Archive for ‘E-Commerce’
Why Most Online Shoppers Don’t Make it Past the First Step of Checkout
The first step of your checkout sets the tone for the entire checkout experience. It’s when you’re supposed to put your best foot forward. Yet this is where we see the largest drop-off of customers in the checkout funnel. No matter…
5 Ways to Make Your E-Commerce Website Search Feature Convert
Compared to other metrics, site search usually gets passed over as one of those things you’ll improve “soon.” It’s not a high priority like landing pages and personalized email. But taking steps to improve your site search can improve conversion rates;…
How to Increase eCommerce Conversions During the 2012 Holiday Season
Even though it’s just now October, this is the time to start thinking about ways to attract shoppers and boost conversions over the upcoming holidays. Competition is going to be fierce, particularly online where offers of free shipping have consistently…
What Customers Want in an eCommerce Site
Running an eCommerce website is not always easy. There are sales to make, orders to fill, and payments to receive. This is why it is essential to make sure you have your bases covered when it comes to running a well-rounded…
Are You Going SoLoMo? – The Combined Power of Social, Local and Mobile Commerce
Do you speak SoLoMo? Despite sounding like something you’d order at a Starbucks, it stands for: Social, Local and Mobile, as they apply to media, applications and technology. SoLoMo combines the best of all worlds to deliver an experience that’s as natural to…
Seven Tips for Creating Killer Product Pages
If you run an e-commerce site, your product pages are the moment of truth for your business. Either they convert your visitor into a customer or they don’t. This is not new information. Everyone knows that successful product pages are important…
Box It Up – The Rise of Subscription Commerce
Subscription based ecommerce businesses (“subcom” for short) are on the rise. In a typical situation, a subcom business will send their customers (“the subscribers”) a box full of products on a regular basis. Very often these businesses try to attract customers…
What Google’s Nexus One Can Teach Us about E-Commerce
The Nexus One might be Google’s most extraordinary flop yet. The phone itself was great, with excellent hardware and functionality, but the e-commerce strategy Google attempted to employ failed miserably, with their online store closing less than eight months after opening. But as…
