Archive for ‘Launch Strategies’

What Startups Can Learn From Pinterest

You likely don’t need to be reminded about Pinterest’s astounding growth. They’re not an overnight success and there doesn’t appear to be any magic to Pinterest. There’s no special technology that gives it an advantage & no new revolutionary marketing…

Are You Missing The One Really Important Startup Ingredient?

When setting up a business, most of the important requirements are carefully planned out. It’s seen to it that a proper plan is put into action, the right employees are hired, the required funds are available, etc. But one important ingredient…

4 Ways To Position Your Company Among Well Entrenched Competitors

One of the most important aspects of marketing your company or product is its position in the market. This is often overlooked because positioning isn’t as sexy as getting Facebook Fans or Twitter Followers. However, it’s the best way to separate yourself…

How to Get Your Inbox Down to Zero and Keep it There

Here at KISSmetrics, we talk about all forms of online marketing for businesses, including email marketing. While beginner’s guides and email timing are important, there is also one other area that may not have a lot to do…

6 Mistakes That Will Kill Your Product Launch

Over the past 10 years I’ve created many businesses. If you looked at my business life on a timeline you would see that my first few businesses didn’t do too well, however, as the years went on I slowly became more…

9 Metrics to Help You Make Wise Decisions About Your Start-Up

Revenue is the most important metric when it comes to starting a business. But it’s not the only metric you should be concerned with. Of course some companies have gotten very creative when it comes to justifying their business model to…

If It’s Worth Doing, It’s Worth Stealing

How the Internet has created a culture of plagiarism, why it’s a good thing—and the secret to copying and being copied without going under. In September of 1993, version 1 of the program dubbed “the Internet’s killer app” was released. It…

4 World-Famous Websites Who Ripped off Their Ideas from Someone Else

Being unique is overrated. Look into the histories of world-famous websites like Facebook, Twitter, Hulu, and PayPal, and you’ll find they ripped off smaller, less well-funded competitors for their ideas, marketing strategies, and even business models. It’s not subtle, either. They took…

A Minimalist Guide to SEO: Get It Done in 6 Simple Steps

Everyone’s crazy about search engine optimization. You need to learn it. You have to have it. You have to do it. The problem is that you really aren’t sure where to get started, and you can drive yourself nuts trying to…

What Google’s Nexus One Can Teach Us about E-Commerce

The Nexus One might be Google’s most extraordinary flop yet. The phone itself was great, with excellent hardware and functionality, but the e-commerce strategy Google attempted to employ failed miserably, with their online store closing less than eight months after opening. But as…

Are you viral?

Have you found it hard to make your website viral? We have had this pain for years, which is why we decided to create Product Planner. So what’s Product Planner? Product Planner was born out of the need to…