Archive for ‘Marketing’

I know—how dare I have the audacity to hate on social media? It’s the way of the future! It will solve world hunger. It will have your babies. And very soon, it will even make your decaf soy latte in the morning. Don’t…

The first thing you need to know about buzz marketing is this: generating buzz isn’t completely random. There’s a science to getting people to talk about your business, and it’s something you can learn to do. So what’s the difference between buzz…

If you’ve ever taken part in an email blast effort or campaign and you’ve been disappointed by the anemic response, this article’s for you. To set the stage, let me relate a conversation I have with newish clients far too often: Client: Hey,…

As marketers and business owners, you will most likely come to deal with the process of pricing your products or services. The thing is, many folks struggle with this process because although they understand their customer’s needs, they aren’t experienced with what…

With companies caught up in social media, it can be easy to forget about email marketing. Email marketing gives companies a unique channel to broadcast their company and content. However, not all companies execute email marketing correctly. One of the biggest mistakes…

Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login. Marketers in particular…

Steve Jobs’ presentations have become the stuff of legend. Inspired by his presentations, customers flocked to Apple stores waited in line for days to be the first to buy the newly released product. And his presentations left the media salivating over…

If you’re interested in business and marketing, at some point you’ll learn about the need to have a unique selling proposition. The Entrepreneur.com encyclopedia defines a unique selling proposition as follows: The factor or consideration presented by a seller as the reason…

QR (Quick Response) codes are starting to pick up steam among the growing smartphone-browsing crowd – a statistic that has marketers brimming with creative ideas and promotions.  Still, no one wants to open their device to a glut of text messages…

You may never experience an epic failure like Coke did with its “New Coke” marketing campaign back in 1985, but if you are a business owner, freelancer or marketing manager you will eventually fail. That’s not such a bad thing. It’s…

In a recent KISSmetrics post entitled Can Product Videos Increase Conversion Rates?, Sherice Jacobs explains why video marketing has finally come of age, and why video is an essential selling tool for any business. One of the more popular video…

It’s almost time to ring in the New Year, but before we do, we want to take a moment to shine light on the amazing content published here on the KISSmetrics blog in 2011. This way, you can catch up…

The trouble with online shopping is that many customers are disconnected from someone who can answer their questions in real time with precision. Rather than watching potential customers click away from their e-commerce sites, many businesses have been adding live chat…

Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention. Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission to…

Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish…

While some companies jump right in to the world of online marketing successfully, others have a much harder time getting into the swing of things. It’s hard to learn all of the various strategies, platforms, tips, and tricks, then apply…

Do you participate in so many different types of online marketing strategies that when your boss asks you which one is the most effective, you don’t know what to say? Sure it’s easy to spot the top referring traffic source…

In a recent survey, consumers were asked about important factors in deciding whether or not to do business with a certain company. 98% of respondents said that customer experience was among the top 3 factors. Investing in customer satisfaction has the potential…

Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you. It’s been estimated that a successful viral campaign can have…

If I asked you to name one of the most innovative and ingenious technology companies of the last ten years, chances are, Apple would be one of the first to come to mind. No one can argue with the power…

Remember the good ol’ days when you would walk into a store and ask the store clerk for a recommendation? The clerk would give you their honest feedback and you would make a purchase based on what they said because you…

The war against SPAM is on! Internet Service Providers (ISPs) are waging an endless war against the spammers who invade our mailboxes. This war has heavy casualties in the form of “false positives”—legitimate commercial emails mistakenly routed by spam filters to bulk folders. If…

The basis for any good online marketing plan is an awesome landing page. But regardless of how incredible your landing page is, you still need to get people there. That’s often the part that breaks down when a company…

One of the most powerful pages on your website is your testimonials page. Great testimonials tell people that your product or service is not only legit, but awesome enough that other people are seeing great results from it. The…

86% of consumers say that a coupon affects their decision (to varying degrees) in choosing one brand over another. Between June 2009 and June 2010 the savings generated from digital coupons doubled. During November 2010 alone, digital coupon traffic rose 27%…

In a recent study conducted by Google, over 600 B2B marketing professionals were surveyed and were asked about their marketing strategy for 2011. This survey assessed how these marketers planned to spend their marketing budget, the challenges they faced, how they…

Are certain times better than others for sending your email campaigns? In the second part of this series we’re going to investigate how timing can impact your email marketing. Data suggests that there are distinct windows in which to send emails…

Savvy online marketers will tell you “the money’s in the list!” but that’s not entirely true. What they should be saying is that the money’s in the quality of the list, rather than the quantity of subscribers. Lists with…

Not long ago, I gave you the lowdown on how to create marketing that makes you rich and famous. The short of the long: unique selling propositions don’t work any more. You need what I call a motif instead. ‘Motif marketing’…

“You’ve got mail.” Do you remember hearing that? It’s one of those legendary pieces of Internet history formed when the road was still being paved and we were foraging our way through the wilderness of what was the original World Wide Web. Although…

If you’re a small business owner or entrepreneur, being unique is a big deal. You want to be more desirable to your prospects than anyone else who’s offering what you’re offering. You want to stand out. But you may have noticed it’s…

Ever have a really great idea for a product? You know, the kind of idea that leaves you slack-jawed and wide-eyed with wonder at the sheer potential of it all. You want to grab someone by the shoulders and explain the…