This is part of a series of posts that will take an in-depth look at various games and applications in an effort to examine what has led to their success or, in some cases, failure.

Playfish is a company that has consistently developed successful Facebook applications. While other successful companies such as Zynga and SGN have had both wins and losses, so far all of Playfish’s games have been successful. Combined, Playfish has over 15 million active users every month! They’ve also recently secured $17 million in funding to continue their successful venture into the social gaming scene on Facebook.

How has Playfish consistently developed successful Facebook applications? Let’s take an in-depth look at the games this company has produced in an attempt to figure out just how they’ve done it. (more…)

This is part of a series of posts that will take an in-depth look at various games and applications in an effort to examine what has led to their success or, in some cases, failure.

Mob Wars is a wildly popular Facebook game that is rumored to make upwards of $1 million per month, making it the most profitable game on Facebook. How did they do it? Let’s take an in-depth look at Mob Wars and how it’s gotten to where it is today. (more…)

In our last post we looked at how Gifting can be used to help you acquire new users. In this post we’re going to look at how Challenges can be used to motivate your existing users to invite their friends. (more…)