Archive for ‘SEO’

Six Things You Should Learn from the PostJoint Penalty

Every now and then a little bomb explodes in the search community. Blogs erupt with geysers of information. Authoritative sites spawn dozens of articles, examining the issue from every angle. Webinars offer “answers” to the new issue. And you and I…

3 Myths About Duplicate Content

The words “duplicate content penalty” strike fear in the hearts of marketers. People with no SEO experience use this phrase all the time. Most have never read Google’s guidelines on duplicate content. They just somehow assume that if something appears…

How To Do SEO Without Even Thinking About It

SEO can become second nature for you. Since SEO is one of the most important components of an online business, you need to be doing SEO automatically, reflexively, and instinctively. All the time. So how do you get there? How can you…

Beyond SEO: Googlebot Optimization

You know all about search engine optimization — the importance of a well-structured site, relevant keywords, appropriate tagging, technical standards, and lots and lots of content. But chances are you don’t think a lot about Googlebot optimization. Googlebot optimization isn’t the same…

Seven Free SEO Tools You Should Be Using

Today’s post is by Neil Patel – Owner of QuickSprout.com and Chief Evangelist at KISSmetrics. Free is awesome. Especially when that “free” whatever is giving you extra traffic, money, rank, reputation, riches, etc. Thankfully, there are a ton of free tools in…

How to Recover From Any Google Penalty

For most online businesses, search engine traffic is very important, but achieving high rankings in Google is not as easy as it used to be. Therefore, many SEOs and marketers are pushing the link-building process to the limit. As a result,…

How to Boost Your SEO by Using Schema Markup

One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful, but least-utilized forms of SEO available today. Once you grasp the concept and method of schema markup, you can…

How to Protect Your Website from Negative SEO

The entire SEO industry experienced a major transformation over the past two years. As a result, many online marketers have dramatically changed their strategies. Ranking high in Google for competitive keywords is not as easy as it was three years ago. Because…

The SEO Guide for Marketplaces and eCommerce Sites

Marketplaces and eCommerce sites that have lists of items / products face unique SEO challenges. For the three years we’ve been running Binpress, organic search has been our number one source of traffic, and we had to learn some lessons the…

58 Resources to Help You Learn and Master SEO

As more and more new, quality websites are indexed by search engines, competition for the top of the results page is increasingly fierce. And, since Google routinely updates its search algorithm, staying updated on the changes is important. Things you were…

Four More Ways to Crack the Keyword (not provided) Code

Secure search now obscures up to 60% of search visits, making it virtually impossible to determine which keywords are driving your site traffic. Appearances of the dreaded (not provided) have been steadily increasing. Now the default Google Analytics reporting is…

The Secret Guide to Video and SEO

Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract…

How to Use Contests and Giveaways to Get User-Generated Content

Given the continual rise of social media and Google’s ever-changing algorithm, quality content should play a central role in the activities of virtually any company looking to leverage the web as an effective marketing and communications channel. However, it’s no secret that…

Driving Sales with SEO: Optimizing for Bottom-of-Funnel Keywords

There’s a fundamental shift going on in how people research and buy goods and services – and SEOs haven’t kept up. Too often SEOs focus solely on driving traffic, instead of influencing the buying process and driving revenue. Now customers don’t…

Are You Measuring Your Actual SEO Return on Investment?

Coming from an SEO background, I have to say that SEO is a world full of myths, hijinks, frustration and occasional glory. The right SEO recipe can turn a $50 start-up investment into a money making machine, and the wrong…

How to Keep Content Thieves from Stealing Your Work

Plagiarism is a problem of epidemic proportions on the internet. It has been much too easy for someone to copy a webpage’s online content and then spread it around like it’s their own. Google is getting better at detecting who the original…

7 Critical SEO Errors of E-commerce Websites

It’s common for online merchants to think that by simply listing hundreds or even thousands of products on their e-commerce website, search engine traffic will start rolling in. It turns out that is far from reality. The sad fact is, optimizing…

The On-Page SEO Recipe for Peak Inbound Marketing Efficiency

Why are so many businesses obsessed with search engine optimization? Well simply put, if you create a well-thought-out SEO strategy from day one, you can effectively get free internet traffic from that point forward. Today, I’m going to show you how to…

79 Link Building Resources for 2012

It’s amazing to realize that another year has passed since the 2011 edition of 79 Link Building Resources where we listed various blogs, their top link building posts, and some great link building tools to add to your toolkit. Those…

A Simple Step by Step Guide to SEO

When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they…

The Marketer’s Guide to Google Plus

Facebook and Twitter profiles are mandatory for most companies, but is Google+ worth it? You may think to yourself: “Why should I get a Google+ account when Facebook can essentially do anything Google+ can do?” At this point in time that…

What You Can Learn From These 10 Infographics

Infographics have really been around for a couple of decades; traditional print media has long featured graphic-dominated presentations in places like the color front and back pages, often covering topics like intriguing statistical sporting events. But it has only been the…

6 Indispensable Free & Freemium SEO Tools

When you are working on search engine optimization for your own business or for a client’s website, you will need some great SEO tools. If you have the budget, you can certainly pay for the best SEO tools the Internet has…

40 Advanced and Alternative Search Engines

Have you ever been looking for something but didn’t know where to find it? If that something is online, then your search is over (or just about to begin). The following are 40 advanced and alternative search engines that…

How User Personas Can Improve Your SEO Strategy

User personas are fictional characters which are typically used in the user-centered design process to represent the different user types of a website.  They can, however, be useful in your online marketing campaigns and in this post I’m going to talk…