Archive for ‘E-Commerce’

The Next Generation of eCommerce

In business, the products that have the best user experience usually end up winning. The products that are so intuitive that you don’t need to open up a manual to learn how to operate it. The ones that create the least…

Infographic: The Online Path to Purchase

Competition in the eCommerce space is getting more fierce. It’s a saturated market, with thousands of stores offering the same products for about the same price. This makes differentiation tough, as features like free or flat rate shipping have become the…

25 Ways to Make Your First Online Sale

As an online merchant, making your first sale is as symbolic as it is necessary. Completing the first sale sounds straightforward enough, yet the optimism and reassurance it brings can make it the biggest turning point in the life of your business. However,…

How to Approach A/B Testing for Mobile Commerce

You know that Amazon and Facebook never settle for one awesome website design. In fact, how would Facebook look today if not for iteration? Without a doubt, iterative design and A/B testing have done wonders for websites in recent years. Now, it…

Has the Day Arrived for Real-Time “See-Commerce” ?

In the horse race of e-commerce, the blinders are coming off thanks to new digital platforms that combine live video, social media, and financial transactions. E-commerce transactions via webcam, also known as “see-commerce,” allow online companies to conduct business face-to-face via…

How to Make Your Online Store Social-Shopping Ready

Social shopping is the “hanging out with friends at the mall” of today’s digital generation, except that it’s not just teens and tweens taking advantage of all the social features available. Customers of all ages have more choices than ever, as…

5 Ways to Make Your E-Commerce Website Search Feature Convert

Compared to other metrics, site search usually gets passed over as one of those things you’ll improve “soon.” It’s not a high priority like landing pages and personalized email. But taking steps to improve your site search can improve conversion rates;…

What Customers Want in an eCommerce Site

Running an eCommerce website is not always easy. There are sales to make, orders to fill, and payments to receive. This is why it is essential to make sure you have your bases covered when it comes to running a well-rounded…

Seven Tips for Creating Killer Product Pages

If you run an e-commerce site, your product pages are the moment of truth for your business. Either they convert your visitor into a customer or they don’t. This is not new information. Everyone knows that successful product pages are important…

Box It Up – The Rise of Subscription Commerce

Subscription based ecommerce businesses (“subcom” for short) are on the rise. In a typical situation, a subcom business will send their customers (“the subscribers”) a box full of products on a regular basis. Very often these businesses try to attract customers…

What Google’s Nexus One Can Teach Us about E-Commerce

The Nexus One might be Google’s most extraordinary flop yet. The phone itself was great, with excellent hardware and functionality, but the e-commerce strategy Google attempted to employ failed miserably, with their online store closing less than eight months after opening. But as…