Archive for ‘Design’

How Typography Affects Conversions

As an Internet marketer, conversion is our bread and butter. I can guarantee you spend a large part of your time pondering ways to optimize landing pages. Things like copy and design are the obvious features we all like to play…

7 Usability Mistakes That Will Kill Your Online Sales

Right now, on your site, 7 deadly usability mistakes could be hacking and slashing away at your sales… And you probably don’t even know they are there. Fortunately, there is a lot of research in the UX (user experience) and eye-tracking…

Are You Making These Common Website Navigation Mistakes?

It’s critical. The design of a website’s navigation has a bigger impact on success or failure than almost any other factor. It affects traffic and search engine rankings. It affects conversions and user-friendliness. Everything important about your website is connected to…

Why More Features Doesn’t Mean More Success

Instagram: Bought for $1 billion, over 100 million users Dropbox: Worth $4 billion, over 100 million users Foursquare: Worth $760 million, 25 million users Twitter: Worth $8 billion, more than 500 million users What do all of these products have…

Why Your Website Should Strive for Simplicity

“Simplicity is the ultimate sophistication.” – Leonardo da Vinci User manuals should be obsolete. Think about their purpose: They tell you how to set up and run a product you just bought. Most of them are an ugly black and white color, have…

How To Build A Trustworthy Website

Every online business wants to increase sales, revenue and customer loyalty. In an effort to do so, companies will offer promotions, create social media contests, and advertise their brand. All of these campaigns are good, but there’s one less common way…

8 Elements That Make A Great SaaS Website

Building a useful and beautiful website is difficult. It takes a lot of time, thought, and energy. And in the end, visitors might not even like it. Here, I will break down what some of the best SaaS (Software as a Service)…

How to Use Gamification for Better Business Results

Have you ever collected frequent flyer miles, taken pictures of your record MPG in your Toyota Prius, or filled out a complete profile on LinkedIn (because you wanted to reach that 100% on the profile completeness)? If so, you’ve been gamified. Gamification…

Does Website Design Impact The Bottom Line?

Companies invest thousands of dollars when they want to redesign their website, hoping that a more attractive design will lead to more revenue. But does it really matter? Is simplicity more important than eloquent design? Where do you draw the line…

The Psychology of Why Sexy Websites Suck at Sales

Did you know we trust attractive people more than unattractive ones? Illogical, but true. We like people who are nice to look at—and we want to say yes to people we like. Not only that, but we actually think beautiful people are smarter,…

The Art of Color Coordination

Colors affect us in countless ways—mentally and physically, consciously and subconsciously. Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a product or service. Good color choices should never be neglected in web design….

The Anatomy of an Effective Homepage

As a general rule, your homepage will be the first encounter a visitor will have with your business. Great care, therefore, should be taken to design and structure your homepage so that readers will digest and act on your business message….

Mobile Mania – The Growing Importance of Mobile Website Optimization

There’s no question that mobile devices have become a staple in everyday living around the world. Now more than ever it’s important that websites be optimized for mobile devices. Mobile optimization can increase sales, generate more traffic, and boost customer engagement….

Seven Tips for Creating Killer Product Pages

If you run an e-commerce site, your product pages are the moment of truth for your business. Either they convert your visitor into a customer or they don’t. This is not new information. Everyone knows that successful product pages are important…

What Makes Someone Leave A Website?

Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. It’s important to design your site so that user frustration is kept to a minimum, thereby maximizing customer retention. Below are some examples of…

Why You Should Build A Sitemap Before Designing Your Site

Designing a new website can be a daunting process, only made more complicated by the volume of information that sometimes needs to be organized and incorporated. Sure, designers might create wireframes and mockups to plan out the site before they get…

The Evolution of Web Design

Can you believe that the first published website is already 20 years old? Web design has come a long way since the first website was published by Tim Berners-Lee in 1991. This infographic is a peek at the evolutionary tale…

Anatomy Of A Perfect Landing Page

Although there is no exact formula to making a perfect landing page, there are some common rules of thumb to increase your chances of making a winning one. If you’re looking for ideas on where to start with your next landing…

5 Beautiful Landing Pages That Prove Great Design Still Sells

Have you ever pulled up a landing page that made you want to gag? Probably more than once, right? When it comes to designing landing pages, most people seem to believe ugly converts better. If it doesn’t have a gigantic red headline, lots…

Apple Designers Tell All: How to Make Your Product Sexy

There was a day when advertising was all you needed to push a product. You could buy a bunch of space on TV, the radio, and in magazines, and everybody would be talking about you in no time. But not anymore. Today, if…

Communicating color efficiently – red & green

Red and green; society & nature have wired these two colors so deeply into our subconsciousness that no other two colors share such a connection of opposing meanings as these two. One of the most obvious examples of this connection is a…

7 Form Tactics That Drive Users Crazy

There is perhaps no greater web annoyance than a poorly constructed form. Whether they’re clumsy, picky, or just plain confusing, too many forms make submitting data a cumbersome chore. The worst forms transcend mere annoyance and actually drive users crazy (or…

Determining Where You Lose Users (And What to do About it)

Everyone loves to talk about getting more users. Indeed, the mantra of “more users” has become something of a rallying cry in the blogging world. But, relatively few people are talking about their existing users who they are potentially annoying and…