Archive for ‘Social Media’

In the last year, LinkedIn has made a lot of exciting changes to their platform for both professional profiles and company pages. LinkedIn is a great network for businesses looking to increase traffic and leads, as well as individuals looking to…

We live our lives in social media. When you go on vacation, all 1,049 of your Facebook friends will see the pictures of you lounging on the beach. When you’re stuck in traffic on a Monday morning and need to vent,…

The term “influencer” is wiggling its way through the tangled web. And it’s a hard one to catch because no one knows for certain what it looks like. Personally, I think that’s where the biggest challenge lies, because an influencer is…

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business…

A tag cloud for an unnamed airline – Photo credit: Brian Solis From vitriolic social media tag clouds to unhappy customer videos gone viral, it’s no secret that people are shouting about the poor service they receive to anyone…

After growing at an exponential rate for 2 years straight, Instagram has become one of the rising stars of social media. Its focus on photos and the sense of closeness it provides have produced new ways to use visual marketing. Instagram…

What if you could know that for every $1 you invest in Facebook pages, Twitter accounts, etc., you are pulling back $10? Here’s how we connect the dots between social media and revenue, in step-by-step detail. Click here to view a…

It’s late at night. You are sitting at your computer telling yourself you should go to bed, but continuously giving it five more minutes. You are tired, but there is so much to see on your favorite sites: Reddit, StumbleUpon, Pinterest……

Did you know that, according to Vertical Response, 71% of small businesses never use Pinterest? And did you know that since May 2012, Pinterest traffic has more than doubled in size? Ignoring Pinterest is no longer an option….

Pinterest is the social media darling. They slogged it out for years before breaking out to become a certifiable hit. They’ve earned the attention. Would you like to know how well your site is doing on this social media phenom? Go to…

In the ever changing landscape of social networking, you might be wondering if you are getting the most out of your business’s social media campaign. A few weeks ago, Sujan Patel published a great list of 75 Tips to…

Social media can send businesses in a lot of different directions. Some use it as a marketing channel, others use it to spread content, while others start without a plan and end up abandoning social media altogether. Before businesses dive into social…

You’ve just launched your Twitter and Facebook page. You’re excited to engage with thousands of fans and followers and possibly get a customer or two. Fast forward two months. You have 20 Facebook fans and 30 Twitter followers. Half of them are…

If I asked you: “What are the three most important things businesses need to know about social media?” What would you say? If one of the answers you gave was something like: “constantly and solely promoting one’s product”, then you probably…

Online reputation management is something that most people and businesses only think of when they need it. And when they need it is when disaster has struck – a negative review about their business, a negative blog post about their…

Most marketers know that social networks such as Facebook and Twitter are crucial to engaging their audience and building their brand – but as it turns out, only a third of them have a long term plan of action to reap…

If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve. In this…

So your company is now officially participating in social media. You’ve set up a Twitter account, a Facebook page, even a few Pinterest boards. You respond to customer questions, follow fans, post important news, and thank your advocates for their support….

Social networking sites account for the most referral traffic to all websites just behind organic search. So you better be optimizing for more sharing. But it’s not just slapping a Tweet button and producing link-bait content that people will Like…

Unless you’ve been sleeping under a rock for the last year, you more than likely have heard about the micro-blogging platform called Tumblr. The reason you’ve heard of it is simply because of its staggering rise to stardom. By November 2011,…

Forget Linsanity, there’s now Pinsanity on the internet. Astounding growth has led to wide media coverage and tons of articles, blogs and videos about this new social network (or social web). Some say that it’s tapped into what other social networks…

LinkedIn is the top social network for professionals. With over 150 million members worldwide and 280 million visitors per month, it is one that deserves your attention. LinkedIn offers several ways to build your personal brand and business reputation throughout…

Last week, Neil Patel wrote a huge article on The Marketer’s Guide to Pinterest which was a hit! It covers how to use Pinterest, how to find content to pin, 9 reasons marketers should use it, the brands…

Everywhere you look there is social media. It’s in our homes, businesses, places of worship and schools. And everywhere you look people are using it and talking about it. And it seems that every week there is a new social site…

