Archive for ‘Launch Strategies’

How Did LeadPages go From 0 to 15,000 Customers in 12 Months?

Launched in January 2013, LeadPages has gained over 16,000 paying customers. Hitting a $3.5 million run rate the first nine months after launching, they are growing at about 20% month-over-month (compound growth). The tips and tactics Tim Paige, Conversion Educator at LeadPages,…

How We Signed Up 4,400 B2B Customers in 30 days

This post is by Justin Butlion of Yotpo. In this post he describes how Yotpo was able to sign up over 4,000 customers in one month. Justin discusses his key methodology for acquiring customers (which are e-commerce businesses) as well as…

Should You Hire an In-House Developer or Outsource Overseas?

Many entrepreneurs praise the merits of outsourcing development work overseas, while others have sworn off due to horrible experiences. Should you outsource development overseas or hire a developer for your team? The Benefits of Outsourcing Overseas Cost – Obviously, the cost of labor…

How NOT to Lose SaaS Sales

When should you follow up with online prospects? For example, if you run a SaaS business that demos products, how quickly should you follow up with customers who ask for a demo? In the first five minutes? Within the hour? Within a week?…

Business Lessons from American Express CEO Ken Chenault

If you’re looking for advice on business, management, leadership, and personal development, one person you will want to consult is American Express CEO, Ken Chenault. Regardless of which industry you’re in, he can provide some excellent advice. Chenault has decades of experience,…

13 Critically Important Lessons from Over 50 Growth Hackers

I’ve had the incredible privilege of interviewing over 50 of the most-gifted growth hackers working today. People like Neil Patel, the co-founder of KISSmetrics; Ivan Kirigin, who helped Dropbox grow 12x; Elliot Shmukler, who helped LinkedIn grow from…

How to Excel at the Subscription Economy

The term “subscription economy” refers to the business of offering subscriptions to consumers. For some companies, their entire business relies on a subscription business model. Examples of these include Netflix, Spotify, Zipcar, and all SaaS companies. Others companies offer subscriptions in addition…

LinkedIn Founder Reid Hoffman’s Advice for Entrepreneurs

Margaret Thatcher once said, “There is no such thing as society. There are individual men and women, and there are families.” Reid Hoffman, social networker and co-founder of LinkedIn, might respectfully disagree. Hoffman believes that society and communities are real and…

10 Lessons on Leadership (Poster)

Leadership is a lifelong learning process. Every great leader always looks for ways to improve. No one ever wakes up and says, “I know everything there is to know about leadership. I’m a perfect leader.” Leadership can be especially challenging for entrepreneurs….

Business Lessons From Mega-Entrepreneur Richard Branson

Like many entrepreneurs, Richard Branson loves creating things. He sees problems in the world and provides solutions. But unlike others, he has established many different businesses. In fact, in his 40+ years as an entrepreneur, he has developed over 100 brands. Branson…

How to Prevent Employee Burnout

We all know what burnout looks like. It’s the stressed-out manager who proclaims they’ve “had it” and books the next flight to Cancun. The start-up co-founder working 130 hour weeks who claims he “can’t take all this bullsh*t anymore” and goes…

Tony Hsieh, Zappos, and the Art of Great Company Culture

Shoe selling shouldn’t come to mind when you hear the name Zappos. While the company does sell shoes and other retail goods, it’s not what it sells that makes Zappos successful. It’s how it sells (that is, what it does for…

Inside the Inventive and Entrepreneurial Mind of Elon Musk

When Elon Musk was in college, he figured three things would affect the future of humanity: the internet, sustainable energy, and multi-planetary life. He wanted to be a part of each. So how has he done so far? Internet: zip2: Helped bring media companies…

How Acquiring a Website Can Be a Faster Path to Profit

Growing your website is tough. You are continually trying to get more traffic, more leads, and new customers; improve conversion rates; and build a superstar team. But what if there was an easier way? Have you ever considered buying a website to…

The 4 Elements That Make Great Company Culture

“Maintaining an effective culture is so important that it, in fact, trumps even strategy.” - Howard Stevenson Culture. It’s probably a word you hear often if you follow blogs on entrepreneurship or read articles on business and management. But what is it…

What Startups Can Learn From Netflix

Netflix co-founder and CEO, Reed Hastings, launched Netflix in 1997 out of a personal frustration with late fees. Now, 16 years later, late fees for movies are obsolete and Netflix’s UVP has changed in accordance with the times. Today, it’s…

How to Steer Your Company Away From its Own Fiscal Cliff

You’ve hired a ton of talent. You have a great product. You have the best marketers in the business. And as the business owner / CEO, you have a persistent vision of excellence, and you know it’s all there right in…

Make Sure You Do These 4 Things Before You Build A Product

Wouldn’t it be nice to know the demands of your product before you even launch? It would save you time, money, and a lot of guesswork. The problem is that too many entrepreneurs are stuck with data that supports building a business,…

The ABCs of MVPs: How to Get the RIGHT Product out Faster

According to Lean Startup Methodology, the minimum viable product represents the absolute smallest value you can deliver to test assumptions and start to learn about a business idea. This concept and its acronym get thrown around A LOT in the…

How to Recruit a World-Class Marketer for Your Startup

Many of us have experienced feelings of despair when no one would try our brand new product. It takes a lot more than building a product to get someone interested. If we want a chance to build our business, we need to…

The Ultimate Guide to Startup Marketing

Starting a business is exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup…

What Startups Can Learn From Quora

Being an early Facebook executive must have been quite a job. Working for a fast growing company, changing the world, tackling interesting challenges, making big product decisions, and all the while working with Mark Zuckerberg every day. Not too bad. It’s…

The 7 Growth Hacks That Led Groupon to a $12.7 Billion IPO

228% – that’s how much Groupon grew their revenue in one year. As one of the fastest growing companies around, Groupon employed many growth hacks that helped lead to massive growth. In this article we’ll examine some of them and…

The 7 Ways Dropbox Hacked Growth to Become a $4 Billion Company

Did you know Dropbox has spent very little on advertising, yet it is worth $4 billion? What have they done that’s made their business so successful? They’ve implemented many growth hacks that we’ll discuss in this article. What’s a growth hack?…

What Startups Can Learn From Instagram

You may have heard that Instagram recently sold for $1 billion. How can a photo sharing iPhone app be worth 23x more than Kodak? Instagram is a simple and elegant app, but simple and elegant doesn’t lead to a $1 billion…