Archive for ‘Marketing’

Why You Should Build A Sitemap Before Designing Your Site

Designing a new website can be a daunting process, only made more complicated by the volume of information that sometimes needs to be organized and incorporated. Sure, designers might create wireframes and mockups to plan out the site before they get…

If It’s Worth Doing, It’s Worth Stealing

How the Internet has created a culture of plagiarism, why it’s a good thing—and the secret to copying and being copied without going under. In September of 1993, version 1 of the program dubbed “the Internet’s killer app” was released. It…

10 Effective Ways to Get More Email List Subscribers

Savvy online marketers will tell you “the money’s in the list!” but that’s not entirely true. What they should be saying is that the money’s in the quality of the list, rather than the quantity of subscribers. Lists with…

What Offline Advertisers Can Teach Online Marketers

As online marketers, we often ignore the methods used by offline advertisers, especially print and outdoor advertisers. After all, print is the past and digital marketing is the future. What could we possibly learn from staring at a bunch of magazine…

18 Reasons Why You Need to Read Copyblogger

Copyblogger, which started back in January of 2006, is a wealth of information useful to any marketer or content creator. If you’re not reading it, you’re missing out on a tool that should be in the arsenal of anyone who…

10 Ways to “Guarantee” More Sales and Conversions

What’s the one thing that all businesses have in common? You guessed it, they exist to generate revenue for someone, whether it be shareholders, co-founders, or small-time owners. Of course, the issue with generating revenue is that you’re required to convert leads into…

A Beginner’s Guide to Successful Email Marketing

“You’ve got mail.” Do you remember hearing that? It’s one of those legendary pieces of Internet history formed when the road was still being paved and we were foraging our way through the wilderness of what was the original World Wide Web. Although…

7 Warning Signs Your “Big Idea” Is Going to Flop

Ever have a really great idea for a product? You know, the kind of idea that leaves you slack-jawed and wide-eyed with wonder at the sheer potential of it all. You want to grab someone by the shoulders and explain the…