Archive for ‘Facebook’

As Facebook evolves, it is becoming an encyclopedia of user actions: the songs your friends are listening to on Spotify, a friend’s status update from their vacation, or an article shared from a website like KISSmetrics. These activities are stored in…

Bring up Mark Zuckerberg in conversation and you’ll hear a narrow range of conversational topics. People discuss his young age, wealth, Facebook’s early days, or his clothing choices. But what gets lost is his entrepreneurial abilities. Zuckerberg is a great CEO….

In spite of their IPO flop, Facebook is still a powerhouse. It can help you attract and drive a ton of traffic to your website, create a loyal community and build a profitable brand. In other words, Facebook should be part…

As a savvy internet user you might think no one clicks on Facebook ads. Wrong. Facebook is on track to make over $4 billion in revenue this year from advertising. Someone’s clicking. How do you get them to click your ads? More importantly, how do you get them…

Every good marketer wants to know – when’s the best time to post on Facebook? Luckily, analytics gurus and social media mavens alike have jumped on the question – and they’ve found some interesting answers. For example – according to Hubspot’s…

According to a survey conducted by The Creative Group, more than 50% of advertising and marketing executives said they expect companies to increase their investment in Facebook this year. Facebook is simple, you update your wall and people will flock to…

Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active…

When you go on Facebook, you may commonly see the same people always get on the top of your news feed. You may think, “Why is this? Are they just lucky? Is it because they have more friends than everybody else?” You…

This infographic displays the transfer of share ownership after Facebook goes IPO. We also take a look at some of Facebook’s astounding numbers surrounding their recent performance as a social networking giant. View an enlarged version of this Infographic »

Facebook personal profiles are not for business use. With that said, plenty of people use their personal profiles to interact with their target audience through sharing blog posts, industry news, and events. So today, we’re going to look…

One of the things that the new Facebook pages design makes obvious above all others is the lack of updates on a Facebook page. While updating your Facebook page on Facebook itself is recommended, many businesses will still prefer…

The new Facebook pages design with Timeline have arrived. Regardless of whether you like it or not, the changes are coming – it is best to prepare for them as soon as possible so your Timeline will be ready to shine….

A great feature of Facebook is that the messages you send have the potential to spread not just to fans but to friends of fans—known as the “multiplier effect.” Not only does this “multiplier effect” have the ability to spread marketing…

Previously on KISSmetrics, I covered the art of 7 sneaky ways to use Twitter to spy on your competition. I don’t really consider it spying so much as simply competitor research, but spying makes it more James Bond-like. …

Facebook Likes are a powerful way to get website visitors to socially engage with your brand. There are two types of likes you can solicit with Facebook’s developer code – likes for website pages and likes for your fan page….

Unless you’ve been under a rock like the guy in the Geico commercial, then you have probably noticed that a lot of changes have been happening on Facebook, particularly to the fan pages. Here is a look at how you can…

Facebook offers webmasters and bloggers a lot of options for integrating their platform onto websites. Consider the number of users that are logging into Facebook on a daily basis and staying logged in throughout the day while perusing the Internet. …

Facebook is big. As the largest social network in the world, it has more than 500 million active users, half of whom log in on a daily basis. They rack up a total of more than 700 billion minutes on Facebook…

By now, you’ve probably heard of Facebook Connect… The main advantage of leveraging Facebook Connect is that it is a good way to increase your traffic and engagement. Whether you have already leveraged it or not, here are 41 resources that will…

If you play Playfish’s Pet Society, you may have noticed a link in the sidebar for the “Pet Society Greetings Card Competition“. Here is the letter that was posted on the Pet Society Forum from the Mayor of Pet…

This is part of a series of posts that will take an in-depth look at various games and applications in an effort to examine what has led to their success or, in some cases, failure. Playfish is a company that has…

Have you noticed that some Facebook applications let you “try before you buy”? In other words, these applications allow you try them out before you have to give them access to your profile. The usual flow for adding a new application in…

There is some debate as to whether or not cross-promotion is an effective technique for acquiring new users. Bret on Social Games asked the question “Does Cross-Promoting a Game Work?” back in June and came to the conclusion that…

In a previous post, we discussed using Calls To Action (CTA’s) within notifications, however, some application developers are using CTA’s in other ways within their applications. Matt Davies of Fadtastic defines a CTA as: “…a section of text which…

Developing a successful Facebook application isn’t an easy task. If you’re just getting started or you’re trying to figure out what it takes to create a successful application, you’ll find the list of resources below very helpful. (more…)

This is part of a series of posts that will take an in-depth look at various games and applications in an effort to examine what has led to their success or, in some cases, failure. Mob Wars is a wildly popular…

The previous posts in this series looked at Gifting and Challenges and how they can be used to acquire new users. This is the third and final post in this series and we’ll be taking a look at how…

In our last post we looked at how Gifting can be used to help you acquire new users. In this post we’re going to look at how Challenges can be used to motivate your existing users to invite their friends….

Most Facebook applications provide a way to send invitations to your friends in an effort to gain new users. Generally this means users have to click on an “Invite” link/button, choose which friends they want to invite and then send the…