Archive for ‘Social Media’

How to Rule LinkedIn Groups

Have you got into LinkedIn Groups? If you’ve been doing social media for a while now and have got past the naïve “I’ll use social to sell stuff” stage, you likely have discovered the value of exchanging ideas and building relationships. Though…

7 Ways To Serve Your Customers On Social Media After The Sale

Customer service is a crucial part of business. How you treat your customers determines everything about the business from repeat customers to branding to recommendations and new sales. Even more so, companies need to treat their customers’ right in today’s interconnected world. That…

Which Social Media Accounts Really Matter and Why

I think social media is really important. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If…

How to Dramatically Improve Your Google Authorship

Google Authorship is one of the most important features of the new era of content marketing. It’s an authority or trust badge that signals to search engines and readers alike that your content is trustworthy, reputable, and high-quality. But how do you…

How to Easily Double Your Traffic from Social Media

Many businesses are publishing content as a way to build their audiences and increase traffic to their websites. However, they may not be getting everything they could from each piece of content they create. If you are serious about your content, then…

A Beginner’s Guide to Lead Conversion with Social Media

So, you’ve been publishing on Facebook, Twitter and maybe a few other social media platforms, and you’ve built up a decent following in each channel. Your audience is starting to engage more and more with your content. Maybe you’re wondering, “Okay, what’s…

50 Ways Social Media Can Destroy Your Business

Social media is a good thing. There’s absolutely, positively no doubt about that. Except when it’s a terrible thing, of course. How could it be so terrible? Just ask Paula Deen. See what Hillary Clinton has to say about it. Remember, Clinton was slated to win…

The 2013 Google+ Marketing Guide

Since its launch in 2011, Google+ has been growing non-stop and now has 359 million active users according to Business Insider. There also have been a lot of changes made in their platform during that time. In this post,…

The 2013 LinkedIn Marketing Guide

In the last year, LinkedIn has made a lot of exciting changes to their platform for both professional profiles and company pages. LinkedIn is a great network for businesses looking to increase traffic and leads, as well as individuals looking to…

How to Master Social Customer Acquisition

We live our lives in social media. When you go on vacation, all 1,049 of your Facebook friends will see the pictures of you lounging on the beach. When you’re stuck in traffic on a Monday morning and need to vent,…

The Definitive Guide to Influencer Targeting

The term “influencer” is wiggling its way through the tangled web. And it’s a hard one to catch because no one knows for certain what it looks like. Personally, I think that’s where the biggest challenge lies, because an influencer is…

The Definitive Guide to Online Reputation Management

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business…

Dealing with Social Media Criticism: Deflect, Defy, Defend?

A tag cloud for an unnamed airline – Photo credit: Brian Solis From vitriolic social media tag clouds to unhappy customer videos gone viral, it’s no secret that people are shouting about the poor service they receive to anyone…

How to Not Get Ghost Banned on Social Media Sites

It’s late at night. You are sitting at your computer telling yourself you should go to bed, but continuously giving it five more minutes. You are tired, but there is so much to see on your favorite sites: Reddit, StumbleUpon, Pinterest……

5 Ways to Automate Your Pinterest Marketing Strategy

Did you know that, according to Vertical Response, 71% of small businesses never use Pinterest? And did you know that since May 2012, Pinterest traffic has more than doubled in size? Ignoring Pinterest is no longer an option….

Beyond the Basics: 30 Fresh Social Media Tips for 2012

In the ever changing landscape of social networking, you might be wondering if you are getting the most out of your business’s social media campaign. A few weeks ago, Sujan Patel published a great list of 75 Tips to…

29 Companies Tell You How To Rock Social Media

Social media can send businesses in a lot of different directions. Some use it as a marketing channel, others use it to spread content, while others start without a plan and end up abandoning social media altogether. Before businesses dive into social…

How to Increase Your Facebook Fans and Twitter Followers

You’ve just launched your Twitter and Facebook page. You’re excited to engage with thousands of fans and followers and possibly get a customer or two. Fast forward two months. You have 20 Facebook fans and 30 Twitter followers. Half of them are…

Do You Have a Long-Term Social Media Marketing Plan?

Most marketers know that social networks such as Facebook and Twitter are crucial to engaging their audience and building their brand – but as it turns out, only a third of them have a long term plan of action to reap…

The 5 Easy Steps To Measure Your Social Media Campaigns

If you’re using social media, you should be measuring it. But don’t measure just for the sake of having metrics. Instead, measure your social activities so that you can learn what’s successful, what isn’t, and how you can improve. In this…

Get More Tweets: 5 UX Tips for Boosting Your Site’s Virality

Social networking sites account for the most referral traffic to all websites just behind organic search. So you better be optimizing for more sharing. But it’s not just slapping a Tweet button and producing link-bait content that people will Like…

The Marketer’s Guide to Tumblr

Unless you’ve been sleeping under a rock for the last year, you more than likely have heard about the micro-blogging platform called Tumblr. The reason you’ve heard of it is simply because of its staggering rise to stardom. By November 2011,…