Archive for ‘Marketing’

9 Must-See Marketing Panels at SXSW 2014

Only one day remains to vote for the panels that make it into this year’s SXSW Interactive. I’ve been busy sifting through the hundreds of awesome panels looking for those that seem the most interesting, compelling, and relevant to online marketing…

A Simple Framework for Creating a Viral Video

Do you ever wonder what it takes to create a viral video? Do you want your video content to spread to the masses? While creating a viral video is part science and part art, there are 5 key principles you must follow when…

How to Use Snapguide to Promote Your Mobile App

If you’re promoting a mobile app, you probably are taking the usual steps to publicize it. You’re telling friends and family about it and asking them to spread the word. You’re creating Facebook and Twitter pages and a simple website. And…

A Marketer’s Mobile Toolkit: Our 10 Favorite iOS Apps

Marketers are busy people. They are constantly creating, measuring, and refining their campaigns. Anything that will help them stay organized, save time, be more efficient, or help them improve will be valued. So we’ve come up with our ten favorite iOS…

50 Tools to Jumpstart Your Content Marketing Efforts

Companies are defined today by their unique story. Anyone can sell a product but why buy that product over another? Creating radio spots and billboard ads are not enough in today’s consumer centric marketplace to connect with customers, it’s content that…

Achieving Engagement with Email Marketing

One of the biggest challenges facing marketers is achieving engagement with email marketing. Obtaining someone’s email address is an awesome privilege, but getting that person to open an email can be an impossible task. In this post, we’ll be discussing three steps…

How to Hook New Customers with Your Explainer Video

Surf in any category on the Internet and you will find words, words, words, and more words. But our brains are hardwired to detect motion. So it’s easy to understand why YouTube is the #2 search engine and the #3 social media…

Can You Buy Loyalty? The Downside of Discounts

1964 might seem like ancient history by now, but The Beatles were bang on the money when they sang ‘Can’t Buy Me Love’. Okay, so it might be a bit of a tall order to make people actually fall in love…

The 2013 YouTube Marketing Guide

How does a company that sells blenders attract over 220 million views on YouTube? How does Zappos drive over 250,000 visits a year to its website from YouTube? With over 72 hours of footage being uploaded to YouTube every minute, how do…

How to NOT Break the Law While Marketing

The internet is a great force for democracy, industry, the spread of information, and free speech. It’s also a breeding ground for plagiarism, copyright infringement, and libel. Add into the mix a very slow-moving government that not so long ago was calling…

10 Lessons on Marketing (Poster)

Marketing is one of those things that is tough to define when it’s good. Some forms of marketing resonate with people, but others do not. In my opinion, the “Get a Mac” ads were some of the best advertisements I’ve…

The 5 Biggest Mistakes in Mobile App Marketing

Mobile has changed the landscape of consumerism in a few short years by becoming our favorite tool for reading the news, watching television, communicating, socializing, shopping, making decisions, navigating…for just about everything! As a marketer, mobile is a very powerful place for…

How to Grow Your Email List to 5 Digits and Beyond

Email is a proven method for reaching prospects and cultivating long-term relationships with customers. You probably know it has one of the highest ROIs across online marketing channels, especially when used in tandem with social and search. Plus, email provides greater…

Native Advertising: Marketing Flop or Marketing Future?

Pop quiz: Can you spot the native advertising on BuzzFeed’s homepage? Which piece of BuzzFeed’s homepage contains native advertising? If you answered “all of it,” you’d be exactly right. The entire front page, seemingly devoted to Instagrammers you should be following, actually…

10 Ways to Make Customers Fall in Love with Your Business

Nurturing relationships with your customers is a crucial part of growing a successful business. In this age of automation and innovation, caring for your customers has never been more important. At any moment, an unhappy customer can share their opinion with…

The Ultimate Guide to Customer Acquisition

We all need to acquire new customers to make our products and businesses work. Whether there are a few users paying big bucks or thousands visiting your platform for free, how you get and retain customers is what is important. But…

How to Market Your Mobile App

After doing some research in your industry, you discover that you need more than just a mobile website for your business. You are going to have to really grab the attention of the smartphone generation and get them to use your…

How to Become a Mobile Marketing Success Story

Although mobile marketing is in its infancy, that doesn’t mean you have to wait until the medium takes its first steps to be successful. Already, enterprising retailers and small businesses alike are testing the waters of advertising on smart phones, and…

Inside Google’s Culture of Success and Employee Happiness

It’s pretty well documented that Google has a unique culture. It’s not the typical corporate culture. In fact, just by looking at pictures inside the Googleplex, you can see that it looks more like an adult playground, not a place for…

How to Build an Email Marketing Machine: Gangnam Style

You’d be pretty hard pressed to argue that PSY’s Gangnam Style hasn’t been a runaway marketing success. With over 1 BILLION views on YouTube, Gangnam Style has firmly planted itself in our collective psyche. Love it or hate it, I think we…

9 Insider Tips for Creating a Killer Explainer Video

Are you considering investing in an explainer video this year? You know; the videos that explain your product or service in 60-90 seconds? Explainer videos are a great way to engage potential customers and familiarize them with your business. The hard…

How to Keep Email Marketing Manageable

In 2012, US companies spent about $64 billion on TV advertisements, $34 billion on print ads, and $39 billion on internet ads. How much did they spend on email marketing? Forrester estimates about $1.5 billion. Yet, it could be argued that…

How to Make Your Email Open and Click-Through Rates Skyrocket

Are you getting what you want from email marketing? Many people who run an online business don’t have a great understanding of how email marketing works, nor do they know what they really can achieve with email marketing. And that’s not to mention…

The Top 50 KISSmetrics Posts of 2012

It’s a new year! And I would wager that it’s probably stacked with new and exciting goals, filled to the brim with marketing ideas to try out. Before you jump into this year’s awesome marketing plan, we want to take a…

The Ethics of SaaS

There are plenty of obstacles for people in the SaaS business to contend with. You have to worry about a customer’s privacy, security and ethics concerns, along with the fact that they might not trust you initially—and that you need to…

5 Ways Quentin Tarantino Can Help You Increase Reader Engagement

I’ll try to keep this clean—although Tarantino wouldn’t. This is, after all, a corporate blog, and there might be children reading. Although Tarantino has only directed 17 titles (one of them — Love Birds in Bondage — unfinished, and another — Kill…

The Marketer’s Guide To SlideShare

I want to show you a big opportunity that leads to other big opportunities. This “opportunity” gets 60 millions visitors per month and has an Alexa Rank of 174. You don’t want to miss out on it, do you? The good news…

6 Ways You Can Improve Churn Rate and Increase Revenue

There’s a lot of focus in the business world on making sales. But a less talked about (and arguably more important) goal is ensuring your customers remain customers. Churn rate, also known as cancellation rate, is the percentage of customers who have…

Your Website and the Importance of a Value Proposition

A website tells a lot about a business. It shows how much thought the business puts into its brand and whether it values having a website. Unfortunately, far too many companies don’t really value their websites and don’t get the full…