Archive for ‘Social Media’

103 Resources For Becoming a Pinterest Expert

Forget Linsanity, there’s now Pinsanity on the internet. Astounding growth has led to wide media coverage and tons of articles, blogs and videos about this new social network (or social web). Some say that it’s tapped into what other social networks…

The Marketer’s Guide to LinkedIn

LinkedIn is the top social network for professionals. With over 150 million members worldwide and 280 million visitors per month, it is one that deserves your attention. LinkedIn offers several ways to build your personal brand and business reputation throughout…

The Marketer’s Guide to Quora

If you are looking to build up your professional brand as an authority in your niche or industry, one great way to do so is to simply answer people’s questions. Even if you’re not the top expert on a particular…

45 Resources on Google Search Plus Your World

If you thought that Google+ would eventually fail like other attempts by Google to enter the social media world, think again. Google has integrated Google+ into their environment in many ways, changing the way marketers must think about search and…

Do More Tweets Equal More Holiday Sales?

With the holiday season in full swing both marketers and economists alike are watching the retail sector closely to understand how the economy is doing and whether they put their marketing dollars to good use. Hundreds of millions of people participate…

The History Of Photo Sharing

Photo sharing has come a long way. 20 years ago the process of taking, processing, and distributing a photo could take weeks or longer. Now, mobile apps such as Instagram allow us share photos in seconds. What follows is a brief…

Paying for Friends: The Role of Social Media Advertising

Paid advertising on social networking sites is a relatively new and incredibly powerful tool, attracting attention from Fortune 500 companies and local social media management firms alike. Facebook, LinkedIn, Reddit, Twitter, and recently StumbleUpon have all jumped on the paid advertising…

The Importance Of A Fan Base & How To Grow One

People are the lifeblood of your business. Building relationships with people fosters loyalty. As a result, loyalty has the potential to increase profits. An excellent way to start building relationships with people who share similar interests is by developing a fan base….

The Guy Kawasaki Guide to Rocking Your Online Marketing

If you want to do well with social media, then the first thing that you need is a strategy. Right? Maybe not – at least, according to Guy Kawasaki; venture capitalist, founder of Alltop.com, and the author of a dozen books, including…

Beginner’s Guide to Google+

Now that Google+ is available to the public, there is no excuse for anyone not to be using it! Sure you may feel that you just don’t need it, but keep in mind that Google+ is not just another social…

The Marketer’s Guide to Digg

While Digg, formerly one of the top social voting sites on the Internet, lost a lot of its luster since their major update last year to version four, they still receive at least 2.5 million visitors per month in the US…

Displaying Social Proof – What the Marketing Experts Use

One of the top things that helps increase a visitor’s confidence in your website, particularly if it is a blog, is evidence of social proof. This evidence comes in the form of displaying social engagement numbers including your subscribers, followers,…

The Marketer’s Guide to Reddit

Reddit calls itself “The Front Page of the Internet”, and there’s never been a more appropriate slogan.  It’s s a fascinating mix of interesting news, cool links, social commentary and computer nerdiness all rolled into one.  Sounds like the ideal place…

4 Ways to Increase Your Traffic With StumbleUpon

StumbleUpon is one of the best traffic generators among the top seven social media sites, referring more than other social bookmarking and voting sites such as Digg and Reddit according to Statcounter. Why? Because when a user likes, or stumbles,…

The Science of Social Timing Part 1: Social Networks

It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure. Use the following data to learn when your audience is most likely to tune…

How Online Marketing Drives Offline Success

Social Media is key for businesses small and large when using the Internet to drive success to their brick and mortar businesses. Considering the fact that brick and mortar retail businesses have been hit hard over the past few years, implementing…

Who Likes What: Social Media By Demographic

Do you ever wonder what social networking sites you should be focusing your marketing efforts on? This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics. We also discuss the affinity score of certain keywords…

The 10 Elements of a Successful Social Media Profile

When it comes to online personal or business branding, the creation of social media profiles is absolutely essential. Whether you are just trying to get more exposure online, connect with your fans or customers, or working to purify your…

5 Things You Ought To Learn From Social Networks

Most the websites on the web aren’t social networks, but that doesn’t mean you can’t learn from them. Whether you have an ecommerce website or a lead generation website, you can learn a thing or two from social networks. Here…