If you are looking to build up your professional brand as an authority in your niche or industry, one great way to do so is to simply answer people’s questions. Even if you’re not the top expert on a particular…

If you thought that Google+ would eventually fail like other attempts by Google to enter the social media world, think again. Google has integrated Google+ into their environment in many ways, changing the way marketers must think about search and…

Although looking up specific companies on social networks has been a common practice for years, many consumers have now discovered that they can use social networks to actually find a company that deals with the product or service they need. If a…

Do you get any business from LinkedIn? If not, no worries – it doesn’t happen automatically. You signed up for an account two or three years ago, right? You filled it in with some of the basic info and uploaded a…

With the holiday season in full swing both marketers and economists alike are watching the retail sector closely to understand how the economy is doing and whether they put their marketing dollars to good use. Hundreds of millions of people participate…

Photo sharing has come a long way. 20 years ago the process of taking, processing, and distributing a photo could take weeks or longer. Now, mobile apps such as Instagram allow us share photos in seconds. What follows is a brief…

Paid advertising on social networking sites is a relatively new and incredibly powerful tool, attracting attention from Fortune 500 companies and local social media management firms alike. Facebook, LinkedIn, Reddit, Twitter, and recently StumbleUpon have all jumped on the paid advertising…

People are the lifeblood of your business. Building relationships with people fosters loyalty. As a result, loyalty has the potential to increase profits. An excellent way to start building relationships with people who share similar interests is by developing a fan base….

If you want to do well with social media, then the first thing that you need is a strategy. Right? Maybe not – at least, according to Guy Kawasaki; venture capitalist, founder of Alltop.com, and the author of a dozen books, including…

When it comes to driving traffic to your website, there are a variety of ways to get visitors. The primary two that individuals and businesses almost always have a struggle with investing their time and money into are search…

It’s simple to conceive of a host of clever social media campaigns for brands that sell popular products like packaged goods, food, travel gear, and other “sexy” items. But what if your brand sells a product or provides a service that…

Social media can be an invaluable part of your business’ online marketing strategy. But one of the biggest issues that comes along with social media are the distractions – those things that take your focus off of your social media…

I created and then abandoned a Twitter account many months ago. I had virtually zero reputation outside of Twitter when I started. And it wasn’t an account that became popular by following everyone back or using other tricks. On the abandoned…

Previously we have discussed the importance of branding and building authority through social media through using a hands on approach. But some businesses are not ready or able to commit the kind of time and personnel to managing a…

Now that Google+ is available to the public, there is no excuse for anyone not to be using it! Sure you may feel that you just don’t need it, but keep in mind that Google+ is not just another social…

While Digg, formerly one of the top social voting sites on the Internet, lost a lot of its luster since their major update last year to version four, they still receive at least 2.5 million visitors per month in the US…

One of the top things that helps increase a visitor’s confidence in your website, particularly if it is a blog, is evidence of social proof. This evidence comes in the form of displaying social engagement numbers including your subscribers, followers,…

Reddit calls itself “The Front Page of the Internet”, and there’s never been a more appropriate slogan.  It’s s a fascinating mix of interesting news, cool links, social commentary and computer nerdiness all rolled into one.  Sounds like the ideal place…

StumbleUpon is one of the best traffic generators among the top seven social media sites, referring more than other social bookmarking and voting sites such as Digg and Reddit according to Statcounter. Why? Because when a user likes, or stumbles,…

It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure. Use the following data to learn when your audience is most likely to tune…

Social media has become a necessary part of virtually any company’s online marketing efforts. And yet the world of corporate social media is still relatively young. It’s important for official company social media accounts to come across as professional, but there’s…

When it comes to online personal or business branding, the creation of social media profiles is absolutely essential. Whether you are just trying to get more exposure online, connect with your fans or customers, or working to purify your…

Okay, show of hands. Who else is sick and tired of marketers who view social media as nothing more than a source of free traffic? You know the type. They have dozens of niche blogs, pumping out an endless stream of crap…