Archive for ‘SEO’

Since the Google Penguin and Panda updates, a lot of SEOs finally have realized that ranking a website in the long term is not just about building a large number of links. It’s also about creating high-quality content that will attract…

Google Analytics is a fantastic resource for any website owner. From small hobby sites to government organizations, Google Analytics is a goldmine of useful information about visitor trends and behavior. However, there is one area where Google Analytics frustrates its users: the…

Given the continual rise of social media and Google’s ever-changing algorithm, quality content should play a central role in the activities of virtually any company looking to leverage the web as an effective marketing and communications channel. However, it’s no secret that…

There’s a fundamental shift going on in how people research and buy goods and services – and SEOs haven’t kept up. Too often SEOs focus solely on driving traffic, instead of influencing the buying process and driving revenue. Now customers don’t…

Coming from an SEO background, I have to say that SEO is a world full of myths, hijinks, frustration and occasional glory. The right SEO recipe can turn a $50 start-up investment into a money making machine, and the wrong…

Plagiarism is a problem of epidemic proportions on the internet. It has been much too easy for someone to copy a webpage’s online content and then spread it around like it’s their own. Google is getting better at detecting who the original…

It’s common for online merchants to think that by simply listing hundreds or even thousands of products on their e-commerce website, search engine traffic will start rolling in. It turns out that is far from reality. The sad fact is, optimizing…

Why are so many businesses obsessed with search engine optimization? Well simply put, if you create a well-thought-out SEO strategy from day one, you can effectively get free internet traffic from that point forward. Today, I’m going to show you how to…

It’s amazing to realize that another year has passed since the 2011 edition of 79 Link Building Resources where we listed various blogs, their top link building posts, and some great link building tools to add to your toolkit. Those…

Google yourself. See that? It’s your personal brand. Unless you love everything about each listing on the first page, it’s time for some personal branding SEO. There are two goals in personal SEO: Dominate the entire first page of Google (branding) Push negative or…

Whenever you create a new website or blog for your business, the first thing you probably want to happen is have people find it. And, of course, one of the ways you hope they will find it is through search. But…

When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they…

Facebook and Twitter profiles are mandatory for most companies, but is Google+ worth it? You may think to yourself: “Why should I get a Google+ account when Facebook can essentially do anything Google+ can do?” At this point in time that…

Ever wonder why some people’s faces are showing up in search results? How do they do that? They do it by linking and then adding the Google Authorship markup to one of the links. This is called a “rich snippet.” Stands out, doesn’t…

Did you know that YouTube is the second largest search engine after Google? As a Google product, YouTube has climbed to the top with over 4 billion videos being viewed every single day and a staggering 60 hours of video getting…

Infographics have really been around for a couple of decades; traditional print media has long featured graphic-dominated presentations in places like the color front and back pages, often covering topics like intriguing statistical sporting events. But it has only been the…

In our recent post on almost free SEO tools, we mentioned a simple Google Chrome extension called SEO Site Tools. Today, we’re going to take a look at all of the valuable tools that SEO Site Tools utilizes…

When you are working on search engine optimization for your own business or for a client’s website, you will need some great SEO tools. If you have the budget, you can certainly pay for the best SEO tools the Internet has…

Have you ever been looking for something but didn’t know where to find it? If that something is online, then your search is over (or just about to begin). The following are 40 advanced and alternative search engines that…

User personas are fictional characters which are typically used in the user-centered design process to represent the different user types of a website.  They can, however, be useful in your online marketing campaigns and in this post I’m going to talk…

The meta description tag in HTML is the 160 character snippet used to summarize a web page’s content. Search engines sometimes use these snippets in search results to let visitors know what a page is about before they click on…

If you have been blogging for a while, chances are you are familiar with content scrapers. Content scrapers are websites that steal your content for their own blogs without your permission. Some content scrapers will just copy the content…

Link building is one of the most important things you can do in terms of off-site search engine optimization. As you probably know by now, search engines like Google tend to rank pages higher in search results based on the…

In the first installment of the keyword research series here at KISSmetrics, we took a look at keyword discovery and how to use a combination of several tools to discover new keywords and phrases for your website and content. …

Keyword research is a vital part of any online marketing campaign. In the first part of this keyword research series, you were given a base spreadsheet to use to start entering data including estimated search volume and approximate CPC next…

Keyword research should be the basis of any online marketing campaign. The simple goal of keyword research is to find out what your target audience is searching and what it will take to actually rank for those keywords and phrases….

We see it all the time. Your business is picking up steam, you’ve got traffic and customers, but your website search engine optimization (SEO) stinks. You never even gave it a college try — higher priorities always trumped optimizing for organic…

Sites that were almost solely dependent on search engine traffic were given quite the shock this past February when Google released the Panda / Farmer update. This major algorithm update was intended to hit the content farms hardest, but it…

When it comes to SEO, advice changes as fast as Google and search engines themselves. Therefore, you will want the latest, most up to date resources when it comes to information, tools, and where to look for links. The…

One of the main points to any search or social media campaign is to get exposure for your brand. I want you to think of your brand like a house that you have for sale. By itself, it’s a…

When it comes to creating link bait, there is no one more naturally successful at it than bloggers. Because one thing that bloggers believe in most is good content – if their content isn’t interesting, then no one wants to…

Getting reviews from bloggers and online content creators can make a huge difference in how successful a new product or company is. In addition to bringing direct traffic from the sites giving you links, incoming links from high-ranking websites, especially if…

Tell me if this sounds familiar: You decide you’re going to concentrate on SEO for your primary traffic strategy, optimizing everything so that Google and Bing and Yahoo send you thousands of visitors per day, free of charge. So, you rush off…

SEO. You hear the term all the time, but how do you actually rank higher in the search engines? I know when I first heard the term, it sounded like some voodoo magic that only a few people understood how to use. The…