An In-depth Look: Playfish
December 1 / 1 Comment
This is part of a series of posts that will take an in-depth look at various games and applications in an effort to examine what has led to their success or, in some cases, failure.
Playfish is a company that has consistently developed successful Facebook applications. While other successful companies such as Zynga and SGN have had both wins and losses, so far all of Playfish’s games have been successful. Combined, Playfish has over 15 million active users every month! They’ve also recently secured $17 million in funding to continue their successful venture into the social gaming scene on Facebook.
How has Playfish consistently developed successful Facebook applications? Let’s take an in-depth look at the games this company has produced in an attempt to figure out just how they’ve done it.
Click to continue »
Welcome to the KISSmetrics blog. We write about how to use metrics to improve online businesses. Don't forget to sign up for email updates , subscribe via RSS and follow us on Twitter.
