Archive for ‘Marketing’

The 5 Biggest Mistakes in Mobile App Marketing

Mobile has changed the landscape of consumerism in a few short years by becoming our favorite tool for reading the news, watching television, communicating, socializing, shopping, making decisions, navigating…for just about everything! As a marketer, mobile is a very powerful place for…

How to Grow Your Email List to 5 Digits and Beyond

Email is a proven method for reaching prospects and cultivating long-term relationships with customers. You probably know it has one of the highest ROIs across online marketing channels, especially when used in tandem with social and search. Plus, email provides greater…

Native Advertising: Marketing Flop or Marketing Future?

Pop quiz: Can you spot the native advertising on BuzzFeed’s homepage? Which piece of BuzzFeed’s homepage contains native advertising? If you answered “all of it,” you’d be exactly right. The entire front page, seemingly devoted to Instagrammers you should be following, actually…

10 Ways to Make Customers Fall in Love with Your Business

Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important. At any moment, an unhappy customer can share their opinion with…

The Ultimate Guide to Customer Acquisition

We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important. But…

How to Market Your Mobile App

After doing some research in your industry, you discover that you need more than just a mobile website for your business. You are going to have to really grab the attention of the smartphone generation and get them to use your…

How to Become a Mobile Marketing Success Story

Although mobile marketing is in its infancy, that doesn’t mean you have to wait until the medium takes its first steps to be successful. Already, enterprising retailers and small businesses alike are testing the waters of advertising on smart phones, and…

Inside Google’s Culture of Success and Employee Happiness

It’s pretty well documented that Google has a unique culture. It’s not the typical corporate culture. In fact, just by looking at pictures inside the Googleplex, you can see that it looks more like an adult playground, not a place for…

How to Build an Email Marketing Machine: Gangnam Style

You’d be pretty hard pressed to argue that PSY’s Gangnam Style hasn’t been a runaway marketing success. With over 1 BILLION views on YouTube, Gangnam Style has firmly planted itself in our collective psyche. Love it or hate it, I think we…

9 Insider Tips for Creating a Killer Explainer Video

Are you considering investing in an explainer video this year? You know; the videos that explain your product or service in 60-90 seconds? Explainer videos are a great way to engage potential customers and familiarize them with your business. The hard…

How to Keep Email Marketing Manageable

In 2012, US companies spent about $64 billion on TV advertisements, $34 billion on print ads, and $39 billion on internet ads. How much did they spend on email marketing? Forrester estimates about $1.5 billion. Yet, it could be argued that…

How to Make Your Email Open and Click-Through Rates Skyrocket

Are you getting what you want from email marketing? Many people who run an online business don’t have a great understanding of how email marketing works, nor do they know what they really can achieve with email marketing. And that’s not to mention…

The Top 50 KISSmetrics Posts of 2012

It’s a new year! And I would wager that it’s probably stacked with new and exciting goals, filled to the brim with marketing ideas to try out. Before you jump into this year’s awesome marketing plan, we want to take a…

The Ethics of SaaS

There are plenty of obstacles for people in the SaaS business to contend with. You have to worry about a customer’s privacy, security and ethics concerns, along with the fact that they might not trust you initially—and that you need to…

5 Ways Quentin Tarantino Can Help You Increase Reader Engagement

I’ll try to keep this clean—although Tarantino wouldn’t. This is, after all, a corporate blog, and there might be children reading. Although Tarantino has only directed 17 titles (one of them — Love Birds in Bondage — unfinished, and another — Kill…

The Marketer’s Guide To SlideShare

I want to show you a big opportunity that leads to other big opportunities. This “opportunity” gets 60 millions visitors per month and has an Alexa Rank of 174. You don’t want to miss out on it, do you? The good news…

6 Ways You Can Improve Churn Rate and Increase Revenue

There’s a lot of focus in the business world on making sales. But a less talked about (and arguably more important) goal is ensuring your customers remain customers. Churn rate, also known as cancellation rate, is the percentage of customers who have…

Your Website and the Importance of a Value Proposition

A website tells a lot about a business. It shows how much thought the business puts into its brand and whether it values having a website. Unfortunately, far too many companies don’t really value their websites and don’t get the full…

Why Understanding Expectations Is Crucial For Customer Service

Customer service is about expectations. And the expectations that customers have today were shaped by their previous experiences. Businesses need to meet or exceed these customer expectations. Service is praised or criticized because of expectations. After all, when do you hear people bring…

5 Email Marketing Lessons From The Obama Campaign

Politics is a subject that often gets a lot of people riled up… Fortunately, we’re here to talk about email marketing! President Barack Obama has been noted as one of the most “connected” politicians of his age, embracing social media and email…

The Secret Marketing Question: What Are You Really Selling?

Selling online or off can be tricky. In either environment, you’re trying to figure out what it is that people need or want and what it is that they will buy. And often, people aren’t interested in buying a product or service. They’re…

The Importance of Going Directly to Where Your Customers Are

We live in a very busy and noisy world. There is an endless amount of information to consume, millions of products offered (each promising their own benefit), and advertisements constantly thrown in front of us. Needless to say, it can be…

A Beginner’s Guide To Public Relations For Tech Startups

Public Relations: The art and science of establishing and promoting a favorable relationship with the public. Human Relations: The social and interpersonal relationships between human beings. Startup PR 101 For many startups, public relations begins and ends with receiving a nod from TechCrunch. While…

The Only Innovation Guide You’ll Ever Need

Do you ever wish you could build something so great that people and the media would get just as excited as they do when Apple launches a new product? Or, do you ever wish that (because of your innovation), your company would…

Why You Should Replace Your Sales Reps with Ambassadors

Are you building a new product and growing a sales team at your startup business? If you’re using the traditional sales model, you may be losing a ton of customers. Yup, you’re not growing nearly as fast as possible. It’s because your…

How To Turn Your Customers Into Marketers

Businesses spend millions of dollars to bring people into their stores. Wouldn’t it be nice if those businesses could incentivize their customers to bring people in for them? That’s what we’ll be exploring here today. Let’s start with an example: On a…

10 Ways To Increase The ROI Of Your Thank You Page

Do you like leaving money on the table? Most of you probably answered “No,” but based on what I’ve seen from most websites, the answer actually is a big “YES.” The problem (and the solution) lies in your Thank You page… You know,…

10 Studies That Reveal What Customers WANT You To Know About Them

How well do you know your customers? It’s certainly a tough thing to evaluate. Luckily, one fantastic tool we have in our arsenal for creating happy customers is research in social psychology. We also have data on company-customer interaction. With these insights into the…

The Ultimate Guide To Creating Viral Content

All of us have witnessed the phenomenon of the viral video first hand. From the days of the Numa Numa guy on YouTube to the latest Volkswagen ad, we now know that there is value to be had if our content…

20 Bonehead Marketing Mistakes You Must Avoid

Did you know that marketing your company doesn’t have to be hard or expensive? In fact, with a little creativity you can generate some serious interest in your company that can lead to more traffic, more customers and more money. While a…

5 Psychological Studies on Pricing That You Absolutely MUST Read

As marketers and business owners, you will most likely come to deal with the process of pricing your products or services. The thing is, many folks struggle with this process because although they understand their customer’s needs, they aren’t experienced with what…

Rethinking Email Marketing

With companies caught up in social media, it can be easy to forget about email marketing. Email marketing gives companies a unique channel to broadcast their company and content. However, not all companies execute email marketing correctly. One of the biggest mistakes…