Archive for ‘Marketing’

Rethinking Email Marketing

With companies caught up in social media, it can be easy to forget about email marketing. Email marketing gives companies a unique channel to broadcast their company and content. However, not all companies execute email marketing correctly. One of the biggest mistakes…

25 Awesome Free Google Tools for Marketers

Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login. Marketers in particular…

How to Present like Steve Jobs

Steve Jobs’ presentations have become the stuff of legend. Inspired by his presentations, customers flocked to Apple stores waited in line for days to be the first to buy the newly released product. And his presentations left the media salivating over…

5 Genius Examples of QR Codes in Marketing

QR (Quick Response) codes are starting to pick up steam among the growing smartphone-browsing crowd – a statistic that has marketers brimming with creative ideas and promotions.  Still, no one wants to open their device to a glut of text messages…

How to Create Your Own Promo Video for Under $100

In a recent KISSmetrics post entitled Can Product Videos Increase Conversion Rates?, Sherice Jacobs explains why video marketing has finally come of age, and why video is an essential selling tool for any business. One of the more popular video…

The Top 50 Posts from KISSmetrics of 2011

It’s almost time to ring in the New Year, but before we do, we want to take a moment to shine light on the amazing content published here on the KISSmetrics blog in 2011. This way, you can catch up…

5 Reasons Why Live Chat is The Untapped Potential for Your Business

The trouble with online shopping is that many customers are disconnected from someone who can answer their questions in real time with precision. Rather than watching potential customers click away from their e-commerce sites, many businesses have been adding live chat…

The Beginner’s Guide To Content Marketing

Content marketing is a relatively new type of marketing that provides free media-type content to customers in exchange for their attention. Unlike traditional advertising which interrupts customers to get noticed, content marketing provides content that customers want in exchange for permission to…

8 Tips For Creating a Great Case Study

Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish…

The Viral Marketing Cheat Sheet

Perhaps nothing is as effective and efficient in spreading your message as a viral marketing campaign. The idea behind viral marketing is to inspire people to spread your message for you. It’s been estimated that a successful viral campaign can have…

4 Ways to Unlock the Traffic Driving Power of the Web Browser

When it comes to driving traffic to your website there are most likely a number of means and methods that immediately come to mind: search engine marketing via Google Adwords or Microsoft AdCenter, custom Facebook Pages and ads, search engine optimization,…

How to Avoid the SPAM Folder in 10 Easy Steps

The war against SPAM is on! Internet Service Providers (ISPs) are waging an endless war against the spammers who invade our mailboxes. This war has heavy casualties in the form of “false positives”—legitimate commercial emails mistakenly routed by spam filters to bulk folders. If…

The Ultimate Online Marketing Recipe

The basis for any good online marketing plan is an awesome landing page. But regardless of how incredible your landing page is, you still need to get people there. That’s often the part that breaks down when a company…

7 Creative Ways to Get Customer Testimonials

One of the most powerful pages on your website is your testimonials page. Great testimonials tell people that your product or service is not only legit, but awesome enough that other people are seeing great results from it. The…

The 2011 B2B Marketing Guide

In a recent study conducted by Google, over 600 B2B marketing professionals were surveyed and were asked about their marketing strategy for 2011. This survey assessed how these marketers planned to spend their marketing budget, the challenges they faced, how they…

The Science of Social Timing Part 2: Timing & Email Marketing

Are certain times better than others for sending your email campaigns? In the second part of this series we’re going to investigate how timing can impact your email marketing. Data suggests that there are distinct windows in which to send emails…

Why You Should Build A Sitemap Before Designing Your Site

Designing a new website can be a daunting process, only made more complicated by the volume of information that sometimes needs to be organized and incorporated. Sure, designers might create wireframes and mockups to plan out the site before they get…

If It’s Worth Doing, It’s Worth Stealing

How the Internet has created a culture of plagiarism, why it’s a good thing—and the secret to copying and being copied without going under. In September of 1993, version 1 of the program dubbed “the Internet’s killer app” was released. It…

10 Effective Ways to Get More Email List Subscribers

Savvy online marketers will tell you “the money’s in the list!” but that’s not entirely true. What they should be saying is that the money’s in the quality of the list, rather than the quantity of subscribers. Lists with…

What Offline Advertisers Can Teach Online Marketers

As online marketers, we often ignore the methods used by offline advertisers, especially print and outdoor advertisers. After all, print is the past and digital marketing is the future. What could we possibly learn from staring at a bunch of magazine…

18 Reasons Why You Need to Read Copyblogger

Copyblogger, which started back in January of 2006, is a wealth of information useful to any marketer or content creator. If you’re not reading it, you’re missing out on a tool that should be in the arsenal of anyone who…

10 Ways to “Guarantee” More Sales and Conversions

What’s the one thing that all businesses have in common? You guessed it, they exist to generate revenue for someone, whether it be shareholders, co-founders, or small-time owners. Of course, the issue with generating revenue is that you’re required to convert leads into…

A Beginner’s Guide to Successful Email Marketing

“You’ve got mail.” Do you remember hearing that? It’s one of those legendary pieces of Internet history formed when the road was still being paved and we were foraging our way through the wilderness of what was the original World Wide Web. Although…

7 Warning Signs Your “Big Idea” Is Going to Flop

Ever have a really great idea for a product? You know, the kind of idea that leaves you slack-jawed and wide-eyed with wonder at the sheer potential of it all. You want to grab someone by the shoulders and explain the…