years, but for some well-known sites, aesthetics promptly…

Pixels, white space, focal points and sans-serif. Designers have their own language, and it’s baffling if you’re not used to it. It’s almost like we have a “secret code,” and we reserve our best work for the clients who know it. When…

Red and green; society & nature have wired these two colors so deeply into our subconsciousness that no other two colors share such a connection of opposing meanings as these two. One of the most obvious examples of this connection is a…

There is perhaps no greater web annoyance than a poorly constructed form. Whether they’re clumsy, picky, or just plain confusing, too many forms make submitting data a cumbersome chore. The worst forms transcend mere annoyance and actually drive users crazy (or…