Archive for ‘Social Media’

How to Dramatically Improve Your Google Authorship

Google Authorship is one of the most important features of the new era of content marketing. It’s an authority or trust badge that signals to search engines and readers alike that your content is trustworthy, reputable, and high-quality. But how do you…

How to Easily Double Your Traffic from Social Media

Many businesses are publishing content as a way to build their audiences and increase traffic to their websites. However, they may not be getting everything they could from each piece of content they create. If you are serious about your content, then…

A Beginner’s Guide to Lead Conversion with Social Media

So, you’ve been publishing on Facebook, Twitter and maybe a few other social media platforms, and you’ve built up a decent following in each channel. Your audience is starting to engage more and more with your content. Maybe you’re wondering, “Okay, what’s…

50 Ways Social Media Can Destroy Your Business

Social media is a good thing. There’s absolutely, positively no doubt about that. Except when it’s a terrible thing, of course. How could it be so terrible? Just ask Paula Deen. See what Hillary Clinton has to say about it. Remember, Clinton was slated to win…

The 2013 Google+ Marketing Guide

Since its launch in 2011, Google+ has been growing non-stop and now has 359 million active users according to Business Insider. There also have been a lot of changes made in their platform during that time. In this post,…

The 2013 LinkedIn Marketing Guide

In the last year, LinkedIn has made a lot of exciting changes to their platform for both professional profiles and company pages. LinkedIn is a great network for businesses looking to increase traffic and leads, as well as individuals looking to…

How to Master Social Customer Acquisition

We live our lives in social media. When you go on vacation, all 1,049 of your Facebook friends will see the pictures of you lounging on the beach. When you’re stuck in traffic on a Monday morning and need to vent,…

The Definitive Guide to Influencer Targeting

The term “influencer” is wiggling its way through the tangled web. And it’s a hard one to catch because no one knows for certain what it looks like. Personally, I think that’s where the biggest challenge lies, because an influencer is…

The Definitive Guide to Online Reputation Management

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business…

How to Not Get Ghost Banned on Social Media Sites

It’s late at night. You are sitting at your computer telling yourself you should go to bed, but continuously giving it five more minutes. You are tired, but there is so much to see on your favorite sites: Reddit, StumbleUpon, Pinterest……

5 Ways to Automate Your Pinterest Marketing Strategy

Did you know that, according to Vertical Response, 71% of small businesses never use Pinterest? And did you know that since May 2012, Pinterest traffic has more than doubled in size? Ignoring Pinterest is no longer an option….

Beyond the Basics: 30 Fresh Social Media Tips for 2012

In the ever changing landscape of social networking, you might be wondering if you are getting the most out of your business’s social media campaign. A few weeks ago, Sujan Patel published a great list of 75 Tips to…

29 Companies Tell You How To Rock Social Media

Social media can send businesses in a lot of different directions. Some use it as a marketing channel, others use it to spread content, while others start without a plan and end up abandoning social media altogether. Before businesses dive into social…

How to Increase Your Facebook Fans and Twitter Followers

You’ve just launched your Twitter and Facebook page. You’re excited to engage with thousands of fans and followers and possibly get a customer or two. Fast forward two months. You have 20 Facebook fans and 30 Twitter followers. Half of them are…

Do You Have a Long-Term Social Media Marketing Plan?

Most marketers know that social networks such as Facebook and Twitter are crucial to engaging their audience and building their brand – but as it turns out, only a third of them have a long term plan of action to reap…

The 5 Easy Steps To Measure Your Social Media Campaigns

If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve. In this…

Get More Tweets: 5 UX Tips for Boosting Your Site’s Virality

Social networking sites account for the most referral traffic to all websites just behind organic search. So you better be optimizing for more sharing. But it’s not just slapping a Tweet button and producing link-bait content that people will Like…

The Marketer’s Guide to Tumblr

Unless you’ve been sleeping under a rock for the last year, you more than likely have heard about the micro-blogging platform called Tumblr. The reason you’ve heard of it is simply because of its staggering rise to stardom. By November 2011,…

103 Resources For Becoming a Pinterest Expert

Forget Linsanity, there’s now Pinsanity on the internet. Astounding growth has led to wide media coverage and tons of articles, blogs and videos about this new social network (or social web). Some say that it’s tapped into what other social networks…

The Marketer’s Guide to LinkedIn

LinkedIn is the top social network for professionals. With over 150 million members worldwide and 280 million visitors per month, it is one that deserves your attention. LinkedIn offers several ways to build your personal brand and business reputation throughout…

The Marketer’s Guide to Quora

If you are looking to build up your professional brand as an authority in your niche or industry, one great way to do so is to simply answer people’s questions. Even if you’re not the top expert on a particular…

45 Resources on Google Search Plus Your World

If you thought that Google+ would eventually fail like other attempts by Google to enter the social media world, think again. Google has integrated Google+ into their environment in many ways, changing the way marketers must think about search and…

Do More Tweets Equal More Holiday Sales?

With the holiday season in full swing both marketers and economists alike are watching the retail sector closely to understand how the economy is doing and whether they put their marketing dollars to good use. Hundreds of millions of people participate…

The History Of Photo Sharing

Photo sharing has come a long way. 20 years ago the process of taking, processing, and distributing a photo could take weeks or longer. Now, mobile apps such as Instagram allow us share photos in seconds. What follows is a brief…

Paying for Friends: The Role of Social Media Advertising

Paid advertising on social networking sites is a relatively new and incredibly powerful tool, attracting attention from Fortune 500 companies and local social media management firms alike. Facebook, LinkedIn, Reddit, Twitter, and recently StumbleUpon have all jumped on the paid advertising…

The Importance Of A Fan Base & How To Grow One

People are the lifeblood of your business. Building relationships with people fosters loyalty. As a result, loyalty has the potential to increase profits. An excellent way to start building relationships with people who share similar interests is by developing a fan base….